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Redding, California - January 2, 2024

English Language Learning Market to be Worth $81.1 Billion by 2031

English Language Learning Market by Methodology (Blended Learning, Offline Learning, Online Learning), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography - Global Forecast to 2031


Meticulous Research®—a leading global market research company, published a research report titled, ‘English Language Learning Market by Methodology (Blended Learning, Offline Learning, Online Learning), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography—Global Forecasts to 2031’.

According to this latest publication from Meticulous Research®, the global English Language Learning Market is expected to grow at a CAGR of 11.1% from 2024–2031 to reach $81.1 billion by 2031. The consistently rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market.

The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the dearth of trained professionals to teach English is a major challenge for the players operating in this market. Additionally, artificial intelligence (AI) & robot technology, and e-learning are major trends in the global English language learning market.

The global English language learning market is segmented based on methodology, learning mode, age group, and end user. The study also evaluates industry competitors and analyses the market at the country level.

Based on methodology, the English language learning market is segmented into blended learning, offline learning, and online learning. In 2024, the blended learning segment is estimated to account for the largest share of the English language learning market. The increasing demand for personalized learning, the rise in the adoption of advanced offline & online learning systems for students and working professionals, the rising importance of effective learning methodology, and students’ preference for learning at their own pace and flexibility are driving the growth of this segment. However, the online learning segment is projected to register the highest CAGR during the forecast period.

Based on learning mode, the global English language learning market is segmented into self-learning apps and applications and tutoring. The tutoring segment is further segmented into one-on-one learning and group learning. In 2024, the tutoring segment is estimated to account for the largest share of the English language learning market. The growth of this segment is driven by the increasing need for personalized and flexible language education experiences and the need for real-time feedback on pronunciation, grammar, and language usage with the convenience of in-person interaction. However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period.

Based on age group, the global English language learning market is segmented into <13 years, 13-17 years, 18-20 years, 21- 30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of the global English language learning market. The large market share of this segment is attributed to the increasing digitization of public schools, the rising number of English learners, the significant increase in smartphone users, the increasing demand for kids' learning apps, the rising preference for interactive and engaging learning experiences, and increasing need for immersive and practical language practice. However, the 18–20 years segment is projected to register the highest CAGR during the forecast period.

Based on end user, the English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2024, individual learners are estimated to account for the largest share of the English language learning market. The growth of this segment is driven by the rise in adoption of smart devices coupled with faster internet penetration, the increasing need for transmission of live content on the internet for better brand engagement and student reach, the surging social media platforms, and the high number of established language learning sites. The segment is projected to register the highest CAGR during the forecast period.

Based on geography, the English language learning market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is estimated to account for the largest share and highest CAGR of the English language learning market. The large market share of this region is attributed to the growing need to improve communication across borders, increasing access to language learning platforms, high demand for multilingual professionals, increasing digitalization of educational content, government initiatives to strengthen national education networks, and rising demand for cost-effective programs that address the knowledge gap in students. The market is also projected to register the highest CAGR during the forecast period.

Key Players:

The key players operating in the English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).

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Key questions answered in the report-

  • Which are the high-growth market segments based on methodology, learning mode, age group, and end user?
  • What was the historical market for the English language learning market?
  • What are the market forecasts and estimates for the period 2024–2031?
  • What are the major drivers, restraints, challenges, trends, and opportunities in the English language learning market?
  • Who are the major players, and what shares do they hold in the English language learning market?
  • How is the competitive landscape in the English language learning market?
  • What are the recent developments in the English language learning market?
  • What strategies are adopted by the major players in the English language learning market?
  • What are the key geographic trends, and which are the high-growth countries?
  • Who are the local emerging players in the global English language learning market, and how do they compete with the other players?

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English Language Learning Market - Global Opportunity Analysis And Industry Forecast (2024-2031)
Report ID: MRICT - 104431 Pages: 364 Formats*:PDF Category: Information and Communications Technology
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