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Redding, California - June 7, 2024

Live Streaming Market to be Worth $756.5 Billion by 2031

Live Streaming Market Size, Share, Forecast, & Trends Analysis by Component (Software, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video, Game), End User (Media, Education, Gaming, Government, Fitness) - Global Forecast to 2031


Meticulous Research®—a leading global market research company, published a research report titled, ‘Live Streaming Market Size, Share, Forecast, & Trends Analysis by Component (Software, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video, Game), End User (Media, Education, Gaming, Government, Fitness) - Global Forecast to 2031.

According to this latest publication from Meticulous Research®, the global live streaming market is projected to reach $756.5 billion by 2031, at a CAGR of 20.9% from 2024 to 2031. The growth of this market can be attributed to several factors, including the surging popularity of esports and video games, growing preference for live-streamed content, and increasing smartphone adoption and internet penetration. Additionally, the increasing focus on network bandwidth optimization and the rising scope of live-streaming technology are expected to create market growth opportunities. However, connectivity and production issues may restrain the growth of this market. However, fake traffic on live-streaming websites poses a major challenge for the players operating in this market.

Additionally, the incorporation of advanced technologies in the digital media industry is a key trend in the live streaming market.

The global live streaming market is segmented by component, offering model, streaming type, and vertical. The study also evaluates end-user industry competitors and analyzes the market at the regional and country level.

Based on component, the global live streaming market is broadly segmented into services and software/solutions. In 2024, the services segment is expected to account for a larger share of above 93.5% of the live streaming market. The large market share of this segment can be attributed to the growing demand for new installation and integration of live-streaming platforms, the need for professional post-production support, upgradation, and maintenance to help deliver content based on client specifications and provide a personalized experience to viewers, surging demand for customer support, content creation services, and subscription services. The segment is also projected to witness the highest growth rate during the forecast period of 2024–2031.

Based on offering, the global live streaming market is broadly segmented into business-to-business (B2B) and business-to-consumer (B2C). In 2024, the business-to-consumer (B2C) segment is expected to account for a larger share of above 91.5% of the live streaming market. The large market share of this segment can be attributed to the growing need to transmit live content on the internet for better brand engagement and reach, the growing adoption of smart devices, and faster internet penetration. In addition, the rising integration of live-streaming platforms by retail and media & entertainment sectors, alongside the increasing prominence of social media and e-commerce platforms, are further contributing to the fastest growth of the overall market in the region. The segment is also projected to witness the highest growth rate during the forecast period of 2024–2031.

Based on streaming type, the global live streaming market is broadly segmented into audio streaming, video streaming, and game streaming. In 2024, the video streaming segment is expected to account for the largest share of above 65.4% of the live streaming market. The large market share of this segment can be attributed to the changing online data consumption and surfing behavior of consumers, the growing use of new applications to attract new customers for branding and marketing by influencers, the growing adoption of cloud-based solutions to increase the reach of live video content, and growing popularity of social media platforms and other digital mediums.

However, the game streaming segment is projected to witness the highest growth rate during the forecast period of 2024–2031. This growth is driven by the proliferation of smartphones with high processing power, the continuous rise in popularity of esports and gaming content consumption among audiences worldwide, the integration of social features within game streaming platforms, and increasing demand for interactive and real-time gaming experiences.

Based on end user, the global live streaming market is broadly segmented into media & entertainment, enterprises, education institutes, sports & gaming industry, government agencies, fitness, religious organizations, and other end users. In 2024, the media & entertainment segment is expected to account for the largest share of above 36.0% of the live streaming market. The large market share of this segment can be attributed to the growing popularity of online live video streaming in the media & entertainment industry, increasing preference for on-demand and live streaming services by consumers worldwide, the emergence of new content formats such as web series, podcasts, and live events, and use of advance technologies including artificial intelligence for increasing the reach of video content, improve video quality and provide security. The segment is also projected to witness the highest growth rate during the forecast period of 2024–2031.

Based on geography, the global live streaming market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of above 38.1% of the global live streaming market, followed by North America, Europe, Latin America, and the Middle East & Africa. The region is projected to register the highest CAGR during the forecast period. The large market share of Asia-Pacific is mainly attributed to the surging adoption of live-streaming platforms for better brand engagement and customer reach, increasing availability of affordable internet access and expanding 4G and 5G networks across the region, growing esports and gaming culture, and expanding e-commerce ecosystem in countries including China and India.

Key Players:

The key players operating in the live streaming market are Flux Broadcast (U.K.), Facebook Inc. (Instagram) (U.S.), Dacast (U.S.), Twitch Interactive, Inc. (U.S.), IBM Corporation (U.S.), Huya Inc. (China), Stream Hatchet SLU (Spain), Empire Video Productions, LLC (Florida), Afreecatv Corp. (South Korea), Streamshark (Australia), Dailymotion (France), Vimeo, Inc. (U.S.), Tiktok (U.S.), EventStreaming.TV (WaveFX Ltd.) (U.K.), Pluto Inc. (U.S.), Boxcast (U.S.), VosCast (U.S.), Uplynk (U.S.), and Wowza (U.S.).

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Key questions answered in the report-

  • Which are the high-growth market segments based on component, offering model, streaming type, vertical, and geography?
  • What was the historical market for the live streaming market?
  • What are the market forecasts and estimates for the period 2024–2031?
  • What are the major drivers, restraints, opportunities, and challenges in the live streaming market?
  • Who are the major players, and what shares do they hold in the live streaming market?
  • What is the competitive landscape in the live streaming market?
  • What are the recent developments in the live streaming market?
  • What are the different strategies adopted by the major players in the live streaming market?
  • What are the key geographic trends, and which are the high-growth countries?
  • Who are the local emerging players in the global live streaming market, and how do they compete with the other players?

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Live Streaming Market - Global Opportunity Analysis and Industry Forecast (2024-2031)
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