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Meticulous Research®—a leading global market research company, published a research report titled ‘North America Online Language Learning Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication from Meticulous Research®, the North American online language learning market is projected to reach $9.8 billion by 2031, at a CAGR of 19.3% from 2024–2031.
The growth of the North America online language learning market is driven by globalization & the growing need for cross-border communication, the minimal platform prices of online language learning apps, and the integration of artificial intelligence into E-learning. However, data security & privacy concerns restrain the growth of this market.
Furthermore, multinational companies’ increasing preference for multilingual employees and the increasing investments in start-ups & small companies engaged in language teaching are expected to generate market growth opportunities. However, the shortage of trained language-teaching professionals is a major challenge for market stakeholders.
Key Players:
The North America online language learning market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized regional and local players. The key players operating in the North America online language learning market are Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (FluentU) (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania), and Memrise Limited (U.K.).
The North America online language learning market is segmented based on learning mode, age group, language, and end user. The report also evaluates industry competitors and analyzes the North America online language learning market at the country level.
Among the learning modes analyzed in this report, in 2024, the self-learning apps and applications segment is anticipated to dominate the North America online language learning market. The increase in adoption of self-learning apps and information & communication technology (ICT) in educational institutions, rise in accessibility to higher education opportunities, high demand for immersive and practical language practice, growth of digitalization of educational content, an expanding user base of mobile phones, the easy availability of language learning apps, online courses, and virtual tutors, and high demand for personalized and flexible language education experiences are factors contributing to the segment’s dominant position in the North America online language learning market.
Among the age groups analyzed in this report, in 2024, the 13-17 years segment is anticipated to dominate the North America online language learning market. The rising importance of language learning at a young age, enhanced accessibility and user-friendly interfaces of online language learning platforms, high relevance of language skills for higher education opportunities, and the role of language proficiency in personal development are factors contributing to the segment’s dominant position in the North America online language learning market.
Among the languages analyzed in this report, in 2024, the English segment is anticipated to dominate the North America online language learning market. The increase in cross-border collaborations, a growing immigrant population, and expanding academic opportunities in the region are factors contributing to the segment’s dominant position in the North America online language learning market.
Among the end users studied in this report, in 2024, the individual learners segment is anticipated to dominate the North America online language learning market. The widespread adoption of smart devices, increased internet accessibility, the rising trend of online language learning providers offering live content to enhance brand engagement and reach students, the proliferation of social media platforms, and the availability of numerous established online language learning providers contribute to the segment's dominant position in the market.
This research report analyzes major geographies and provides a comprehensive analysis of the market in the U.S. and Canada.
Among the countries studied in this report, in 2024, the U.S. is anticipated to dominate the North America online language learning market. The rise in number of international travelers, high disposable incomes, steady immigration levels, consumers' high inclination toward the adoption of new technologies, high emphasis on bilingual & multilingual education, and the high education spending are factors contributing to the market’s dominant position in the North America online language learning market.
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Key Questions Answered in the Report-
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