Meticulous Research®—a leading global market research company, published a research report titled, ‘English Language Learning Market by Methodology (Blended Learning, Offline Learning, Online Learning), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography - Global Forecast to 2030’.
According to this latest publication from Meticulous Research®, the global English Language Learning Market is expected to grow at a CAGR of 11% from 2023–2030 to reach $82 billion by 2030. The consistently rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market.
The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the dearth of trained professionals to teach English is a major challenge for the players operating in this market. Additionally, artificial intelligence (AI) & robot technology, and e-learning are major trends in the global English language learning market.
The global English language learning market is segmented based on methodology, learning mode, age group, and end user. The study also evaluates industry competitors and analyses the market at the country level.
Based on methodology, the English language learning market is segmented into blended learning, offline learning, and online learning. In 2023, the blended learning segment is estimated to account for the largest share of the English language learning market. The increasing demand for personalized learning, the rise in the adoption of advanced offline & online learning systems for students and working professionals, the rising importance of effective learning methodology, and students’ preference for learning at their own pace and flexibility are driving the growth of this segment. However, the online learning segment is projected to register the highest CAGR during the forecast period.
Based on learning mode, the global English language learning market is segmented into self-learning apps and applications and tutoring. The tutoring segment is further segmented into one-on-one learning and group learning. In 2023, the tutoring segment is estimated to account for the largest share of the English language learning market. The growth of this segment is driven by the increasing need for personalized and flexible language education experiences and the need for real-time feedback on pronunciation, grammar, and language usage with the convenience of in-person interaction. However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period.
Based on age group, the English language learning market is segmented into <18 years, 18–20 years, 21–30 years, 31–40 years, and >40 years. In 2023, the <18 years segment is estimated to account for the largest share of the English language learning market. The increasing digitization of public schools, rising number of English learners, significant increase in smartphone users, increasing demand for kids' learning apps, the rising popularity of online interactive games for language learning, and the growing e-learning platforms are expected to drive the segment growth in the coming years. However, the 18–20 years segment is projected to register the highest CAGR during the forecast period.
Based on end user, the English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2023, individual learners are estimated to account for the largest share of the English language learning market. The growth of this segment is driven by the rise in adoption of smart devices coupled with faster internet penetration, the increasing need for transmission of live content on the internet for better brand engagement and student reach, the surging social media platforms, and the high number of established language learning sites. The segment is projected to register the highest CAGR during the forecast period.
Based on geography, the English language learning market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific is estimated to account for the largest share and highest CAGR of the English language learning market. The large market share of this region is attributed to the growing need to improve communication across borders, increasing access to language learning platforms, high demand for multilingual professionals, increasing digitalization of educational content, government initiatives to strengthen national education networks, and rising demand for cost-effective programs that address the knowledge gap in students. The market is also projected to register the highest CAGR during the forecast period.
The key players operating in the English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
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