Meticulous Research®—a leading global market research company, published a research report titled, ‘English Language Learning Market by Methodology (Blended, Offline, Online), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography—Global Forecasts to 2029’.
According to this latest publication from Meticulous Research®, the global English language learning market is expected to grow at a CAGR of 9.5% from 2022–2029 to reach $69.62 billion by 2029. The consistently rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps are some of the major drivers for the growth of this market. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market.
The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the dearth of trained professionals to teach English is a major challenge for the players operating in this market. Additionally, artificial intelligence (AI) & robot technology and e-learning are major trends in the global English language learning market.
The global English language learning market is segmented based on methodology, learning mode, age group, and end user. The study also evaluates industry competitors and analyses the market at the country level.
Based on methodology, the English language learning market is segmented into blended learning, offline learning, and online learning. In 2022, the blended learning segment is estimated to account for the largest share of the English language learning market. The increasing demand for personalized learning, the rise in the adoption of advanced offline & online learning systems for students and working professionals, the rising importance of effective learning methodology, and students’ preference for learning at their own pace and flexibility are driving the growth of this segment. The online learning segment is also projected to register the highest CAGR during the forecast period.
Based on learning mode, the English language learning market is segmented into self-learning apps and applications and tutoring. In 2022, the self-learning apps and applications segment is estimated to account for the largest share and fastest CAGR of the English language learning market. The increasing consumer acceptance of low-cost technology-based products, the emergence of new online learning platforms after the COVID-19 pandemic, increasing digitalization of educational content, need for scalable, flexible, and customizable solutions for language learning.
Based on age group, the English language learning market is segmented into <18 years, 18–20 years, 21–30 years, 31–40 years, and >40 years. In 2022, the <18 years segment is estimated to account for the largest share of the English language learning market. The increasing digitization of public schools, rising number of English learners, significant increase in smartphone users, growth in student immigration for higher education, and the growing e-learning platforms are expected to drive the segment growth in the coming years. However, the 18–20 years segment is projected to register the highest CAGR during the forecast period.
Based on end user, the English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2022, the individual learners segment is estimated to account for the largest share of the English language learning market. The growth of this segment is driven by the rise in adoption of smart devices coupled with faster internet penetration, the increasing need for transmission of live content on the internet for better brand engagement and student reach, the surging social media platforms, and the high number of established language learning sites.
Based on geography, the English language learning market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2022, Asia-Pacific is estimated to account for the largest share and highest CAGR of the English language learning market. The large market share of this region is attributed to the growing need to improve communication across borders, increasing access to language learning platforms, high demand for multilingual professionals, government initiatives to strengthen national education networks, and rising demand for cost-effective programs that address the knowledge gap in students.
The key players operating in the English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
Key questions answered in the report-
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