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Redding, California - September 6, 2023

Online language learning Market to be Worth $38.71 Billion by 2030

Online Language Learning Market, by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Geography - Global Forecast to 2030


Meticulous Research®a leading global market research company, published a research report titled, ‘Online Language Learning Market, by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Geography — Global Forecast to 2030.’

According to this latest publication from Meticulous Research®, the global online language learning market is projected to reach $38.7 billion by 2030, at a CAGR of 20.8% from 2023 to 2030. The growth of this market is driven by globalization and the growing need for cross-border communication, the growing E-learning market, and the penetration of artificial intelligence in E-learning. Additionally, the increasing expenditure on the education sector, rising internet and smartphone user base, and increasing preference for a multilingual workforce by multinational companies are expected to create market growth opportunities.

However, data security and privacy concerns restrain the growth of this market. The high implementation cost is a major challenge for the players in this market. Flexible pricing structures and the introduction of wearable technologies are prominent trends in the online language learning market.

The global online language learning market is segmented by learning mode, age group, language, and end user. The study also evaluates industry competitors and analyzes the market at the region/country level.

Based on learning mode, the global online language learning market is broadly segmented into self-learning apps, applications, and tutoring. In 2023, the self-learning apps and applications segment is expected to account for the largest share of the global online language learning market. This segment's large market share is attributed to the increasing recognition of the effectiveness and efficiency of self-learning apps, increasing technological advancements in AI and learning platforms, growing need for corporate training programs, and increasing demand for flexible and convenient learning options, and increasing popularity in mobile phones, tablets, and computer users. This segment is also projected to register the highest CAGR during the forecast period.

Based on age group, the global online language learning market is broadly segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2023, the <18 years segment is expected to account for the largest share of the global online language learning market. The large market share of this segment is attributed to the rising popularity of kids’ different language learning methods, such as online interactive games for language learning, increasing expansion of higher education opportunities, increasing need for immersive practical language practice, growing need for kids learning apps with language learning cartoon videos, language books, and stories. This segment is also projected to register the highest CAGR during the forecast period.

Based on language, the global online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English language segment is expected to account for the largest share of the global online language learning market. The large market share of this segment is attributed to the increasing awareness about language skills, growing globalization and urbanization, increasing emphasis on English language learning in educational institutions, and English being the most-spoken language in the world.

However, the Mandarin language segment is projected to register the highest CAGR during the forecast period due to the increasing number of foreign companies settling in China, the growing demand for Mandarin language skills to work and collaborate across borders, and the rapidly changing global trade and economic scenario.

Based on end user, the global online language learning market is broadly segmented into individual learners, educational institutions, government institutes, and corporate learners. In 2023, the individual learners segment is expected to account for the largest share of the global online language learning market. The large market share of this segment is attributed to the increasing need for employees to communicate effectively with international clients, partners, and markets, the increasing use of language learning programs in the education sector, the availability of a wide range of language options, and need for high proficiency levels in online platforms. The individual learners segment is projected to register the highest CAGR during the forecast period.

Based on geography, the global online language learning market is segmented into Asia-Pacific, Europe, North America, Middle East & Africa, and Latin America. In 2023, Asia-Pacific is expected to account for the largest share of the global online language learning market, followed by Europe, North America, Latin America, and the Middle East & Africa. The large market share of Asia-Pacific is mainly attributed to the high adoption of digital technologies in educational facilities, rising preference for interactive and engaging online learning experiences, increasing emphasis on language learning in schools and educational institutions, and high education expenditure in the region. In addition, growing government and local companies' initiatives for supporting digitization in education and increasing disposable income leading to the penetration of the Internet contribute to the high growth of the online language learning market. Asia-Pacific is also projected to register the highest CAGR during the forecast period.

Key Players:

The key players operating in the online language learning market include Berlitz Corporation (U.S.), Rosetta Stone, Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (France), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babble GmbH (Germany), Busuu Limited (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited), Mango Languages (U.S.), Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), and ELSA Corp. (U.S.).

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Key questions answered in the report:

  • Which high-growth market segments are based on learning mode, age group, language, end user, and geography?
  • What was the historical market for the online language learning market?
  • What are the market forecasts and estimates for 2023–2030?
  • What are the major drivers, restraints, opportunities, challenges, and trends in the online language learning market?
  • Who are the major players, and what shares do they hold in the online language learning market?
  • How is the competitive landscape in the online language learning market?
  • What are the recent developments in the online language learning market?
  • What strategies are adopted by the major players in the online language learning market?
  • What are the key geographic trends, and which are the high-growth countries?
  • Who are the local emerging players in the online language learning market, and how do they compete with the other players?

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Online Language Learning Market - Global Opportunity Analysis and Industry Forecast (2023-2030)
Report ID: MRICT - 104325 Pages: 260 Formats*:PDF Category: Information and Communications Technology
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