Meticulous Research®— leading global market research company, published a research report titled, ‘Online Language Tutoring Market by Learning Mode (One-on-one, Group), Age Group (<18 Years, 18–20 Years), Language, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography - Global Forecast to 2030.’
According to this latest publication from Meticulous Research®, the global online language tutoring market is expected to grow at a CAGR of 20.2% from 2023 to reach $12.7 billion by 2030. The growth of this market is driven by the increasing need for personalized learning experiences, the growth in e-learning, and the minimal costs of online language tutoring apps. However, data security & privacy concerns may restrain the growth of this market.
Learners’ growing need to access native speakers for conversational practice and cultural exchange and growing internet and mobile phone user bases are expected to create market growth opportunities. However, the lack of trained professionals to teach languages and limited access to high-speed internet/smart devices are major challenges for the players operating in this market. Additionally, the integration of AI and adaptive learning and the incorporation of gamification elements in online tutoring sessions are prominent trends in the global online language tutoring market.
The global online language tutoring market is segmented based on learning mode, age group, language, and end user. The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on learning mode, the online language tutoring market is segmented into one-on-one learning and group learning. In 2023, the one-on-one learning segment is expected to account for the major share of the online language tutoring market. The segment’s large share is attributed to learners’ growing need for one-to-one online tutoring for maximum engagement, comprehension, and skill improvement, the need for highly personalized learning experiences tailored to individuals’ learning pace, the growing focus on specific learning objectives, and learners’ emphasis on continuous self-improvement and skill development. However, the group learning segment is projected to register the higher CAGR during the forecast period due to the benefits of group learning for language learners, such as exposure to various teaching and learning methods, cultural insights, context, and real-world application of languages, and the need for real-time feedback on pronunciation, grammar, and language usage with in-person interactions.
Based on age group, the online language tutoring market is segmented into <18 years, 18–20 years, 21–30 years, 31–40 years, and >40 years. In 2023, the <18 years segment is expected to account for the largest share of the online language tutoring market. The segment’s large share is attributed to the increasing digitization of public schools, the rising number of language learners, a significant increase in smartphone users, the increasing demand for kids’ learning apps, the rising popularity of online interactive games for language learning, and the proliferation of e-learning platforms. However, the 18–20 years segment is projected to register the highest CAGR during the forecast period due to the increasing number of language exchange programs, the growing preference for interactive and engaging learning experiences, and expanding opportunities for higher education.
Based on language, the online language tutoring market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English segment is expected to account for the largest share of the online language tutoring market. The segment’s large market share is attributed to the growing number of English language learners worldwide, the increasing emphasis on learning English in schools and educational institutions, the high importance of English in business & professional areas, and the increasing investments in start-ups and small companies teaching English. However, the Mandarin segment is projected to register the highest CAGR during the forecast period due to the high demand for learning Mandarin due to its economic and cultural significance and the growing business opportunities in China.
Based on end user, the online language tutoring market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2023, the individual learners segment is expected to account for the largest share of the online language tutoring market. The segment’s large share is attributed to the rising adoption of smart devices, coupled with increasing internet penetration, the emergence of new online learning platforms after the COVID-19 pandemic, the rising adoption of self-learning apps, the surging use of social media platforms, and students’ preference for learning at their own pace and flexibility. The segment is also projected to register the highest CAGR during the forecast period.
Based on geography, the online language tutoring market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific is expected to account for the largest share of the online language tutoring market. The large market share of this region is attributed to the increasing demand for language skills for work and collaborations across borders, the high demand for multilingual professionals, the rising adoption of self-learning apps in corporate training programs and language institutes, the increasing demand for flexible and convenient language learning-tutoring options, and the growing popularity of English learning programs in the region. Asia-Pacific is also projected to register the highest CAGR during the forecast period.
The key players operating in the online language tutoring market are Berlitz Corporation (U.S.), Lesson Nine GmbH (Babble) (Germany), EF Education First (Switzerland), Preply Inc. (U.S.), italki HK Limited (China), Rosetta Stone, Inc. (U.S.), Varsity Tutors (U.S.), Rype, Inc. (U.S.), Verbling, Inc. (U.S.), Pearson plc (U.K.), Verbalplanet (U.K.), Kesson Group Inc. (Skooli) (Canada), iTutorGroup (China), Cambly Inc. (U.S.), ST Tech Inc. (SkimaTalk) (Japan), Starkid Limited (Hong Kong), Lingoda GmbH (Germany), Small Bridge Inc. (Cafetalk) (Tokyo), Ambow Education Holding Ltd. (U.S.), Beijing Magic Ears Technology Co., Ltd (China), Club Z! Inc. (U.S.), Revolution Prep. (U.S.), Live Lingua (U.S.), Protostar Education (Hong Kong), mYngle BV (Netherlands), Qkids Teacher (China), Vedantu Innovations Private Limited (India), TutorMe (U.S.), and Cambridge University Press (U.K.).
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