Meticulous Research®—a leading global market research company, published a research report titled, ‘Language Learning Apps Market by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography - Global Forecast to 2030’.
According to this latest publication from Meticulous Research®, the global Language Learning Apps Market is expected to grow at a CAGR of 21.2% from 2023-2030 to reach $26 billion by 2030. The growth of this market is driven by the growing e-learning market, globalization, the growing need for cross-border communication, and the minimal cost of language learning apps. However, a lack of comprehensiveness in a single platform may restrain the growth of this market.
The increasing spending on the education sector, rising internet and mobile phone user base, and growing preferences for multilingual employees by multinational companies are expected to create market growth opportunities. However, the need to ensure the quality and effectiveness of language learning materials and programs and limited access to high-speed internet or smart devices is a major challenge for the players operating in this market. Additionally, the integration of artificial intelligence (AI) & robot technology are major trends in the global language learning apps market.
The global language learning apps market is segmented based on offering, learning mode, age group, and end user. The study also evaluates industry competitors and analyses the market at the country level.
Based on offering, the global language learning apps market is segmented into online courses and apps, tutoring, and software as a service (SaaS). In 2023, the online courses and apps segment is estimated to account for the largest share of the language learning apps market. The growth of this segment is driven by the growing need for certificates and credentials recognized by institutions, the increasing need to access educational content from anywhere, the need for cost-effective, diverse course offerings, and increasing government support for online education initiatives and investments in digital infrastructure. However, the tutoring segment is projected to register the highest CAGR during the forecast period due to the growing need for one-to-one online tutoring to maximize engagement and comprehension, increasing focus on individual learner needs for skill improvements, increasing need for customized and personalized learning experience, and growing need of cultural insights, context, real-world applications of languages from online tutors.
Based on learning mode, the language learning apps market is segmented into one-on-one learning and group learning. In 2023, the one-on-one learning segment is estimated to account for the largest share of the language learning apps market. The growth of this segment is driven by globalization and interconnectedness, the need for highly personalized experiences tailored to the individual learner's pace, the increasing need for more cost-effective alternatives to traditional language schools or immersion programs, growing focus on specific learning objectives, rising demand for job opportunities, growing need for continuous self-improvement and skill development are driving the growth of this segment. However, the group learning segment is projected to register the highest CAGR during the forecast period due to the opportunities it provides for learners to experience and adapt to various teaching and learning methods, the increasing need for personalized and flexible language education experiences, increasing need for peer evaluation for continuous improvement, the need for real-time feedback on pronunciation, grammar, and language usage with the convenience of in-person interaction.
Based on age group, the language learning apps market is segmented into <18 years, 18–20 years, 21–30 years, 31–40 years, and >40 years. In 2023, the <18 years segment is estimated to account for the largest share of the Language Learning Apps market. The increasing digitization of public schools, rising number of language learners, significant increase in smartphone users, increasing demand for kids learning apps, the rising popularity of online interactive games for language learning, and the growing e-learning platforms are expected to drive the segment growth in the coming years. However, the 18–20 years segment is projected to register the highest CAGR during the forecast period due to the increasing language exchange programs, rising preference for interactive and engaging learning experiences, expansion of higher education opportunities, growing need for cognitive abilities development, enabling learners to grasp complex grammar rules, vocabulary, and abstract concepts more readily.
Based on language, the language learning apps market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English language segment is expected to account for the largest share of the language learning apps market. The large market share of this segment is attributed to the growing number of English language learners worldwide, the increasing emphasis on learning English in schools and educational institutions, the growing priority for English in business & professional areas, rising investments in start-ups & small companies teaching English. However, the Mandarin language segment is projected to register the highest CAGR during the forecast period due to the high demand for the Mandarin language due to its economic and cultural significance and growing global demand for increasing business opportunities in China.
Based on end user, the language learning apps market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2023, the individual learners segment is estimated to account for the largest share of the language learning apps market. The growth of this segment is driven by the rising adoption of smart devices coupled with faster internet penetration, the increasing need for transmission of live content on the internet for better brand engagement and student reach, the rising adoption of self-learning apps, the surging social media platforms, and the high number of free language learning apps. The segment is also projected to register the highest CAGR during the forecast period.
Based on geography, the language learning apps market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific is estimated to account for the largest share and highest CAGR of the language learning apps market. The large market share of this region is attributed to the growing need to improve communication across borders, high demand for multilingual professionals, rising adoption of self-learning apps in corporate training programs and language institutes, increasing digitalization of educational content government initiatives to strengthen national education networks, increasing demand for flexible and convenient language learning options, and rising demand for online cost-effective programs that address the knowledge gap in students. The market is also projected to register the highest CAGR during the forecast period.
The key players operating in the language learning apps market are Duolingo Inc. (U.S.), Memrise Inc. (U.K.), Busuu Ltd (U.K.), Berlitz Corporation (U.S.), Mango Languages (U.S.), Pimsleur (U.S.), Rosetta Stone, Inc. (U.S.), HelloTalk (China), Inlingua International Ltd. (France), Lesson Nine GmbH (Babble) (Germany), PlanB Labs OÜ (Drops) (Estonia), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited) (U.S.), Lingvist Technologies OÜ (Estonia), Beelinguapp UG (Germany), ELSA Corp. (U.S.), FALOU APP (Brazil), Lang-8 Inc. (HiNative) (Japan), Tripod Technology GmbH (Tandem) (Germany), and Lingualift (U.K.).
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