Meticulous Research®—a leading global market research company, published a research report titled, ‘Pet Oral Care Market by Product (Toothpaste, Toothbrush, Mouthwash, Chewable, Additives), Animal (Dogs, Cats), End User (Home Care, Pet Groomers, Clinics, Hospitals), Geography - Global Forecast to 2030.’
According to this latest publication from Meticulous Research®, the pet oral care market is projected to reach $3 billion by 2030, at a CAGR of 6.1% during the forecast period. The growing pet ownership and pet population, the increasing pet expenditure and pet insurance, and the rising prevalence of dental diseases in pets are the factors driving the growth of this market.
Pet Oral Care Market: Future Outlook
The pet oral care market is segmented by product (toothpaste, toothbrush, mouthwash, dental chews, additives, and other oral care products), animal type (dogs and cats), end user (home care, pet grooming centers, veterinary hospitals & clinics) and geography. The study also evaluates industry competitors and analyzes their market share at the global and regional levels.
Based on product, the dental chews segment is projected to register the highest CAGR during the forecast period. This segment's growth is being driven by continuous innovation in ingredients used for making dental chews and the introduction of new dental chews in the market. For instance, in January 2023, Clear Conscience Pet (U.S.) launched its first plaque-preventive benefits of Kelp in a 100% digestible chew. In addition, the difficulties faced by pet owners while cleaning their pet's teeth using traditional toothbrushes and toothpaste is one of the key factors driving the adoption of dental chews.
Based on animal type, in 2023, the dogs segment is expected to account for the largest share of the pet oral care market. The large market share of this segment is attributed to the widespread adoption of dogs as pets across the globe, coupled with the increasing awareness of oral health in pets, particularly in developed countries.
Based on end user, in 2023, the home care segment is projected to register the highest CAGR during the forecast period. Factors responsible for the growth of this segment include the increasing awareness about animal health in developing countries, increasing expenditure on pet health, and increasing adoption of pets globally.
This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S. and Canada), Europe (Germany, France, U.K., Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America) and the Middle East & Africa (Saudi Arabia, UAE, Rest of Middle East & Africa)
In 2023, North America is expected to account for the largest share of the pet oral care market, followed by Europe and Asia-Pacific. Furthermore, in 2023, the U.S. is expected to be the largest market in North America. High expenditure on pet health, high disposable incomes, a large pet population base in the country, and high awareness regarding companion animal health contribute to the large share of this market.
The key players operating in the pet oral care market are Boehringer Ingelheim International GmbH (Germany), VETOQUINOL S.A. (France), AllAccem, Inc. (U.S.), Petzlife UK (U.K.), Dechra Pharmaceuticals PLC (U.K.), imRex Inc. (Canada), Nestlé S.A. (Switzerland), Mars, Incorporated (U.S.), Ceva Animal Health, LLC (U.S.), Virbac S.A. (France), and Hill's Pet Nutrition, Inc. (U.S.).
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