The Pet Oral Care Market is projected to reach $3 billion by 2030, at a CAGR of 6.1% from 2023 to 2030. Pet oral care products are used for maintaining oral hygiene in companion animals such as dogs and cats to prevent dental diseases. Toothbrushes, toothpaste, mouthwashes, dental chews, additives, and other oral care products are used for dental care in pets. Preventing dental diseases is crucial since treatments can be expensive and often cause significant discomfort to pets.
The growth of the pet oral care market is attributed to growing pet ownership and pet population, increasing pet expenditure and pet insurance, and increasing prevalence of dental diseases in pets. Moreover, the growth in e-commerce provides significant opportunities to players operating in the market.
However, the low awareness regarding animal health in developing countries is the major challenge to the market’s growth. Moreover, the reluctance of pets to clean their teeth restrains the market’s growth.
There has been a consistent trend of pet adoption over the past several years, driven by various demographic, socioeconomic, and cultural factors. Millennials, who are adults in their early 20s to late 30s, are a major group of first-time pet adopters. This group is more likely to delay having children and may see pets as substitutes for traditional family structures. In addition, the COVID-19 pandemic has led to a surge in pet adoption as people sought companionship and comfort during times of isolation and social distancing. For instance, in the U.K., over 2 million pets were adopted during the pandemic, and in Australia, over 1 million pets were adopted.
Additionally, the growing recognition of the positive impact of pet ownership on health is a significant factor driving pet adoption. When individuals own pets, they have more opportunities to engage in outdoor activities, exercise, and other physical activities. Numerous studies have demonstrated that having a pet can decrease blood pressure and triglyceride levels and help individuals manage depression, anxiety, and post-traumatic stress disorder (PTSD).
The rise in pet ownership and pet population has resulted in increased adoption of oral care products. Pet owners today consider their pets an integral part of their family and take care of their overall health and well-being. In 2021, the pet dog population in Europe increased to 92.9 million from 85.1 million in 2018 (Source: European Pet Food Association).
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Increasing Pet expenditure and Pet Insurance Drive the Demand for Per Oral Care Products
In recent years, the amount of money spent on pets has risen significantly as pet owners allocate a considerable amount of their income toward caring for and feeding their pets. This trend can be attributed to the evolving attitudes of millennials and younger generations toward animals. For instance, in 2021, pet owners in the U.S. spent a total of $123.6 billion, a 19.3% increase from $103.6 billion in 2020. This growing expenditure on pets is expected to drive the adoption of pet oral care products, as oral hygiene is a critical aspect of animal health.
Key Players
The report offers a competitive landscape based on an extensive assessment of the leading players’ product portfolios and geographic presence and the key growth strategies adopted by them in the last three to four years. The key players profiled in the pet oral care market report are Boehringer Ingelheim International GmbH (Germany), VETOQUINOL S.A. (France), AllAccem, Inc. (U.S.), Petzlife UK (U.K.), Dechra Pharmaceuticals PLC (U.K.), imRex Inc. (Canada), Nestlé S.A. (Switzerland), Mars, Incorporated (U.S.), Ceva Animal Health, LLC (U.S.), Virbac S.A. (France), and Hill's Pet Nutrition, Inc. (U.S.).
Based on Product, in 2023, the Toothpaste Segment is Expected to Account for the Largest Share of the Market
Enzymatic toothpaste for dogs and cats is a popular product that provides antibacterial properties and helps reduce plaque, thereby preventing tartar formation. The growing awareness of pet oral health in developed countries, combined with the availability of a wide range of toothpaste flavors, has contributed to the significant market share of this segment.
Based on Animal Type, in 2023, the Dogs Segment is Expected to Account for the Largest Share of the Market
The growing recognition of the health benefits of having dogs as pets and the companionship and emotional support provided by dogs has led to their increased adoption globally. Additionally, the availability of adoption services has made it easier than ever for individuals to adopt dogs. These factors contribute to the significant market share of this segment.
Based on End User, in 2023, the Home Care Segment is Expected to Account for the Largest Share of the Market
Based on end user, the pet oral care market is segmented into home care, pet grooming centers, and veterinary hospitals & clinics. In 2023, the home care segment is expected to account for the largest share of the market. The large market share of this segment can be attributed to the high awareness of pet owners in developed countries regarding their pets' health and their willingness to invest in their pets' well-being.
North America: Dominant Regional Market
Based on geography, in 2023, North America is expected to dominate the pet oral care market. North America’s major market share is attributed to the high awareness regarding pet health, increasing expenditure on pets and insurance, and high adoption of pets.
Scope of the Report:
Pet Oral Care Market Assessment—by Product
Pet Oral Care Market Assessment—by Animal Type
Pet Oral Care Market Assessment—by End User
Pet Oral Care Market Assessment—by Geography
Key questions answered in the report:
This study offers a detailed assessment of the pet oral care market, including the market sizes & forecasts for various market segments such as product, animal type, and end user. The study also provides an in-depth analysis of various segments & subsegments of pet oral care products at the regional and country levels.
The pet oral care market is projected to reach $3 billion by 2030, at a CAGR of 6.1% during the forecast period.
In 2023, the toothpaste segment is expected to account for the largest share. The high awareness about pet oral health, particularly in developed countries, and the availability of a wide range of toothpaste with several flavors contribute to the large market share of this segment.
Based on animal type, in 2023, the dogs segment is expected to account for the largest share of the market. The high pet dog population globally contributes to this segment's larger market share.
The growth of this market is attributed to the growing pet ownership and pet population, increasing pet expenditure and pet insurance, and increasing prevalence of dental diseases in pets. Moreover, the growth in e-commerce provides significant opportunities to players operating in the market.
The key players profiled in the pet oral care market study are Boehringer Ingelheim International GmbH (Germany), VETOQUINOL S.A. (France), AllAccem, Inc. (U.S.), Petzlife UK (U.K.), Dechra Pharmaceuticals PLC (U.K.), imRex Inc. (Canada), Nestlé S.A. (Switzerland), Mars, Incorporated (U.S.), Ceva Animal Health, LLC (U.S.), Virbac S.A. (France), and Hill's Pet Nutrition, Inc. (U.S.).
In 2023, North America is expected to dominate the pet oral care market. North America’s major market share is attributed to the high awareness regarding pet health, increasing expenditure on pets and insurance, and high adoption of pets.
This report provides pre & post COVID-19 market estimates.
1. Market Definition & Scope
1.1. Market Definition
1.2. Market Ecosystem
1.3. Currency
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Approach
2.2. Process of Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3. Market Sizing and Forecast
2.3.1. Market Size Estimation Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for this Study
3. Executive Summary
4. Market Insights
4.1. Market Overview
4.2. Drivers
4.2.1. Growing Pet Ownerships and Population
4.2.2. Increasing Pet Expenditure and Pet Insurance
4.2.3. Increasing Prevalence of Dental Diseases in Pets
4.3. Restraints
4.3.1. Reluctance of Pets to Have Their Teeth Cleaned
4.4. Opportunity
4.4.1. Growth in E-commerce
4.5. Challenges
4.5.1. Low Awareness in Developing Countries Regarding Animal Oral Health
4.6. Pricing Analysis
4.7. Regulatory Analysis
5. Global Pet Oral Care Market Assessment—by Product
5.1. Overview
5.2. Toothpaste
5.3. Toothbrush
5.4. Dental Chews
5.5. Mouthwash
5.6. Additives
5.7. Other Oral Care Products
6. Global Pet Oral Care Market Assessment—by Animal Type
6.1. Overview
6.2. Dogs
6.3. Cats
7. Global Pet Oral Care Market Assessment—by End User
7.1. Overview
7.2. Home Care
7.3. Pet Grooming Centers
7.4. Veterinary Hospital & Clinics
8. Pet Oral Care Market Assessment—by Geography
8.1. Overview
8.2. North America
8.2.1. U.S.
8.2.2. Canada
8.3. Europe
8.3.1. Germany
8.3.2. U.K.
8.3.3. France
8.3.4. Italy
8.3.5. Spain
8.3.6. Rest of Europe (RoE)
8.4. Asia-Pacific (APAC)
8.4.1. China
8.4.2. Japan
8.4.3. India
8.4.4. South Korea
8.4.5. Australia
8.4.6. Rest of APAC (RoAPAC)
8.5. Latin America
8.5.1. Brazil
8.5.2. Mexico
8.5.3. Rest of Latin America (RoLATAM)
8.6. Middle East & Africa
8.6.1. Saudi Arabia
8.6.2. UAE
8.6.3. Rest of Middle East & Africa (RoMEA)
9. Competition Analysis
9.1 Overview
9.2 Key Growth Strategies
9.3 Competitive Benchmarking
9.4 Vendor Dashboard
9.5. Market Share Analysis (2022)
10. Company Profiles (Company Overview, Financial Overview, Product Portfolio, Strategic Developments, SWOT Analysis)
10.1. Boehringer Ingelheim International GmbH
10.2. VETOQUINOL S.A.
10.3. AllAccem, Inc.
10.4. Petzlife UK
10.5. Dechra Pharmaceuticals PLC
10.6. imRex Inc.
10.7. Nestlé S.A.
10.8. Mars, Incorporated
10.9. Ceva Animal Health, LLC
10.10. Virbac S.A.
10.11. Hill's Pet Nutrition, Inc. (U.S.)
11. Appendix
11.1. Available Customization
11.2. Related Reports
List of Tables
Table 1 Global Pet Oral Care Market Drivers: Impact Analysis (2022–2030)
Table 2 Global Pet Oral Care Market Restraints: Impact Analysis (2022–2030)
Table 3 Global Pet Oral Care Market, by Product, 2021–2030 (USD Million)
Table 4 Global Pet Toothpaste Market, by Country/Region, 2021–2030 (USD Million)
Table 5 Global Pet Toothbrush Market, by Country/Region, 2021–2030 (USD Million)
Table 6 Global Pet Mouthwash Market, by Country/Region, 2021–2030 (USD Million)
Table 7 Global Pet Dental Chews Market, by Country/Region, 2021–2030 (USD Million)
Table 8 Global Pet Additives Market, by Country/Region, 2021–2030 (USD Million)
Table 9 Global Other Oral Care Products Market, by Country/Region, 2021–2030 (USD Million)
Table 10 Global Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 11 Global Pet Oral Care Market for Dogs, by Country/Region, 2021–2030 (USD Million)
Table 12 Global Pet Oral Care Market for Cats, by Country/Region, 2021–2030 (USD Million)
Table 13 Global Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 14 Global Pet Oral Care Market for Home Care Hospitals, by Country/Region, 2021–2030 (USD Million)
Table 15 Global Pet Oral Care Products Market for Pet Grooming Centers, by Country/Region, 2021–2030 (USD Million)
Table 16 Global Pet Oral Care Market for Veterinary Hospitals & Clinics, by Country/Region, 2021–2030 (USD Million)
Table 17 Global Pet Oral Care Market, by Country/Region, 2021–2030 (USD Million)
Table 18 North America: Pet Oral Care Market, by Country, 2021–2030 (USD Million)
Table 19 North America: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 20 North America: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 21 North America: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 22 U.S.: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 23 U.S.: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 24 U.S.: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 25 Canada: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 26 Canada: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 27 Canada: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 28 Europe: Pet Oral Care Market, by Country/Region, 2021–2030 (USD Million)
Table 29 Europe: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 30 Europe: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 31 Europe: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 32 U.K.: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 33 U.K.: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 34 U.K.: Pet Oral Care Products Market, by End User, 2021–2030 (USD Million)
Table 35 Germany: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 36 Germany: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 37 Germany: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 38 France: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 39 France: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 40 France: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 41 Spain: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 42 Spain: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 43 Spain: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 44 Italy: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 45 Italy: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 46 Italy: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 47 Rest of Europe: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 48 Rest of Europe: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 49 Rest of Europe: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 50 Asia-Pacific: Pet Oral Care Market, by Country/Region, 2021–2030 (USD Million)
Table 51 Asia-Pacific: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 52 Asia-Pacific: Pet Oral Care Products Market, by Animal Type, 2021–2030 (USD Million)
Table 53 Asia-Pacific: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 54 China: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 55 China: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 56 China: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 57 Japan: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 58 Japan: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 59 Japan: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 60 India: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 61 India: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 62 India: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 63 South Korea: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 64 South Korea: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 65 South Korea: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 66 Australia: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 67 Australia: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 68 Australia: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 69 Rest of Asia-Pacific: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 70 Rest of Asia-Pacific: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 71 Rest of Asia-Pacific: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 72 Latin America: Pet Oral Care Market, by Country/Region, 2021–2030 (USD Million)
Table 73 Latin America: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 74 Latin America: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 75 Latin America: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 76 Brazil: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 77 Brazil: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 78 Brazil: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 79 Mexico: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 80 Mexico: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 81 Mexico: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 82 Rest of Latin America: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 83 Rest of Latin America: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 84 Rest of Latin America: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 85 Middle East & Africa: Pet Oral Care Market, by Country/Region, 2021–2030 (USD Million)
Table 86 Middle East & Africa: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 87 Middle East & Africa: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 88 Middle East & Africa: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 89 Saudi Arabia: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 90 Saudi Arabia: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 91 Saudi Arabia: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 92 UAE: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 93 UAE: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 94 UAE: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 95 Rest of Middle East & Africa: Pet Oral Care Market, by Product 2021–2030 (USD Million)
Table 96 Rest of Middle East & Africa: Pet Oral Care Market, by Animal Type, 2021–2030 (USD Million)
Table 97 Rest of Middle East & Africa: Pet Oral Care Market, by End User, 2021–2030 (USD Million)
Table 98 Recent Developments, by Company (2020–2022)
List of Figures
Figure 1 Research Process
Figure 2 Secondary Sources Referenced for this Study
Figure 3 Primary Research Techniques
Figure 4 Key Executives Interviewed
Figure 5 Breakdown of Primary Interviews (Supply-side & Demand-side)
Figure 6 Market Sizing and Growth Forecast Approach
Figure 7 Global Pet Oral Care Market Size, by Product Type, 2023 Vs. 2030 (USD Million)
Figure 8 Global Pet Oral Care Market Size, by Animal Type, 2023 Vs. 2030 (USD Million)
Figure 9 Global Pet Oral Care Market Size, by End User, 2023 Vs. 2030 (USD Million)
Figure 10 Global Pet Oral Care Market Size, by Geography
Figure 11 Market Dynamics: Pet Oral Care Market
Figure 12 Global Pet Oral Care Market, by Product, 2023 Vs. 2030 (USD Million)
Figure 13 Global Pet Oral Care Market, by Animal Type 2023 Vs. 2030 (USD Million)
Figure 14 Global Pet Oral Care Market, by End User, 2023 Vs. 2030 (USD Million)
Figure 15 Global Pet Oral Care Market, by Geography, 2023 Vs. 2030 (USD Million)
Figure 16 North America: Pet Oral Care Market Snapshot
Figure 17 Europe: Pet Oral Care Market Snapshot
Figure 18 Asia Pacific: Pet Oral Care Market Snapshot
Figure 19 Latin America: Pet Oral Care Market Snapshot
Figure 20 Middle East & Africa: Pet Oral Care Market Snapshot
Figure 21 Key Growth Strategies Adopted by Leading Players (2020–2022)
Figure 22 Global Pet Oral Care Market: Competitive Benchmarking Based on Offerings
Figure 23 Global Pet Oral Care Market: Competitive Benchmarking Based on Geography
Figure 24 Market Share Analysis: Pet Oral Care Market (2022)
Figure 25 Boehringer Ingelheim International GmbH: Financial Overview (2022)
Figure 26 Nestlé S.A.: Financial Overview (2022)
Figure 27 Mars, Incorporated: Financial Overview (2022)
Figure 28 Virbac S.A.: Financial Overview (2022)
Figure 29 Colgate-Palmolive: Financial Overview (2022)
This report provides pre & post COVID-19 market estimates.
This report provides pre & post COVID-19 market estimates.
Published Date: May-2023
Published Date: Jan-2023
Published Date: Jan-2023
Published Date: Mar-2022
Published Date: Mar-2022
