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Redding, California - April 10, 2025

Oral Care Market to be Worth $70 Billion by 2032

Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) – Global Forecast to 2032

Meticulous Research^®—a leading global market research company, published a research report titled ‘Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) – Global Forecast to 2032

According to this latest publication from Meticulous Research^®, the oral care market is projected to reach $70 billion by 2032, at a CAGR of 3.9% from 2025 to 2032. The expansion of the oral care market is primarily driven by the rising incidence of gum diseases and dental caries, increasing awareness of oral health & hygiene, growing demand for dental aesthetics, rising consumer awareness regarding oral care products, and growing use of eco-friendly oral care products. In addition, the shift towards natural and herbal care products and technological advancements in oral care products are expected to provide significant opportunities for stakeholders operating in the oral care market. Moreover, the emergence of electric toothbrushes, the introduction of skincare-inspired oral care products, and the integration of AI in toothbrushes are major trends in the oral care market.

Key Players

The key players operating in the oral care market are Colgate-Palmolive Company (U.S.), Koninklijke Philips N.V. (Netherlands), The Procter & Gamble Company (U.S.), Unilever PLC (U.K.), Kenvue inc. (U.S.), Ultradent Products Inc. (U.S.), Panasonic Holdings Corporation (Japan), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC Corporation (Japan), Arcadia Consumer Healthcare, Inc. (U.S.), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), and Haleon Plc (U.K.).

The oral care market study presents historical market data value (2023 and 2024), estimated current data (2025), and forecasts for 2032. This market is segmented by product (toothpaste, toothbrushes, mouthwashes, and other oral care products), age group (adults and children), by distribution channel (supermarkets/hypermarkets, pharmacies, oral care clinics, and online channels), and geography (North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa).

Among all the products, in 2025, the toothpastes segment is expected to account for the largest share of 36.1% of the oral care market owing to the essential role in daily hygiene, widespread consumer use, continuous product innovations, and growing awareness about oral health and dental care across all age groups. Toothpaste is available in various forms, such as gels, pastes, powders, and other forms, and is used to clean the teeth and maintain the oral aesthetics of the mouth.

Among all the age groups, the adults segment is expected to account for a larger share of the oral care market in 2025. The large market share of this segment is attributed to the higher prevalence of dental issues such as cavities, gum disease, and tooth sensitivity, increased spending capacity, greater awareness of oral hygiene, regular dental visits, and the wide adoption of specialized oral care products tailored to adult dental health needs. Adults have easy access to resources about oral health and hygiene compared to children.

Among all the distribution channels, the supermarkets/hypermarkets segment is expected to account for the largest share of 38.1% of the oral care market in 2025. The large market share of this segment is attributed to factors such as the convenience, affordability, product variety, and promotional strategies offered by supermarkets and hypermarkets make them the preferred choice for consumers, driving their dominance as the largest distribution channel for oral care products.

Among all the geographies, the Asia-Pacific region is also projected to register the highest CAGR of 5% during the forecast period of 2025–2032. This growth is driven by factors such as a rapidly growing population, increasing urbanization, rising awareness about oral hygiene, and improving access to dental care products and services. Additionally, the expansion of e-commerce platforms, increasing disposable incomes, and growing demand for premium and specialized oral care products are further contributing to the region’s strong market growth potential. Moreover, government initiatives promoting dental health, increased influence of Western lifestyles, and aggressive marketing by key players are accelerating product adoption and boosting market growth across emerging Asia-Pacific economies.

Download Sample Report Here @ https://www.meticulousresearch.com/download-sample-report/cp_id=5927

Key Questions Answered in the Report:

What is the current revenue generated by oral care market globally?
At what rate is the oral care market demand projected to grow for the next 5–7 years?
What are the historical market sizes and growth rates of the oral care market?
What are the major factors impacting the growth of this market at the regional and country levels? What are the major opportunities for existing players and new entrants in the market?
Which segments in terms of product, age group, and distribution channel are expected to create major traction for the manufacturers in this market?
What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the oral care market?
Who are the major players in the oral care market? What are their specific product offerings in this market?
What are the recent strategic developments in the oral care market? What are the impacts of these strategic developments on the market?

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Redding, California - April 10, 2025

Oral Care Market to be Worth $70 Billion by 2032

Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) – Global Forecast to 2032

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