Language Learning Market to be Worth $120.5 Billion by 2030

Language Learning Market by Age Group (<18 years, 18-20 years, 21-30 years, 31-40 years, >40 years), Language (English, Mandarin, Spanish, French, German, Italian, Japanese), End User (B2C, B2B), and Geography - Global Forecast to 2030

Meticulous Research^®—a leading global market research company, published a research report titled, ‘Language Learning Market by Age Group (<18 years, 18-20 years, 21-30 years, 31-40 years, >40 years), Language (English, Mandarin, Spanish, French, German, Italian, Japanese), End User (B2C, B2B), and Geography—Global Forecast to 2030.’

According to this latest publication from Meticulous Research®, the global language learning market is projected to reach $120.5 billion by 2030, at a CAGR of 10.5% during the forecast period.

The growth of the language learning market is driven by globalization and the growing need for cross-border communication, minimal platform price of language learning applications, and increasing adoption of artificial intelligence (AI) in E-learning. However, the reluctance to accept English as a primary language for communication in some countries may restrain the growth of this market.

Furthermore, the growing preferences for multilingual employees by multinational companies and increasing investments in start-ups and small companies teaching languages are expected to offer significant growth opportunities for the language learning market. However, the lack of trained professionals to teach language may hinder this market's growth. Additionally, transnational education (TNE), flexible pricing structure, and enhancing language education through social robots are prominent trends in this market.

The global language learning market is segmented by age group (<18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years); language (English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages); end user (B2B {Live (Offline [Group Learning and 1:1 Tutoring] and Online [Group Learning and 1:1 Tutoring]) and Web & Mobile Apps} and B2C {Live (Offline [Group Learning and 1:1 Tutoring] and Online [Group Learning and 1:1 Tutoring]) and Web & Mobile Apps}); and geography. The study also evaluates industry competitors and analyzes the market at regional and country levels.

Based on age group, the global language learning market is segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2023, the <18 years segment is expected to account for the largest share of the global language learning market. The large market share of this segment is attributed to the rising preference for interactive and engaging learning experiences, increasing demand for language skills to work and collaborate across borders, expanding higher education opportunities, and increasing need for immersive and practical language practice. However, the 18-20 years segment is projected to grow at the highest CAGR over the forecast period. The growth of this segment is attributed to the growing need to enhance employability and competitiveness in job opportunities, the need for a deeper engagement with diverse cultures, history, and arts, and the growing need for study abroad enrichment.

Based on language, the global language learning market is segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English language segment is expected to account for the largest share of the global language learning market. The large market share of this segment is attributed to the rising demand for English language learning programs, rising globalization & urbanization, the growing number of English language learners worldwide, the growing popularity of English language proficiency tests, and increasing emphasis on English language learning in schools and educational institutions. However, the Mandarin language segment is projected to record the highest CAGR over the forecast period. The growth of this segment is attributed to the growing Chinese economy and trade relations. There has been a dramatic increase in students learning Mandarin worldwide, which amounted to an estimated 100 million in 2020 compared to 40 million in 2019. Moreover, with the rapidly changing global trade and economic scenario, Mandarin is becoming strategically important internationally.

Based on end user, the global language learning market is segmented into B2C and B2B. In 2023, the B2B segment is expected to account for the larger share of the global language learning market. The large market share of this segment is attributed to the growing demand for language training platforms for individual learners, rising demand for language certification and exams, and increasing availability of user-friendly language learning apps, online courses, and interactive platforms. However, the B2C segment is projected to record the highest CAGR over the forecast period. The growth of this segment is driven by the increasing need for Industry-specific language skills to communicate effectively with international clients, partners, and markets; the growing need to enhance business communication; and the rising demand for language training for various organizations such as government, education, and private sectors.

Based on geography, the global language learning market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific is expected to account for the largest share of the global language learning market. The growth of this market is attributed to the influx of multinational companies, government initiatives to strengthen national education networks, growing government focus on the education sector, rapidly developing economies, and increasing disposable incomes leading to increased Internet penetration.

The key players operating in the global language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).

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Key questions answered in the report:

Which are the high-growth market segments in terms of age group, language, and end user?
What is the historical market for language learning across the globe?
What are the market forecasts and estimates for 2023–2030?
What are the major drivers, restraints, opportunities, challenges, and trends in the global language learning market?
Who are the major players in the global language learning market, and what are their market shares?
How is the competitive landscape of this market?
What are the recent developments in the global language learning market?
What are the different strategies adopted by the major players in the market?
What are the geographic trends and high-growth countries?
Who are the emerging players in the global language learning market, and how do they compete with the other players?

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