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Redding, California - May 28, 2024

Direct-to-Consumer (DTC) Pet Food Market to be Worth $13.06 Billion by 2031

Direct-to-Consumer (DTC) Pet Food by Type (Meal [Standard, Customized], Treats, Supplements), Pet Type (Dogs, Cats), Health Condition (Nutritional, Digestive Health, Allergies, Stress), Distribution Channel (Online, Offline) - Global Forecast to 2031


Meticulous Research®—a leading global market research company, published a research report titled, ‘Direct-to-Consumer (DTC) Pet Food by Type (Meal [Standard, Customized], Treats, Supplements), Pet Type (Dogs, Cats), Health Condition (Nutritional, Digestive Health, Allergies, Stress), Distribution Channel (Online, Offline)—Global Forecast to 2031.’

According to this latest publication from Meticulous Research®, the direct-to-consumer pet food market is projected to reach $13.06 billion by 2031, at a CAGR of 19.8% during the forecast period 2024–2031. The growth of this market is being propelled by factors such as the rising pet population and food expenditure, growing incidences of zoonotic diseases, rising demand for premium pet food products, rising number of pet DTC brands, and rise in e-commerce. However, the quality issues related to pet food products and product recalls restrain the growth of this market. Moreover, the use of cannabis in pet food is expected to generate significant growth opportunities for the stakeholders in the direct-to-consumer pet food market. The latest trends in the direct-to-consumer pet food market are the rising demand for customized pet food and the humanization of pets.

Key Players

Some of the key players operating in the direct-to-consumer pet food market are Nestlé S.A. (Switzerland), General Mills, Inc. (U.S.), Mars, Incorporated (U.S.), Hill's Pet Nutrition, Inc. (Part of Colgate-Palmolive Company) (U.S.), The J.M. Smucker Company (U.S.), Diamond Pet Foods, Inc. (Part of Schell & Kampeter, Inc.) (U.S.), Heristo Aktiengesellschaft (Germany), Simmon Pet Food, Inc. (U.S.), WellPet, LLC (U.S.), The Farmers Dog, Inc. (U.S.), Jinx, Inc. (U.S.), JustFoodForDogs, LLC (U.S.), Ollie Pets Inc. (U.S.), Farmina Pet Foods Holding B.V. (Netherlands), and NomNomNow, Inc. (Philippines).

The direct-to-consumer pet food market is segmented based on type (meal [by category {standard meal and customized meal}] and [by form {dry meal and wet meal}], treats [standard treats, dental chews, and standard chews], and supplements), pet type (dogs, cats, and other pets), health condition (nutrition, digestive health, heart health, allergies, dental health, skin problems, stress, joint health, and other health conditions), distribution channel (online and offline), and geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa). The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Based on type, the meal segment is expected to account for the largest share of 75.9% of the direct-to-consumer pet food market in 2024. The segment’s large share is mainly attributed to rising awareness about pet health, increased spending on premium meals, and the growing demand for customized meals.

The meal segment is divided into standardized meal and customized meal. In 2024, the standardized meal segment is expected to account for the larger share of 71.5% of the direct-to-consumer pet meal market. The high quality of ingredients, longer shelf life, and the humanization of pets are the key factors attributed to the large share of this segment.

Based on pet type, the dogs segment is expected to account for the largest share of 75.1% of the direct-to-consumer pet food market in 2024. The segment’s large share is mainly attributed to the rising number of dog adoptions, the growing demand for high-quality dog food products, and the humanization of dogs.

Based on health conditions, the nutritional conditions segment is expected to account for the largest share of 25.5% of the direct-to-consumer pet food market in 2024. The segment’s large share is mainly attributed to the increasing expansion of premium pet food brands and the rising awareness of pet owners towards the preferences and health conditions of their pets.

However, the digestive health segment is projected to witness the highest growth rate of 23.9% during the forecast period of 2024–2031. This growth is driven by the increasing number of customized nutritional formulations to prevent digestive problems and the introduction of prebiotics and probiotics in pet food diets.

Based on distribution channel, the online segment is expected to account for the larger share of 91.6% of the direct-to-consumer pet food market in 2024. The segment’s large share is mainly attributed to the growing preference for personalization, consumer convenience, the availability of greater discounts compared to offline stores, and greater product selection experience.

Based on geography, in 2024, North America is expected to account for the largest share of 47.9% of the direct-to-consumer pet food market. The large share of this region is attributed to several key factors, including the rising number of millennials as pet owners, the availability of a wide range of customized pet food in the region, the growing focus on the health and diets of pets, and the presence of major players in North America.

Moreover, it is also slated to register the highest growth rate of 22.5% during the forecast period. The growth of this regional market is driven by the growing adoption of digital channels.

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Key Questions Answered in the Report:

  • Which are the high-growth market segments in terms of type, pet type, health condition, distribution channel, and geography?
  • What is the historical market size for direct-to-consumer pet food across the globe?
  • What are the market forecasts and estimates for the period 2024–2031?
  • What are the major drivers, restraints, opportunities, and trends in the direct-to-consumer pet food market?
  • Who are the major players in the market, and what are their market shares?
  • Who are the major players in various countries, and what are their market shares?
  • What is the competitive landscape like in the direct-to-consumer pet food market?
  • What are the different strategies adopted by the major players in the direct-to-consumer pet food market?
  • What are the key geographic trends, and which are the high-growth countries?
  • Who are the local emerging players in the direct-to-consumer pet food market, and how do they compete with other players?

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