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Meticulous Research®— leading global market research company, published a research report titled, ‘DTC Food Market by Type (Food {Bakery & Confectionery, Meat, Poultry, & Seafood, Dairy, Snacks}, Beverages {Carbonated Soft Drinks & Juices, RTD Tea & Coffee, Alcoholic Beverages}), by Distribution Channel (Online, Offline) - Global Forecast to 2031.’
According to this latest publication from Meticulous Research®, the Global DTC food market is projected to reach $ 195.39 billion by 2031, at a CAGR of 18.7% during the forecast period 2024–2031. The growth of this market is being propelled by factors such as the rising adoption of convenience foods, growing online purchases of food products, and the increasing number of DTC food brands. However, the lack of brand awareness & limited product offerings of DTC food providers and product quality concerns & delivery delays are the factors hampering the growth of this market to some extent. The growing demand for premium & personalized food products is expected to create market growth opportunities for the stakeholders operating in this market. However, high competition from other distribution channels is a major challenge impacting market growth. Furthermore, consumers’ increasing focus on health and wellness is a major trend in the DTC food market.
Key Players
Some of the key players operating in the global DTC food market are Anheuser–Busch InBev NV/SA (Belgium), AriZona Beverages USA, LLC (U.S.), JBS S.A. (Brazil), Mondelēz International, Inc. (U.S.), Nestlé S.A. (Switzerland), OLIPOP, Inc (U.S.), PepsiCo, Inc. (U.S.), The Coca-Cola Company (U.S.), The Kraft Heinz Company (U.S.), The Naked Market (U.S.), and Unilever PLC (U.K.).
The global DTC food market is segmented based on type (food {bakery & confectionery products, meat, poultry, and seafood products, snacks, dairy products, sauces, dressings, and condiments, breakfast cereals, infant food, and other food products} and beverages {non-alcoholic beverages [carbonated soft drinks & juices, dairy & dairy alternative beverages, sports & energy drinks, RTD tea & coffee, and flavored & fortified water]}, and alcoholic beverages), by distribution channel (online distribution channel and offline distribution channel), and geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa). The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on type, the global DTC food market is segmented into food and beverages. In 2024, the food segment is expected to account for the larger share of the global DTC food market. The large market share of this segment is attributed to the growing demand for convenience foods, changes in lifestyle and food habits, increasing consumer inclination towards online shopping, growing demand for nutritional and fortifying food products, rising innovative food products, and rising spending on healthy and nutritious diets.
Based on distribution channel, the global DTC food market is segmented into online distribution channel and offline distribution channel. The online distribution channel is projected to register a higher CAGR during the forecast period of 2024–2031, as the COVID-19 pandemic has further accelerated the shift towards online shopping as consumers prioritize safety and contactless transactions. Further, growing preferences for personalization, contactless shopping, consumer convenience, easy price comparisons between brands, the advantage of greater discounts compared to offline stores, and a greater product selection experience are some of the factors further increasing the popularity of the online distribution of the food and beverage products.
Based on geography, the global DTC food market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the global DTC food market. The large market share of this region is mainly attributed to the growing consumer awareness and preference for direct-to-consumer food products, increasing popularity of online food purchasing, presence of a large number of key food and beverage brands following direct-to-consumer business models, and rising consumer awareness about the online platforms of the brands. Moreover, in 2024, the U.S. is expected to account for the larger share of the DTC food market in North America.
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