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Meticulous Research®, a leading global market research company, published a report titled ‘Sports Nutrition Market—Global Opportunity Analysis and Industry Forecast (2025-2032)’. According to this latest publication, the sports nutrition market is expected to reach $82.35 billion by 2032, at a CAGR of 8.3% from 2025 to 2032.
The growth of the sports nutrition market is propelled by an increase in product launches, a rising gym-going population, the growing prevalence of chronic diseases, and higher health expenditures. However, this growth is constrained by the high prices of sports nutrition products and regulatory complexities.
In addition, growing consumer demand for plant-based nutrition products, increasing promotional activities by fitness influencers, and rising online retail platforms provide substantial growth opportunities for market players. Moreover, the increasing awareness of health & wellness and the rising adoption of clean-label products are prominent trends in the sports nutrition market.
Key Players:
The sports nutrition market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the sports nutrition market are Nestlé S.A (Switzerland), Iovate Health Sciences International Inc. (Canada), MusclePharm (U.S.), Abbott Laboratories Inc. (U.S.), GNC Holdings, LLC (U.S.), The Coca-Cola Company (U.S.), Arla Foods Ingredients Group P/S (Denmark), Glanbia PLC (Ireland), Clif Bar & Company (U.S.), PepsiCo Inc. (U.S.), Otsuka Holdings Co., Ltd. (Japan), Post Holdings, Inc. (U.S.), Cardiff Sports Nutrition (U.K.), Quest Nutrition (U.S.), BioTech USA Kft. (U.S.), and Ultimate Nutrition Inc. (U.S.).
The sports nutrition market is segmented based on type, end user, and distribution channel. This study also evaluates industry competitors and analyzes the regional and country-level markets.
Among the types studied in this report, the sports supplements segment is anticipated to hold the dominant position, with a share of 41.5% of the market in 2025. This segment's substantial market share is primarily driven by the rising demand for protein supplements among fitness enthusiasts and athletes seeking to support muscle development, repair, and enhanced performance. The easy availability, convenience, and proven effectiveness of sports supplements, along with their formulation and dosing flexibility, further contribute to the dominance of this segment.
Among the formulations studied in this report, the powder segment is anticipated to hold the dominant position, with a large market share of the sports nutrition market in 2025. This segment's substantial market share is attributed to several advantages, including extended shelf life, ease of handling and consumption, and high ingredient stability. Additionally, there is a growing adoption of powder formulations, particularly protein powders, among consumers focused on muscle building and body improvement tailored to their diets. Powders facilitate easy variation in serving sizes and can be mixed with other ingredients to create concentrated nutrient sources and thick shakes, further enhancing energy levels and nutrient delivery.
Among the end users studied in this report, the athlete's segment is anticipated to hold the dominant position, with a large share of the sports nutrition market in 2025. This segment's substantial market share is attributed to the increasing demand for specialized nutrition solutions among elite athletes aiming to enhance performance, endurance, and recovery. Additionally, factors such as an increased focus on optimizing sports performance, the rigorous training routines of athletes, and the need for precise nutritional support to minimize injuries and improve recovery times all contribute to the growth of this market.
Among the distribution channels studied in this report, the off-trade segment is anticipated to hold the dominant position, with a large share of the sports nutrition market in 2025. This segment's substantial market share is primarily driven by its extensive reach and convenience, the high availability of specialized sports nutrition retailers, and the growing trend of purchasing sports nutrition products online, which offers ease and affordability.
This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (U.K., Germany, France, Spain, Italy, Netherlands, Belgium, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Singapore, Indonesia, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and the Middle East & Africa (Saudi Arabia, South Africa, UAE, and Rest of Middle East & Africa).
Among the geographies studied in this report, North America is anticipated to hold the dominant position, with a share of 54% of the market in 2025, followed by Asia-Pacific and Europe. The North American Sports Nutrition market is estimated to be worth USD 25.99 billion in 2025. The substantial share of this regional market can be attributed to several factors, including the presence of numerous key players, growing consumer health consciousness, the adoption of active lifestyles, a high number of sports enthusiasts, increased recognition of the importance of physical activity, a rising number of gym-goers, and the increasing prevalence of various diseases. All these elements contribute to the surging demand for nutritional supplements.
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