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Meticulous Research®—a leading global market research company, published a research report titled Natural Sweeteners Market Size, Share, Forecast, & Trends Analysis by Type (High Fructose Corn Syrup, Stevia, Monk Fruits, Sorbitol, Mannitol), Nature (Nutritive, Non-nutritive), Form (Liquid, Solid), Application (Beverages, Food)- Global Forecast to 2032.
According to this latest publication from Meticulous Research®, the natural sweeteners market is projected to reach $24.48 billion by 2032, at a CAGR of 4.3% from 2025 to 2032. The increasing prevalence of diabetes and obesity, growing consumption of natural sweeteners, and increasing demand for natural ingredients in the food & beverages industry contribute to the growth of the natural sweeteners market. However, the stringent government regulations and fluctuations in raw material prices are expected to hinder market growth to some extent.
Moreover, the increasing government regulations for reducing sugar consumption and emerging economies are expected to provide market growth opportunities for the stakeholders operating in this market. Nevertheless, the substantial challenges faced by stakeholders in this market are the product labeling & claims issues and the high production cost of natural sweeteners.
Key Players:
The natural sweeteners market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the natural sweeteners market are Archer-Daniels-Midland Company (U.S.), Cargill, Incorporated (U.S.), SweeGen, Inc. (U.S.), Tate & Lyle PLC (U.K.), Ingredion Incorporated (U.S.), Roquette Frères (France), Guilin Layn Natural Ingredients Corp. (China), Monk Fruit Corp. (U.S.), DSM-Firmenich AG (Switzerland), Associated British Foods plc (U.K.), Sunwin Stevia International, Inc. (U.S.), Dupont De Nemours, Inc. (U.S.), Matsutani Chemical Industry Co., Ltd. (Japan), Anderson Advanced Ingredients (U.S.), FoodChem International Corporation (China), and Stevia Hub India (India).
The natural sweeteners market is mainly segmented by type (high fructose corn syrup (HFCS), stevia, monk fruits, sorbitol, mannitol, xylitol, erythritol, sweet proteins, and other natural sweeteners), nature (nutritive natural sweeteners and non-nutritive natural sweeteners), form (liquid and solid), application (beverages {juices and soft drinks, sports drinks/energy drinks, other beverages}, food {bakery products, confectionery products, dairy products, tabletop sweeteners, cereal-based products, and other food products}, nutrition and health supplements, pharmaceuticals, and other applications) and geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa). The study also evaluates industry competitors and analyses the regional and country-level markets.
Based on type, the natural sweeteners market is segmented into high fructose corn syrup (HFCS), stevia, monk fruits, sorbitol, mannitol, xylitol, erythritol, sweet proteins, and other natural sweeteners. In 2025, the high fructose corn syrup segment is expected to account for the largest share of 71.9% of the natural sweeteners market. The large market share of this segment can be attributed to its high solubility, high stability, ease of handling, and increasing demand for acidic beverages. Furthermore, the increasing adoption of high fructose corn syrup as a cost-effective sweetener in various food and beverage applications, including carbonated drinks, baked goods, processed foods, and confectionery, is further supporting the growth of the market.
Based on nature, the natural sweeteners market is segmented into nutritive natural sweeteners and non-nutritive natural sweeteners. In 2025, the nutritive natural sweeteners segment is expected to account for the largest share of the natural sweeteners market. The large market share of this segment is attributed to its easy availability and high utilization of high fructose corn syrup & sugar alcohols in beverages, bakeries, and different processed foods.
Based on form, the natural sweeteners market is segmented into liquid and solid. In 2025, the liquid segment is expected to account for the larger share of the natural sweeteners market. The large market share of this segment can be attributed to its easy availability, ease of dissolving, versatility, flavor enhancement, and high availability of sweeteners in the form of syrups.
Based on application, the natural sweeteners market is segmented into beverages, food, nutrition and health supplements, pharmaceuticals, and other applications. In 2025, the beverages segment is expected to account for the largest share of the natural sweeteners market. The large market share of this segment can be attributed to the growing consumption of beverage products, high health benefits of natural sweeteners in beverages, growing natural sweeteners-based products launch and product innovation in beverages, and rising demand for sugar-free beverages among young consumers. Also, there is increasing demand for various sports supplements and sports drinks, further supporting the growth of the market.
This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (Germany, France, U.K., Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, New Zealand, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and Middle East & Africa.
In 2025, North America is expected to account for the largest share of 42.1% of the natural sweeteners market. The large market share of this region is mainly attributed to the region’s growing demand for healthy food products, the increasing prevalence of obese and diabetic populations, the presence of several players offering natural sweeteners with well-established food & beverage industry, and the high demand for sugar-free products.
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