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Meticulous Research®—a leading global market research company, published a research report titled ‘Non-alcoholic Wine Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication, the non-alcoholic wine market is expected to reach $2.61 billion by 2031, at a CAGR of 11.6% from 2024 to 2031.
The growth of the non-alcoholic wine market is fueled by shifting consumer preferences toward healthier alternatives, growing demand for non-alcoholic wine across diverse religious and cultural groups, ongoing product innovations, and increasing acceptance in social drinking contexts. However, market growth is restrained by loss of flavor and aroma during the dealcoholization process, along with the higher production costs compared to alcoholic wine.
Additionally, advancements in production techniques and rising demand for premium non-alcoholic wines create growth opportunities for market stakeholders. However, replicating the intricate flavors and aromas of alcoholic wines, along with regulatory compliance, presents significant challenges to market growth.
Moreover, the growing focus on low-calorie and no-sugar options and the expansion of online retail channels are prominent trends in the non-alcoholic wine market.
Key Players:
The non-alcoholic wine market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the non-alcoholic wine market are Schloss Wachenheim AG (Germany), Sutter Home Fre (U.S.), Giesen Group Ltd (New Zealand), Domaines Pierre Chavin (France), Ariel Vineyards (U.S.), Torres Natureo (Spain), Carl Jung Winery (Germany), Weingut Leitz KG (Germany), Thomson & Scott Ltd (U.K.), Neobulles SA (Belgium), Australian Vintage Limited (Australia), Hill incorporated (Canada), Le Petit Béret SAS (France), and Tost Beverages, Inc. (U.S.), among others.
The non-alcoholic wine market is segmented based on product, source, technology, packaging, and distribution channel. The report also evaluates industry competitors and analyzes the non-alcoholic wine market at the regional and country levels.
Among the products studied in this report, the still segment is anticipated to hold the dominant position, with a share of 82.7% of the market in 2024. This segment's substantial market share is largely driven by its familiarity among consumers, widespread availability of various flavors, versatility in food pairings, and cultural and traditional preferences.
Among the packaging studied in this report, the bottle segment is anticipated to hold the dominant position, with a large share of the non-alcoholic wine market in 2024. This segment's substantial market share is largely attributed to its effective preservation capabilities, perceived premium image, the established nature of bottled wine, and design versatility that enables brands to showcase their products effectively.
Among the distribution channels studied in the report, the off-trade segment is anticipated to hold the dominant position, with a share of 61.1% of the market in 2024. The increased accessibility of supermarkets, liquor stores, and convenience stores, an improved shopping experience in modern retail environments, a wider selection of products, cost advantages, and effective marketing strategies to boost consumer engagement all contribute to the segment’s dominant position in the non-alcoholic wine market.
Geographic Review:
This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (Germany, France, U.K., Italy, Spain, and the Rest of Europe), Asia-Pacific (China, India, Japan, Australia, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina and Rest of Latin America), and the Middle East & Africa (United Arab Emirates, Saudi Arabia, South Africa, and Rest of Middle East and Africa)
Among the geographies studied in this report, Europe is anticipated to hold the dominant position, with a share of 48.5% of the market in 2024, followed by North America and Asia-Pacific. The European non-alcoholic wine market is estimated to be worth USD 636.4 million in 2024. Europe's substantial market share is driven by several key factors, such as the strong presence of leading wine producers, ample availability of raw materials, a shift toward healthier lifestyles, a decline in alcohol consumption, and significant demand for non-alcoholic beverages.
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Key Questions Answered in the Report-
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