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Meticulous Research®—a leading market research company, published a research report titled, Non-alcoholic Wine Market Size, Share, Forecast, & Trends Analysis by Product (Sparkling, Still), Technology (Dealcoholization), Packaging (Bottle, Can), Distribution Channel (Supermarkets, Online Stores, QSR) - Global Forecast to 2035”.
According to this latest publication from Meticulous Research®, the non-alcoholic wine market is projected to reach $5.1 billion by 2035, at a CAGR of 12.0% from 2025 to 2035. The growth of the non-alcoholic wine market is driven by changing consumption patterns toward healthier alternatives driven by wellness consciousness and moderation trends, growing preference for non-alcoholic wine across religions and cultures that restrict alcohol consumption, increasing innovations and new product launches utilizing advanced dealcoholization technologies, and rising acceptance in social drinking gatherings as hospitality venues normalize zero-proof beverage programs. However, the market growth is restrained by flavor and aroma loss during dealcoholization that diminishes wine-like sensory characteristics, and higher production costs than alcoholic wine resulting in price parity or premium pricing.
Moreover, the advances in production techniques including spinning cone technology and aroma-capture systems that preserve flavor authenticity, and increasing demand for premium non-alcoholic wines positioned at the intersection of health, indulgence, and sophistication are expected to generate growth opportunities for market stakeholders. Replicating the complex flavors and aromas of alcoholic wines where ethanol plays critical sensory roles, and compliance with fragmented regulatory frameworks across jurisdictions pose challenges to the growth of the market. Additionally, the growing focus on low-calorie and no-sugar options, and expansion of online retail channels are prominent trends in the non-alcoholic wine market.
The key players profiled in the non-alcoholic wine market report are Schloss Wachenheim AG, Sutter Home Fre, Giesen Group Ltd, Domaines Pierre Chavin, Ariel Vineyards, Torres Natureo, Carl Jung Winery, Weingut Leitz KG, Thomson & Scott Ltd, Neobulles SA, Australian Vintage Limited, Hill Incorporated, Le Petit Béret SAS, and Tost Beverages, Inc.
The non-alcoholic wine market is segmented by Product Type, Technology, Packaging, and Distribution Channel. The report also evaluates industry competitors and analyzes the non-alcoholic wine market at the regional and country levels.
Among the product types studied in this report, in 2025, the still non-alcoholic wine segment is anticipated to dominate the non-alcoholic wine market with a share of 67.1%. The rising demand for alcohol-free alternatives for regular consumption, increasing awareness of moderation trends, expanding availability across retail and foodservice channels, and continuous advancements in dealcoholization technologies that have improved product quality particularly in terms of aroma preservation, taste balance, and mouthfeel are factors contributing to the segment's dominant position in the non-alcoholic wine market.
Among the technologies studied in this report, in 2025, the dealcoholization segment is anticipated to dominate the non-alcoholic wine market with a share of 79.0%. Dealcoholization representing the dominant production methodology enabling producers to create authentic wine experiences by starting with traditionally fermented wines, subsequent removal of alcohol content while preserving the complex chemical matrix developed during conventional winemaking including flavor compounds, tannins, and aromatic elements, and distillation-based methods particularly vacuum distillation including spinning cone column technology representing the benchmark for premium non-alcoholic wine production are factors contributing to the segment's dominant position in the non-alcoholic wine market.
Among the packaging types studied in this report, in 2025, the bottle segment is anticipated to dominate the non-alcoholic wine market with a share of 85.1%. The traditional consumer associations between bottled presentation and wine authenticity, superior preservation performance of glass as an inert material that prevents chemical interaction and ensures flavor integrity, strong premium perception enabling luxury positioning and higher price points, and compatibility with established wine service rituals in both retail and hospitality settings are factors contributing to the segment's dominant position in the non-alcoholic wine market.
Among the distribution channels studied in this report, in 2025, the off-trade segment is anticipated to dominate the non-alcoholic wine market with a share of 82.8%. The strategic emphasis on product visibility in retail environments, greater accessibility across diverse retail formats, improved shopping experiences in modern retail that enable product evaluation, wider product selection facilitating consumer experimentation, and cost advantages compared to on-premise pricing are factors contributing to the segment's dominant position in the non-alcoholic wine market.
Among geographies, in 2025, Europe is anticipated to dominate the non-alcoholic wine market with a share of approximately 45%. The large share of this regional market is attributed to factors such as the continent's deep-rooted wine culture and strong presence of major wine producers who have invested significantly in dealcoholization technology and non-alcoholic product development, well-developed retail and e-commerce infrastructure supporting broad consumer access, early regulatory adaptation through EU Regulation 2021/2117 that established standardized terminology for dealcoholized wine products, and strong consumer acceptance in Western and Northern Europe where health consciousness and moderation trends are well-established in the region.
However, Asia-Pacific is projected to register the highest CAGR of approximately 13.7% during the forecast period. Rising disposable incomes, increasing health consciousness among urbanized populations, growing adoption of Western lifestyle products including wine culture, and expanding e-commerce infrastructure facilitating consumer access are the key factors driving the market growth in Asia-Pacific.
Key Market Highlights:
The "sober curious" movement has gained mainstream acceptance, particularly among Generation Z and Millennials who account for a substantial share of incremental buyers, while scientific research validates benefits such as improved physical health, better sleep quality, and enhanced mental clarity from reduced alcohol consumption.
At the 2023 World Alcohol-Free Awards, spinning cone technology accounted for eight of nine gold medals, underscoring the advancement in premium sparkling production quality and technological sophistication in dealcoholization processes.
More than 60 SKUs were launched globally in 2023-2024, and this trend has intensified with high-profile releases and trade events in 2025. At Wine Paris 2025, the non-alcoholic wine segment expanded its footprint by 30%, with 75% of traditional producers showcasing alcohol-free variants.
Recent consumer research indicates that more than 22% of drinkers now alternate between full-strength and alcohol-free wine options, signaling a shift toward moderation rather than binary choices between drinking and abstaining.
By late 2025, nearly one-third of luxury hotels in Europe and the Middle East featured curated zero-alcohol wine lists, while Michelin-starred restaurants began offering dedicated non-alcoholic pairings alongside traditional wine programs.
More than half of millennial buyers now purchase non-alcoholic wine online, with online sales accounting for up to 35% of category distribution in Asia-Pacific urban markets and nearly 30% in select European countries.
Leading wine producers have made significant capital investments in dealcoholization infrastructure, with Giesen Group investing over USD 8 million since 2020 and Torres allocating EUR 6 million to build dedicated facilities for alcohol-free wine production.
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Key questions answered in the report-
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