Meticulous Research®—a leading global market research company, published a research report titled “Tabletop Sweeteners Market by Sweetener Ingredient Type (Sucralose, Stevia, Monk Fruit, Polyols, Others), Source, Form (Powder, Tablet), Packaging Format (Single-serve, Multi-serve), Distribution Channel (B2B, B2C), and Geography — Global Forecast to 2030.”
According to this latest publication from Meticulous Research®, in terms of value, the global tabletop sweeteners market is projected to reach $2.18 billion by 2030 at a CAGR of 5.9% from 2023 to 2030. Moreover, in terms of volume, this market is projected to reach 18,830.7 tons by 2030, at a CAGR of 4.4% during the forecast period. The growth of this market is driven by the rising prevalence of diabetes and the growing focus on health & wellness. However, the high prices of tabletop sweeteners and the adverse health effects associated with tabletop sweeteners restrain the growth of this market.
The rising consumer preference for tabletop sweeteners in emerging economies is expected to create market growth opportunities. However, lack of awareness and low consumer acceptance is a major challenge to market growth.
The global tabletop sweeteners market is segmented by sweetener ingredient type (sucralose, stevia, saccharin, aspartame, acesulfame potassium (ace-k), monk fruit, polyols [xylitol, erythritol], and other sweetener ingredients); source (natural, artificial); form (powder, tablet, liquid, and cube); packaging format (single-serve and multi-serve [pouches & jars, dispensers, and bottles]); distribution channel (business-to-business and business-to-consumer [modern groceries, convenience stores, online retail, specialty stores, and other distribution channels]); and geography. The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on sweetener ingredient type, in 2023, the stevia segment is expected to dominate the global tabletop sweeteners market. The dominant position of this segment is attributed to the increasing consumer awareness regarding consuming food products with natural ingredients and the growing consumer preference for clean-label, healthy, and reduced-sugar products.
Based on source, in 2023, the natural segment is expected to account for the larger share of the global tabletop sweeteners market. The large market share of this segment is attributed to increasing awareness about the benefits of natural ingredients, the growing consumer preference for clean-label and sugar-free alternatives, and the rising adoption of stevia and other natural sweeteners as an alternative to sugar.
Based on form, in 2023, the powder segment is expected to account for the largest share of the global tabletop sweeteners market. The large market share of this segment is attributed to its ease of handling & storage, multiple usage applications, and better shelf-life of powdered tabletop sweeteners.
Based on packaging format, in 2023, the multi-serve segment is expected to account for the larger share of the global tabletop sweeteners market. The large market share of this segment is attributed to the benefits offered by multi-serve tabletop sweeteners. Bulk packaging provides convenience for everyday use in households, restaurants, and cafes by reducing the need for frequent restocking.
Based on distribution channel, in 2023, the business-to-consumer segment is expected to account for the larger share of the global tabletop sweeteners market. The large market share of this segment is attributed to the rising adoption of healthy eating habits, the growing trend of online shopping, a preference for personalization, easy accessibility, and the availability of a wide variety of quality products.
Based on geography, in 2023, North America is expected to account for the largest share of the global tabletop sweeteners market. The large share of this market is majorly attributed to the rising demand for low-calorie tabletop sweeteners from the increasing number of obese and diabetic populations and growing health & wellness concerns among consumers in the region. Furthermore, the wide presence of prominent tabletop sweeteners offering players in the region further supports the growth of the market in the region.
The tabletop sweeteners market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the tabletop sweeteners market are Whole Earth Brands, Inc. (U.S.), Heartland Food Products Group, LLC (U.S.), Nutrifood (Indonesia), Lightsweet Indústria e Comércio de Alimentos Ltda. (Brazil), Cristal Union (France), Wisdom Natural Brands (U.S.), Zydus Wellness Ltd. (India), Hermes Sweeteners Ltd. (Switzerland), Saraya Co. Ltd. (Japan), Associated British Foods plc (U.K.), Südzucker AG (Germany), and Ajinomoto Co., Inc. (Japan).
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