Resources
About Us
Non-alcoholic Wine Market Size, Share, Forecast, & Trends Analysis by Product (Sparkling, Still), Source (Grape), Technology (Dealcoholization), Packaging (Bottle, Can), Distribution Channel (Supermarkets, Online Stores, QSR)—Global Forecast to 2031
Report ID: MRFB - 1041331 Pages: 210 Oct-2024 Formats*: PDF Category: Food and Beverages Delivery: 24 to 72 Hours Download Free Sample ReportThe growth of this market is driven by shifting consumer preferences toward healthier alternatives, an increasing inclination for non-alcoholic wine across diverse religions and cultures, ongoing innovations and new product introductions, and greater acceptance in social drinking settings. However, flavor and aroma loss during dealcoholization, along with the higher cost compared to alcoholic wine, may restrain market growth.
In addition, advancements in production techniques and the rising demand for premium non-alcoholic wines are anticipated to generate growth opportunities for players operating in this market. On the other hand, replicating the intricate flavors and aromas of alcoholic wines and complying with regulatory standards present a significant challenge to market growth.
Furthermore, the increasing emphasis on low-calorie and no-sugar options, along with the expansion of online retail channels, are prominent trends in the non-alcoholic wine market.
Click here to: Get Free Sample Pages of this Report
In recent years, the global beverage landscape has witnessed a significant transformation, driven by evolving consumer preferences and an increasing focus on health and wellness. This shift is particularly evident in the wine market, where the rise of non-alcoholic wine is reshaping traditional consumption patterns. Consumers are becoming increasingly aware of the adverse effects of excessive alcohol consumption on physical and mental well-being. With growing concerns over alcohol-related health issues—such as liver disease, mental health disorders, and addiction—many consumers are reevaluating their drinking habits. As a result, individuals are increasingly seeking alternatives that allow them to enjoy social occasions without the adverse effects associated with alcohol.
Further, the report published in the National Library of Medicine (2021) has highlighted the benefits of reduced alcohol consumption, including improved physical health, better sleep quality, and enhanced mental clarity. This awareness has led to a shift in preference towards healthier alternatives, including non-alcoholic wines. The changing consumption patterns towards healthier alternatives are driving the growth of non-alcoholic wine market.
The increased emphasis on product innovation and new launches in the non-alcoholic wine sector has resulted in the development of more effective formulations that improve quality and nutrition. Companies throughout the food value chain are seeking growth through innovation, both by enhancing their legacy brands and creating new offerings. Many non-alcoholic wine producers are also experimenting with diverse fruit blends, including berries, citrus, and tropical fruits, in addition to traditional grape varieties. Furthermore, infusing wines with herbs and spices like rosemary, cinnamon, or vanilla adds complexity, appealing to discerning consumers and enhancing their drinking experience while encouraging exploration.
Looking ahead, major players in the non-alcoholic wine industry are leveraging new product launches as a key growth strategy. For example, in October 2023, Giesen Group (New Zealand) introduced its Giesen 0% Sparkling Brut, expanding its non-alcoholic range to include 0% Sauvignon Blanc, Pinot Grigio, Riesling, Rosé, and Premium Red. Additionally, in August 2021, Schloss Wachenheim AG (Germany) launched the LIGHT Live brand, offering 0.0% alcohol alternatives to sparkling wine and traditional wines, including LIGHT live Sparkling WHITE 0.0%, LIGHT live Sparkling ROSÉ 0.0%, LIGHT live WHITE 0.0%, LIGHT live ROSÉ 0.0%, and LIGHT live RED 0.0%. This increased emphasis on innovative product launches is significantly driving market growth in the non-alcoholic wine sector.
Traditionally, non-alcoholic wine has been associated with inferior taste and quality, leading to consumer skepticism. The production of these beverages involves a complex balance of technology designed to remove alcohol while preserving the distinctive flavors and aromas of grapes. However, recent innovations in de-alcoholization methods and advancements in winemaking practices have significantly improved the flavor profiles and overall quality of non-alcoholic wines, utilizing various technologies to retain their essential characteristics.
Recent advancements in technologies for dealcoholization include vacuum distillation and membrane technologies. Vacuum distillation enables producers to remove alcohol at lower temperatures, minimizing the loss of volatile compounds that contribute to a wine’s character. Similarly, reverse osmosis effectively separates alcohol while retaining essential flavors, resulting in a product that maintains its original taste profile. These innovations allow producers to craft non-alcoholic wines that appeal to both seasoned enthusiasts and newcomers. The choice of production method depends on factors such as desired organoleptic properties, technological limitations, and cost considerations. As a result, these advancements in production techniques are expected to create growth opportunities for players in the non-alcoholic wine market.
In recent years, consumers have increasingly prioritized healthy eating due to growing health concerns and the understanding that diet directly impacts health. The global demand for low-calorie, non-alcoholic wine is primarily driven by the rising incidence of diabetes, heightened health awareness, increasing prevalence of diseases and micronutrient deficiencies, and growing disposable incomes. According to the International Diabetes Federation (IDF), approximately 537 million adults (aged 20–79 years) had diabetes in 2021, a figure projected to rise to 643 million by 2030 and 783 million by 2045. These individuals are also at greater risk for obesity and diabetes-related complications, including cardiovascular diseases and hepatic steatosis, with sugar consumption being a significant contributor to diabetes development.
As consumers increasingly prioritize health and wellness, the market for low-calorie, non-alcoholic wine is set for continued growth and innovation. In response to this evolving landscape, non-alcoholic beverage companies are enhancing their innovation efforts. From flavored waters to diet sodas and reduced-sugar non-alcoholic wines, the market is diversifying with various low-calorie options tailored to different tastes and preferences. These innovative products are not only addressing consumer demand but also propelling growth in the low-calorie, non-alcoholic wine segment.
Based on product, the non-alcoholic wine market is segmented into still and sparkling. In 2024, the still segment is expected to account for the larger share of 82.7% of the non-alcoholic wine market. This segment holds a large market share largely due to its familiarity among consumers, widespread availability of various flavors, versatility in food pairings, and cultural and traditional preferences.
However, the sparkling segment is projected to record a higher CAGR during the forecast period. This segment's growth is fueled by advancements in production techniques, its versatility in cocktails, and the rising demand for premium wine among millennial and Gen Z consumers.
Based on packaging, the non-alcoholic wine market is segmented into bottles and cans. In 2024, the bottle segment is expected to account for the larger share of the non-alcoholic wine market. The large market share of this segment is mainly due to its effective preservation capabilities, perceived premium image, the established nature of bottled wine, and design versatility that allows brands to showcase their products effectively.
However, the cans segment is projected to record a higher CAGR during the forecast period. This segment's growth is driven by the convenience and portability it offers consumers, its cost-effectiveness, the recyclability and reusability of can packaging, and its ease of transportation and storage.
Based on distribution channel, the non-alcoholic wine market is segmented into off-trade and on-trade. In 2024, the off-trade segment is expected to account for a larger share of 61.6% of the non-alcoholic wine market. This segment's large market share is attributed to greater accessibility in supermarkets, liquor stores, and convenience stores, an improved shopping experience in modern retail environments, a wider selection of products, cost advantages, and the implementation of effective marketing strategies to boost consumer engagement.
Moreover, this segment is projected to record the highest CAGR during the forecast period. Its growth is driven by the expansion of e-commerce and increased promotions, tastings, and special displays in supermarkets that capture consumer attention and encourage trial purchases.
Based on geography, the non-alcoholic wine market is majorly segmented into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Europe is expected to account for the largest share of 48.5% of the non-alcoholic wine market, followed by North America and Asia-Pacific. The European non-alcoholic wine market is estimated to be worth USD 636.4 million in 2024. Europe's significant market share is attributed to several key factors, including the strong presence of major wine producers, abundant availability of raw materials, a growing trend toward healthier lifestyles, reduced alcohol consumption, and strong demand for non-alcoholic beverages.
However, North America is expected to register the highest CAGR during the forecast period. This growth is driven by the increasing number of emerging players in non-alcoholic wine production, rising demand for sugar-free and alcohol-free beverages in the region, and heightened awareness of the health risks associated with excessive alcohol consumption.
The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last three to four years. Some of the key players operating in the non-alcoholic wine market are Schloss Wachenheim AG (Germany), Sutter Home Fre (U.S.), Giesen Group Ltd (New Zealand), Domaines Pierre Chavin (France), Ariel Vineyards (U.S.), Torres Natureo (Spain), Carl Jung Winery (Germany), Weingut Leitz KG (Germany), Thomson & Scott Ltd (U.K.), Neobulles SA (Belgium), Australian Vintage Limited (Australia), Hill incorporated (Canada), Le Petit Béret SAS (France), and Tost Beverages, Inc (U.S.).
Particulars |
Details |
Number of Pages |
210 |
Format |
|
Forecast Period |
2024–2031 |
Base Year |
2024 |
CAGR (Value) |
11.6% |
Market Size (Value) |
USD 2.61 Billion by 2031 |
Segments Covered |
By Product
By Source
By Technology
By Packaging
By Distribution Channel
|
Countries Covered |
North America (U.S., Canada), Europe (Germany, France, U.K., Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina and Rest of Latin America), and the Middle East & Africa (United Arab Emirates, Saudi Arabia, South Africa, and Rest of Middle East and Africa) |
Key Companies |
Schloss Wachenheim AG (Germany), Sutter Home Fre (U.S.), Giesen Group Ltd (New Zealand), Domaines Pierre Chavin (France), Ariel Vineyards (U.S.), Torres Natureo (Spain), Carl Jung Winery (Germany), Weingut Leitz KG (Germany), Thomson & Scott Ltd (U.K.), Neobulles SA (Belgium), Australian Vintage Limited (Australia), Hill incorporated (Canada), Le Petit Béret SAS (France), and Tost Beverages, Inc (U.S.) |
Non-alcoholic wines are filtered to remove or reduce alcohol content, usually to less than 0.5% alcohol by volume (ABV). They are designed to replicate the taste and experience of traditional wines without the alcohol content. Non-alcoholic wines have the same flavor and structure as alcoholic wines, which makes them appealing to a large segment of health-conscious consumers.
This study focuses on market analysis and opportunity assessment based on the sales of non-alcoholic wine across various countries, regions, and market segments. The study also includes a competitive analysis based on key market players’ product portfolios, geographic presence, and growth strategies adopted in the last 3 to 4 years. The global non-alcoholic wine market study provides valuable insights, market sizes, and forecasts in terms of both value and volume by product and geography. However, the study provides insights, market sizes, and forecasts only in terms of value based on packaging and distribution channel.
The non-alcoholic wine market is projected to reach $2.61 billion by 2031, at a CAGR of 11.6% during the forecast period.
In 2024, the still segment is expected to hold a major share of the non-alcoholic wine market.
In 2024, the grape segment is expected to hold a major share of the non-alcoholic wine market.
The dealcoholization segment is expected to witness the fastest growth during the forecast period of 2024–2031.
The can segment is expected to witness the fastest growth during the forecast period of 2024–2031.
In 2024, the off-trade segment is expected to hold a major share of the non-alcoholic wine market.
Changing consumption pattern towards healthier alternatives, Growing preference for non-alcoholic wine across religions and culture, increasing innovations and new product launches, and rising acceptance in social drinking gatherings are the key factors supporting the growth of this market. Moreover, advances in production techniques and increasing demand for premium non-alcoholic wines, create opportunities for players operating in this market.
The key players operating in the non-alcoholic wine market are Schloss Wachenheim AG (Germany), Sutter Home Fre (U.S.), Giesen Group Ltd (New Zealand), Domaines Pierre Chavin (France), Ariel Vineyards (U.S.), Torres Natureo (Spain), Carl Jung Winery (Germany), Weingut Leitz KG (Germany), Thomson & Scott Ltd (U.K.), Neobulles SA (Belgium), Australian Vintage Limited (Australia), Hill incorporated (Canada), Le Petit Béret SAS (France), and Tost Beverages, Inc (U.S.), among others.
North America is expected to witness significant growth during the forecast period, mainly due to factors such as the growing number of emerging players in non-alcoholic wine production, increasing demand for sugar-free and alcohol-free beverages in the region, and growing awareness of the health risks associated with excessive alcohol consumption.
Published Date: Aug-2024
Published Date: Jun-2024
Published Date: Mar-2024
Published Date: Jun-2024
Published Date: Oct-2024
Please enter your corporate email id here to view sample report.
Subscribe to get the latest industry updates