High Prevalence of Malocclusion, Coupled with Increasing Demand for Cosmetic Dentistry, Driving the Growth of the Orthodontics Market

According to the data of WHO, malocclusion is the third most common oral health problem globally, following periodontal disease and tooth decay. Furthermore, according to the data published by the European Journal of Pediatric Dentistry in February 2020, the global prevalence of malocclusion was 56%. Africa had the highest prevalence (81%), followed by Europe (72%), America (53%), and Asia (48%). Malocclusion in children and adolescents is a common condition that affects one out of every two people or more globally. According to the World Health Organization (WHO), the prevalence of malocclusion is high in children and adolescents, up to 39% and 93% globally.

These factors indicate the prevalence of malocclusion among the global population and the need for orthodontic treatment. Thus, the increasing prevalence of malocclusion across the globe significantly increases the demand for the diagnosis of these diseases for early detection, prevention, and treatment, increasing the adoption of removable braces and thereby boosting the growth of the orthodontics market.

In recent years, the demand for cosmetic surgeries has been gaining popularity across the globe. The number of cosmetic procedures is increasing due to rising awareness regarding oral health and rapid technological advancements. The demand for cosmetic procedures is higher among the age group 24–40 years. They are largely interested in improving dental aesthetics with orthodontic procedures for a youthful appearance.

Additionally, key players are creating awareness about the use of orthodontic treatments for treating malocclusion through social media and advertising campaigns. Factors contributing to the demand for cosmetic dentistry include rising disposable incomes and increased willingness to spend on appearance improvement, social media, and celebrity influence. Key players are also educating general practitioner dentists and orthodontists on the use and effective delivery of removable braces to patients.  For instance, Align Technology provides an Invisalign training course to the general practitioner dentist before providing clear aligner therapy to the patients. Also, Institut Strauman Group has partnered with IAS Academy (UK) for training in orthodontic treatment.

The rising prevalence of malocclusion, coupled with increasing demand for cosmetic dentistry, is increasing the demand for orthodontic treatments. This is expected to drive the global orthodontics market at a CAGR of 14.6% to reach $30.2 billion by 2030, according to Meticulous Research^®.

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