Orthodontics Market by Product (Clear Aligners, Fixed Braces {Brackets, Wires [Nickel, Titanium] Anchorage, Ligatures}, Bonding, Adhesives, Springs, Tubes, Bands), Patient (Teen, Adult), End User (Hospital, Clinics, Research) - Global Forecast to 2030

The Orthodontics Market is projected to reach $30.2 billion by 2030, at a CAGR of 14.6% from 2023 to 2030. 

Orthodontics is the branch of dentistry that corrects teeth and jaws that are positioned improperly. Removable braces, brackets, archwires, anchorage appliances, ligatures, and other orthodontic products are used in orthodontic procedures. Orthodontic products are used to correct malocclusions by straightening the teeth or moving them into better positions to improve an individual’s appearance and restore the normal function of teeth of chewing and speaking.

The orthodontics market is growing due to the high prevalence of malocclusion, the increasing adoption of digital technologies for orthodontic treatments, and the growing demand for cosmetic dentistry. Furthermore, rising awareness regarding dental health in developing countries offers significant opportunities for the market’s growth.

However, the high cost of orthodontic treatments hinders the growth of this market. In addition, the lack of awareness regarding orthodontic treatments and the shortage of skilled professionals are the major challenges to the market’s growth.

Growing Demand for Cosmetic Dentistry

The number of cosmetic procedures is increasing due to rising awareness regarding oral health and rapid technological advancements. The demand for cosmetic procedures has been high among populations aged 24–40 and 57–75. People aged 24–40 are largely interested in improving dental aesthetics with the help of orthodontic procedures.

Patients’ choices and requirements, ranging from mere hygiene to definite image enhancement, are changing industry dynamics. People today are more willing to invest in themselves than ever before. Baby boomers with high disposable incomes, the younger generation of working individuals who want the perfect appearance for better careers, and significant advances in the industry have contributed to the rise of cosmetic dentistry. The American Academy of Cosmetic Dentistry states that around 99% of Americans think their smile is their most important social asset.

Moreover, the growing dental tourism has increased the demand for cosmetic dentistry due to rising disposable incomes leading to an increased willingness to spend on aesthetic improvement. For instance, the Hallyu effect played a crucial role in boosting the cosmetic tourism industry, including dental tourism. Hallyu, also known as the Korean Wave, is a phenomenon of Korean pop culture wherein Korean movies, K-dramas, pop music, and fashion are being accepted and shared globally. This effect has driven dental tourism in Korea. Korean pop culture has surgically beautified celebrities who promote and endorse cosmetic procedures attracting tourists for potential dental procedures. Therefore, the growing demand for cosmetic dentistry is increasing the adoption of orthodontic procedures, driving the market's growth.

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The High Prevalence of Malocclusion is Driving the Demand for Orthodontics

The high incidence of malocclusion is a major driving factor for the orthodontics market. Malocclusion can be caused by various factors, such as genetics and thumb-sucking in children, and it can have a negative impact on an individual’s oral health.

Malocclusion is one of the most prevalent clinical dental conditions, affecting approximately 60% to 75% of the global population (Source: Align Technologies., Inc. [U.S.]). In developing countries, the prevalence is higher due to limited access to oral health care and poor oral hygiene practices than in developed countries.

The growing adoption of digital technologies for orthodontic procedures, the growing demand for cosmetic dentistry, and the increasing focus on improving aesthetic appearance drive the orthodontics market’s growth.

Key Findings in the Orthodontics Market Study:

In 2023, the Removable Braces Segment is Expected to Account for the Largest Share of the Market

Based on product, in 2023, the fixed braces segment is expected to account for the largest share of the market due to the high prevalence of malocclusion globally. Removable braces are clear plastic trays that can be snapped in and out from the mouth to correct orthodontic conditions. Further, the treatment of removable braces can be shorter than traditional braces. Malocclusion is a condition where the teeth and jaw bones are misaligned. This condition affects an individual's chewing patterns, speech, and appearance. Thus, braces are used in correcting misaligned teeth. According to Align Technology, Inc. (U.S.), in 2022, the prevalence of malocclusion was 60% to 75% of the global population.

In 2023, the Adult Segment is Expected to Account for the Largest Share of the Market

Oral diseases are upsurging the demand for orthodontic therapy among adults. The treatment of malocclusions in adults is important for preventing orthodontic complications. Furthermore, over the past few years, the overall diagnosis rate for malocclusions and treatment rates has increased significantly in emerging countries. Thus, the high prevalence of malocclusion in adults has increased the adoption of orthodontic treatments, driving the growth of this segment.

In 2023, the Dental Clinics & Hospitals Segment is Expected to Account for the Largest Share of the Market

Based on end user, the orthodontics market is segmented into dental clinics & hospitals, dental laboratories, and academic & research institutes. In 2023, the dental clinics & hospitals segment is expected to account for the largest share of the market. The large market share of this segment is attributed to the high number of independent dental clinics & dental chains and the high preference for dental clinics & hospitals by patients for orthodontic procedures.

Asia-Pacific: Fastest-growing regional market

Based on geography, Asia-Pacific is projected to register the highest CAGR during the forecast period. The growth in this market is attributed to the increasing prevalence of malocclusion in Asia-Pacific, the growing awareness of advanced orthodontic treatments, the rising healthcare spending, and the growing dental tourism in the region.

Key Players

The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by major market players in the last 3–4 years. The key players profiled in the orthodontics market report are Align Technology, Inc. (U.S.), Institut Straumann AG (Switzerland), Henry Schein, Inc. (U.S.), Envista Holdings Corporation (U.S.), 3M Company (U.S.), DENTSPLY SIRONA Inc. (U.S.), American Orthodontics (U.S.), DENTRUM GmbH & Co.KG (Germany), Angelalign Technology Inc. (China), SmileDirectClub, Inc.(U.S.), Rocky Mountain Orthodontics (U.S.), Ultradent Product’s, Inc. (U.S.), G &H Orthodontics (U.S.), TP Orthodontics, Inc. (U.S.), DB Orthodontics Limited (U.K.), Great Lakes Dental Technologies (U.S.), and Geniova Technologies, S.L (Spain).

Scope of the Report:

Orthodontics Market, by Product

• Removable Braces
  • Clear Aligners
  • Retainers
• Fixed Braces
  • Brackets
    •  Metal Brackets
    • Aesthetic Brackets
  • Archwires
    • Stainless Steel Archwires
    • Nickel Titanium Archwires
    • Beta Titanium Archwires
    • Other Archwires
  • Anchorage Appliances
  • Ligatures
• Other Orthodontic Products
  • Bands & Buccal Tubes
  • Bonding & Adhesives
  • Wire Accessories & Springs
  • Other Accessories
    (Note: Other Accessories include adhesive & bonding accessories, polishing brushes, trays, files, burs, and tubes).
    (Note: Other Archwires include cobalt-chromium-nickel and gold alloy wires)

Orthodontics Market, by Patient Type

• Children & Teens
• Adults

Orthodontics Market, by End User

• Dental Clinics & Hospitals
• Dental Laboratories
• Academic & Research Institutes

Orthodontics Market, by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe (RoE)
• Asia-Pacific (APAC)
  • Japan
  • China
  • India
  • South Korea
  • Thailand
  • Rest of APAC (RoAPAC)
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America (RoLATM)
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa (RoMEA)

Key questions answered in the report: