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Rise in Adoption of Minimally Invasive and Non-invasive Aesthetic Procedures to Boost the Medical Aesthetic Market

   September 20, 2022

Over the past few decades, constant innovations have been carried out to improve minimally invasive procedures in medical aesthetics. The aesthetic beauty industry is evolving, and consumers are showing interest in learning more about aesthetic treatments and desire to take action to delay the signs of aging.  In 2020, over USD 9 billion was spent on aesthetic plastic surgeries around the globe (Source: Aesthetic Society). In 2019, there was a 7.4% increase in aesthetic procedures over 2018, an 5.6% increase compared to 2017 (Source: International Society of Aesthetic Plastic Surgery). The top five non-surgical procedures are botulinum toxin, hyaluronic acid, hair removal, non-surgical fat reduction, and photo rejuvenation.

Advancements in technology have expanded minimally invasive treatment options and helped to make aesthetics more accessible. Examples of how advancements in non-surgical cosmetic procedures have affected the market include the popularity of non-surgical rhinoplasty and skin tightening with products and laser treatments. The growth of non-invasive procedures is expected to propel in the coming years due to the increasing awareness about the benefits of non-invasive procedures, availability of innovative and safer products, and increasing demand for aesthetic treatments among men.

Minimally invasive procedures (MIPs) are increasingly utilized in combination protocols to improve outcomes. Combination treatments offer an optimal response to the multifactorial process of facial aging, which involves structural changes in all anatomical layers (bone, muscles, ligaments, adipose tissue, and skin) and dynamic interactions among these tissues. Consequently, the modern concept of natural and harmonious rejuvenation is based on a comprehensive, three-dimensional, multi-layered approach, combining multiple agents and techniques to attain multiple goals such as relaxation, volumisation, volume repositioning, reshaping, resurfacing, or tightening, depending on specific patient needs.

Over the years, the popularity and demand for aesthetic procedures have increased among all age groups. In 2019, 13,618,735 non-surgical procedures were performed worldwide, increasing from 11,337,519 in 2017, with the botulinum toxin procedure remaining the most popular one. In 2019, 85% of the total number of procedures performed by American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) members composed of minimally invasive non-surgical procedures with skin treatments (up by 39% as of 2017), fillers (up by 13% as of 2017), and Neurotoxins/Botox (up by 12%) topping the list. Also, in 2019, 74% of facial plastic surgeons reported an increase in neurotoxins, fillers, and skin treatments in patients under age 30. The Botox/Neurotoxins category has seen the largest growth of all procedures, with a 50% jump compared to 2013.

Additionally, the increasing demand for cosmetic procedures among the geriatric population has increased significantly over the past few years. However, it is to be noted that this population group has a higher preference for non-surgical procedures. For instance, according to the American Society for Aesthetic Plastic Surgery, the non-surgical aesthetic procedures in the population aged 60 years and above have increased to 445,343 in 2019 from 409,638 in 2017. However, the number of procedures decreased during the COVID-19 pandemic due to the restrictions posed by the government, and the focus of healthcare settings was on public health. As there are currently no restrictions regarding the pandemic, all the activities were resumed, including adopting aesthetic procedures.

Minimally invasive and non-invasive procedures are becoming more popular among the population. Various factors such as shorter hospital stay, quick recovery time, less trauma, and comparatively lower cost than surgical procedures contribute to the increasing demand for minimally invasive and non-invasive cosmetic procedures. Moreover, the rising demand for aesthetic procedures in patients who are not fit for surgical procedures also supports the demand for non-invasive aesthetic procedures.

Thus, the rise in non-invasive and minimally invasive aesthetic procedures is expected to drive the global medical aesthetics market at a CAGR of 10.4% to reach $29.43 billion by 2029, according to the Meticulous Research®.

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