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Rising Prevalence of Malocclusion, Coupled with Increasing Demand for Aesthetic Dentistry and Technological Advancements, are Driving the Clear Aligners Market

   April 19, 2023

According to the data of WHO, malocclusion is the third most common oral health problem globally, following periodontal disease and tooth decay. According to the data published by the European Journal of Pediatric Dentistry in February 2020, the global prevalence of malocclusion was 56%. Africa had the highest prevalence (81%), followed by Europe (72%), America (53%), and Asia (48%). Malocclusion in children and adolescents is a common condition that affects one out of every two people or more globally. According to the World Health Organization (WHO), the prevalence of malocclusion is high in children and adolescents, up to 39% and 93% globally.

These factors indicate the prevalence of malocclusion among the global population and the need for treatment. Thus, the increasing prevalence of malocclusion across the globe significantly increases the demand for the diagnosis of these diseases for early detection, prevention, and treatment, which in turn drives the adoption of clear aligners.

In recent years, the demand for cosmetic surgeries has been gaining popularity across the globe. The number of cosmetic procedures is increasing due to rising awareness regarding oral health and rapid technological advancements. The demand for cosmetic procedures is higher among the age group 24–40 years. They are largely interested in improving dental aesthetics with clear aligners for a youthful appearance. Patients’ choices and requirements, from mere hygiene to definite image enhancement, are changing industry dynamics. People today are more willing to invest in themselves than ever before. Baby boomers with high disposable income, the younger generation of businesspeople who want the perfect appearance for better careers, and significant advances in the industry have contributed to the rise of cosmetic dentistry.

Traditional dental laboratory technologies require sophisticated infrastructure, expensive reagents, long handling times, and skilled & trained staff. In developed countries, hospitals and large clinics have the necessary infrastructure and purchasing power to meet these requirements. However, in developing or low-to-middle-income countries, performing sophisticated laboratory testing is difficult due to insufficient resources and infrastructure. The key players are adopting technologies such as Computer-assisted Design (CAD), Computer-aided Manufacturing (CAM), 3D (Three Dimensional) printed clear aligners, and digital scanning. These technologies are making the clear aligners treatment more efficient and fast. The technologies are also employed in hospitals to increase the efficiency of orthodontic care delivery.

Additionally, key players are creating awareness about the use of clear aligners for treating malocclusion through social media and advertising campaigns. The demand for cosmetic procedures has been high among populations aged 24–40. People of this age group are largely interested in improving dental aesthetics with implants and veneers for a youthful appearance. Factors contributing to the demand for cosmetic dentistry include rising disposable incomes and increased willingness to spend on appearance improvement, social media, and celebrity influence. Key players are also educating general practitioner dentists and orthodontists on the use and effective delivery of clear aligners to patients.  For instance, Align Technology provides an Invisalign training course to the general practitioner dentist before providing clear aligner therapy to the patients. Also, Institut Strauman Group has partnered with IAS Academy (UK) for training in orthodontic treatment.

The rising prevalence of malocclusion, coupled with increasing demand for aesthetic dentistry and technological advancements, is increasing the demand for clear aligners. This is expected to drive the global clear aligners market at a CAGR of 19.8% to reach $18.8 billion by 2030, according to Meticulous Research®.

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