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Increasing Consumption of Seaweed-Based Products

   April 20, 2023

In Europe, several seaweed species are widely used in various food products. In the last few decades, seaweed-based products are also gaining popularity in western countries due to their health benefits. In developed regions like Europe, health benefits are a key growth driving factor for seaweed-based products from a consumer's point of view. In some countries such as Ireland, Scotland, Wales, and Norway, seaweed has been traditionally used as a food source for centuries, and it continues to be an important part of the local cuisine. Seaweed is commonly used in dishes such as salads, soups, and stews as fish and meat seasoning.

In other parts of Europe, seaweed is less commonly consumed as food. However, there has been a recent trend towards incorporating seaweed into the European diet due to its nutritional benefits and potential as a sustainable food source. Seaweed is high in vitamins and minerals such as iodine, calcium, and iron and can also be a source of protein.

Usually, consumers perceive seaweed as healthy, nutritious, natural, or, more specifically: safe, fresh, a good source of protein and iodine, and low in calories. Also, seaweeds contain vitamins, minerals, and fibers, which have increased their popularity among consumers. Major players in western countries are focusing on innovative food products to cater to various demographics. Healthy aspects of seaweed in terms of antioxidants, micronutrients, and fibers further boost its demand. Seaweed-containing food products such as snacks, noodles, and health drinks are witnessing increased demand in Europe. Besides human consumption, seaweed is used in fertilizers and soil conditioners, animal feed, fish feed, biomass for fuel, cosmetics, integrated aquaculture, and wastewater treatment to reduce nitrogen- and phosphorus-containing compounds and remove toxic metals from industrial wastewater. Thus, the wide role of seaweed and its benefits in various industries have increased the consumption of seaweed-based products. According to the latest publication on the Europe seaweed market by Meticulous Research®, In terms of value, the Europe Seaweed Market is projected to reach $5.65 billion by 2030, at a CAGR of 16.6% from 2023 to 2030. Moreover, in terms of volume, the Europe seaweed market is projected to reach 1,815.25 KT by 2030, at a CAGR of 17.7% from 2023 to 2030.

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