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Rising Need for Natural Colorants

   April 19, 2023

In Europe, the high use of artificial production sources to increase food production has led to various health hazards. Nowadays, consumers’ rising health consciousness and inclination toward environment-friendly products are driving the demand for naturally grown food products. Thus, with the growing demand for natural products, manufacturers are widely using natural colors to restore the attractiveness of products after processing.

Natural colors or dyes are mainly obtained from algae, plant, animal, fruit, and insect sources; thus, they are safe to use as a food additive and are free of harmful side effects. The therapeutic uses of natural colors are also increasing due to their non-toxic nature and fewer side effects. Governments of various countries are supporting the use of natural food colors as they are biodegradable and do not cause pollution after disposal. Moreover, in Europe, the European Commission has banned the use of titanium dioxide (E171) as a food additive from August 7, 2022. Several regulations have been passed across regions to limit the use of synthetic food colors. Hence, European consumers are adopting natural colors and food products with natural ingredients. This trend has opened up opportunities for exporters of natural food colors, especially algae-based natural food colors.

Moreover, government initiatives promoting the use of natural food colors in food & beverage applications, increasing consumer preference for organic and clean-label products, and general health and wellness trends are expected to drive the demand for natural food colors globally. Beta-carotene, a Dunaliella salina extract, is widely used to provide a yellow-orange color to food and cosmetic products. Additionally, it is mainly used as a colorant in bakery products, beverages, functional drinks, coatings, compound seasonings, confectionery, flour products, frozen drinks, cheese, dairy products, margarine, jams, cooked meat products, egg products, jelly, and puffed food products.

The market for natural food colors in Europe is growing due to the benefits of natural food colors, such as health, safety, and sustainability. Consumers’ increasing preference for natural ingredients has encouraged the F&B industry to adopt natural alternatives to synthetic ingredients. Major European importers of natural food colors include Germany, the Netherlands, Spain, Italy, France, the U.K., and Denmark. Thus, the rising need for natural colorants is boosting the demand for Dunaliella salina in Europe, driving the growth of this market. According to this latest publication from Meticulous Research®, the Europe Dunaliella salina market is projected to reach $27.1 million by 2030, at a CAGR of 4.8% from 2023 to 2030.

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