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GROWING HEALTH AND WELLNESS TREND TO DRIVE DEMAND FOR ANIMAL PROTEIN INGREDIENTS

   March 31, 2021

Well-being is becoming nothing short of a global movement, as consumers seek to ensure healthy lives for as long as possible—particularly as average life-spans continue to rise. Over the past decade, rapid changes in diets and lifestyles have occurred with industrialization, urbanization, economic development, and globalization. This has a significant impact on health and nutritional status, particularly in developing countries.

The world population is growing rapidly. For instance, according to the Population Reference Bureau (PRB), the global human population is expected to grow by 75 million annually or by 1.1% per year. With this, the world population is expected to reach 9.9 billion in 2050, increasing 33% from an estimated 7.4 billion in 2017. Considering the world’s growing population, the demand for high nutritional food products will significantly increase. Thus, the demand for high nutritional food products for a growing population is expected to drive the demand for dairy ingredients in numerous processed food formulations.

Various dairy ingredients support nutrition at each stage of life. For instance, lactose, demineralized whey powder, and whey protein concentrate have wide adoption in infant formula and baby food. Additionally, dairy protein combines superior nutritional and functional properties to help consumers support an active lifestyle and healthy aging.

Further, while standards of living have improved, food availability has expanded and become more diversified. There have been negative consequences in terms of inappropriate dietary patterns, decreased physical activities, and a corresponding increase in diet-related chronic diseases, especially among poor people. This is increasing consumer engagement with healthy living and demand for innovative H&W products and services.

The Global Wellness Institute estimated that the wellness industry grew by 10.6% from USD 3.36 trillion to USD 3.72 trillion between 2013 and 2015, making it one of the world’s fastest-growing markets. The key macroenvironmental trends contributing to an increased focus on health and wellness are an aging global population, rising chronic-disease rates, a rise in self-care, treatment, & prevention; and increasingly educated & connected consumers.

Globally, the top three most appealing claims or descriptions are natural/all-natural, no artificial ingredients, and low or reduced-fat/sugar/salt. The strong global consumer demand and the desire for operational and distribution efficiencies are expected to drive food interest with simple and easy-to-understand ingredients. Growing health awareness has increased demand for food products that support better health, especially low-fat, cholesterol, protein-rich, and weight control products. As a result, the number of food containing animal proteins has grown distinctly in recent years.

Thus, the changing food and health product preferences and increasing health consciousness among consumers drive the adoption of animal protein ingredients-rich products in many parts of the globe.

Meticulous Research®, in its latest publication on ‘Animal Protein Ingredients Market,’ states that the global animal protein market is expected to reach $46.04 billion by 2027, supported by a CAGR of 6.1% during the forecast period of 2020 to 2027.


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