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Increasing Awareness About The Benefits Of Proteins And Growing Demand For Protein Rich Diets To Drive Market Growth

   April 1, 2021

World protein demand is rising in parallel with the growing population. According to the FAO/UN forecast, in 2050, the global food demand, particularly for protein, will be twice the demand in 2013 (FAO, 2013). When global food security is considered, protein will become the limiting macronutrient, and the world population will require sufficient quantities of protein with adequate quality. Further, in recent years, high protein diets and products have made a real impression on nutrition, and re-shaping consumer’s attitudes towards protein on their food intake as adequate nutrition is an important aspect of a healthy lifestyle for all individuals.

With increasing world-population and welfare, the demand for protein as a food-nutritional component is rising sharply. The high protein trend is gaining traction and will continue to evoke interest in the upcoming years. Consumers have become more aware of protein benefits in supporting an active lifestyle. Proteins can help reduce diabetes and cardiovascular disease risk. It is a vital nutrient required to build, maintain, and repair tissues, cells, and organs throughout the body. It also plays a vital role in the growth and development of children and aged people. Also, there is a growing awareness of the negative health aspect of eating red meat. This is leading to a significant increase in plant-based protein production and consumption.

Moreover, a protein-rich diet has also been proven to alleviate several health concerns. Consumers are aware that they need to incorporate a certain amount of protein into their daily diets, driven by the increasing health consciousness. According to the European Association for the Study of Diabetes (EASD), high protein diets improve blood sugar control in patients with type 2 diabetes without any adverse effects on kidney function.

Decreased vegetable protein intake and increased dietary acid load are associated with a higher prevalence of metabolic syndrome in patients with type 2 diabetes (Source: Journal of Diabetes Investigation). Additionally, protein is important for bone health and bone mineral density (BMD). In contrast to hypothesized risk of high protein, the Journal of Nutrition, Health, and Aging concluded that for adults 50+ years, low protein intake (below 15% TEI) might lead to increased fracture risk. These kinds of studies pave the way for even more products to be launched on the market with protein claims, leading to support the global plant-based proteins market.

Meticulous Research®, in its latest publication on ‘Plant-Based Proteins Market,’ states that the global plant-based proteins market is expected to reach $21.23 billion by 2027, supported by a CAGR of 9.5% during the forecast period of 2020 to 2027.

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