Mental Health Apps Market to be Worth $2.85 Billion by 2031

Mental Health Apps Market Size, Share, Forecast, & Trends Analysis By Platform (Android, iOS) Application (Depression, Anxiety, CBT, DBT, Meditation, Stress) Patient (Adult, Children, Geriatric) End User (Home, Clinic, Hospital) - Global Forecast to 2031

Meticulous Research^®—a leading global market research company, published a research report titled, ‘Mental Health Apps Market Size, Share, Forecast, & Trends Analysis By Platform (Android, iOS) Application (Depression, Anxiety, CBT, DBT, Meditation, Stress) Patient (Adult, Children, Geriatric) End User (Home, Clinic, Hospital) - Global Forecast to 2031.’

According to this latest publication from Meticulous Research®, the mental health apps market is projected to reach $2.85 billion by 2031, at a CAGR of 19.3% during the forecast period 2024–2031. The growth of this market is driven by factors such as the increasing prevalence of mental illnesses, rising accessibility to the Internet, the growing number of smartphone users, a shortage of mental health professionals, and the rising awareness about mental health, driven by favorable public & private initiatives. Furthermore, the increasing popularity of digital therapeutics and the high level of personalization offered by mental health apps are expected to create market growth opportunities.

Key Players

The key players operating in the mental health apps market are Talkspace, Inc. (U.S.), BetterHelp (U.S.), Headspace Inc. (U.S.), Sanvello Health, Inc. (U.S.), ReachOut Australia (Australia), Calm.com, Inc. (U.S.), Twill Inc. (U.S.), Worry Watch (U.S.), Jade Lizard Software LLC (U.S.), Insight Network Inc. (U.S.), Aura Health (U.S.), MoodMission Pty Ltd (Australia), and Youper Inc. (U.S.).

Mental Health Apps Market: Future Outlook

The mental health apps market is segmented by Platform (Android, iOS, Other Platforms), Application (Depression & Anxiety Management, Cognitive Behavioral Therapy, Dialectical Behavior Therapy, Meditation Management, Stress Management, Other Applications), Patient Type (Adults, Children, Older Adults), End User (Home Care, Hospitals, Clinics, Other End Users), and Geography. The study also evaluates industry competitors and analyzes the market at regional and country levels.

Based on platform, the mental health apps market is segmented into Android, iOS, and other platforms. In 2024, the Android segment is expected to account for the largest share of 64.0% of the mental health apps market. This segment’s large market share can be attributed to the significantly larger number of Android users globally compared to iOS users. Additionally, the faster approval process of apps on Google Play Store compared to Apple’s App Store and the comparatively lower subscription rates for Android apps contribute to the growth of this segment.

Based on application, the mental health apps market is segmented into depression & anxiety management, cognitive behavioral therapy, dialectical behavior therapy, meditation management, stress management, and other applications. In 2024, the depression & anxiety management segment is expected to account for the largest share of 44.7% of the mental health apps market. This segment's large market share is attributed to the high prevalence of depression and anxiety worldwide. There has been an increase in depression and anxiety, with approximately 280 million people affected globally (Source: WHO). This rise can be attributed to various factors, including social, psychological, and biological influences. Mental health apps designed for the therapy of depression and anxiety offer solutions that can help alleviate these conditions without the need for medication.

Based on patient type, the mental health apps market is segmented into adults, children, and older adults. In 2024, the adults segment is expected to account for the largest share of the mental health apps market. This segment’s large market share can be attributed to the increasing awareness of mental health issues and the decreasing stigma surrounding mental health in developed countries. Furthermore, the rising prevalence of mental health issues among Generation Z also contributes to the growth of this segment. Generation Z comprises individuals born between 1997 and 2012, with a significant portion falling into the adult category (aged 18 and above). There is an increase in the prevalence of mental disorders among the members of Generation Z. According to data from the American Psychological Association, only 45% of Gen Z individuals reported their mental health as good or excellent.

Based on end user, the mental health apps market is segmented into home care, hospitals, clinics, and other end users. The home care segment is projected to register the highest CAGR during the forecast period. This growth is driven by increasing awareness of mental health, the growing adoption of telehealth and telemedicine services, and a high preference for home healthcare settings.

Geographic Review

This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (Germany, France, U.K., Italy, Spain, Denmark, Sweden, Belgium, and Rest of Europe), Asia-Pacific (Japan, China, India, Australia, New Zealand, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the mental health apps market. Additionally, in 2024, the U.S. is expected to account for the largest share of the mental health apps market in North America. This significant market share can be attributed to the widespread adoption of mental health apps in the U.S., driven by the high prevalence of mental health issues, high awareness regarding mental health conditions, and the increased adoption of digital health technologies.

According to the Commonwealth Fund, the U.S. ranks among the countries with the highest mental health disease burdens among high-income nations. Approximately one-fourth of U.S. adults report experiencing a mental health condition such as anxiety, depression, or emotional distress. This places the U.S. among the highest rates observed across 11 high-income countries.

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Key questions answered in the report-

What is the current revenue generated by mental health apps across the globe?
At what rate is the global demand for mental health apps projected to grow for the next 5-7 years?
What is the historical market size and growth rate for mental health apps across the globe?
What are the major factors impacting the growth of this market at the global and regional levels? What are the major opportunities for existing market players and new entrants in the market?
Which are the high-growth segments in terms of platform, application, patient type, and end user?
What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the vendors operating in the mental health apps market?
Who are the major players in the mental health apps market? What are their offerings?
What are the recent developments from market players in the mental health apps market, and what are the impacts of these developments on the market?

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