Air Purifier Market to be Worth $28.8 Billion by 2031

Air Purifier Market Size, Share, Forecast, & Trends Analysis by Product Type (HEPA, Activated Carbon, Ionic, Hybrid), Circulation (Forced, Natural), Portability, Distribution Channel, End User (Industrial, Residential, Commercial), and Geography - Global Forecast to 2031

Meticulous Research^®—a leading global market research company, published a research report titled, ‘Air Purifier Market Size, Share, Forecast, & Trends Analysis by Product Type (HEPA, Activated Carbon, Ionic, Hybrid), Circulation (Forced, Natural), Portability, Distribution Channel, End User (Industrial, Residential, Commercial), and Geography - Global Forecast to 2031.’

According to this latest publication from Meticulous Research^®, the air purifier market is projected to reach $28.8 billion by 2031, at a CAGR of 8.9% from 2024–2031. The growth of the air purifier market is driven by increasing urbanization & indoor air pollution levels, the rising demand for energy-efficient air purifiers, increasing public awareness regarding the health risks related to poor air quality, and increasing government initiatives to improve air quality. However, high product purchase & maintenance costs restrain the growth of this market.

Furthermore, the rising adoption of air conditioners with inverter & air purification technologies and technological advancements in consumer electronics are expected to generate growth opportunities for the stakeholders in this market. However, air purifiers’ limited coverage area and recurring costs of filter replacement are major challenges impacting the growth of the air purifier market.

The air purifier market is segmented by product type (HEPA purifiers, activated carbon air purifiers, ionic air purifiers, UV air purifiers, hybrid air purifiers, and other air purifier types), circulation (forced circulation and natural circulation), portability (standalone/portable and in-duct/fixed), distribution channel (online and offline), and end user (industrial, residential, commercial {retail, healthcare, offices, hospitality, schools & educational institutes, laboratories, transport, and other commercial end users}). The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Based on product type, the air purifier market is segmented into HEPA purifiers, activated carbon air purifiers, ionic air purifiers, UV air purifiers, hybrid air purifiers, and other air purifier types. In 2024, the HEPA purifiers segment is expected to account for the largest share of ~48% of the air purifier market. The large market share of this segment is attributed to the growing air pollution, especially in urban areas, increasing awareness regarding health risks associated with poor air quality, increasing government regulations for air quality, and consumers’ growing focus on energy-efficient appliances. In August 2023, Dyson (Singapore) launched Purifier Big+Quiet with HEPA-H13 grade particle filter for rooms as large as 1,000 sq. ft. to help remove air pollutants from indoor areas.

However, the hybrid air purifiers segment is projected to register the highest CAGR during the forecast period. The segment’s growth is driven by the increase in airborne disease prevalence, the effectiveness of UV light against specific viruses, and the increasing use of UV and HEPA air purifiers in hospitals and healthcare facilities. In August 2021, Signify Holding (Netherlands) launched its EcoLink Air Purifier with UV-C technology and HEPA filter in India. The product can purify and disinfect air at the same time.

Based on circulation, the air purifier market is segmented into forced circulation and natural circulation. In 2024, the forced circulation segment is expected to account for the larger share of the air purifier market. The large market share of this segment is attributed to the popularity of regular air purifiers such as HEPA purifiers and the increasing use of forced circulation purifiers in the industrial sector. Moreover, this segment is also projected to register the higher CAGR during the forecast period.

Based on portability, the air purifier market is segmented into standalone/portable and in-duct/fixed. In 2024, the in-duct/fixed segment is expected to account for the larger share of ~57% of the air purifier market. The large market share of this segment is attributed to the technological advancements in HVAC systems and increasing investments by commercial users in improving air quality in working spaces.

However, the standalone/portable segment is projected to register the higher CAGR during the forecast period. The segment’s growth is driven by the increasing sales of portable air purification units in the residential sector due to their versatility, ability for targeted air cleaning, and increasing disposable incomes, allowing consumers to invest in air purification products.

Based on distribution channel, the air purifier market is segmented into online and offline. In 2024, the offline segment is expected to account for the larger share of ~72% of the air purifier market. The large market share of this segment is attributed to the availability of in-store guidance while buying air purifiers, consumer preference for brand stores, and the advantage of immediate product takeaways offered by offline stores.

However, the online segment is projected to register the higher CAGR during the forecast period. The segment’s growth is driven by the rapid growth of the e-commerce industry, the 24/7 availability of online stores, and the advantages of online stores, such as a larger variety of products, easy comparison between features and prices, and customer reviews across different retailers.

Based on end user, the air purifier market is segmented into industrial, residential, and commercial. In 2024, the commercial segment is expected to account for the largest share of ~55% of the air purifier market. The large market share of this segment is attributed to strategic developments from market players, the implementation of increasingly stringent government regulations for indoor air quality in commercial buildings, and increasing public awareness regarding health risks related to poor air quality. In July 2023, ISO-Aire (U.S.) launched two commercial-grade air purifier models for indoor air purification for spaces of all sizes, such as classrooms and salons.

However, the residential segment is projected to register the highest CAGR during the forecast period. The segment’s growth is driven by rising disposable incomes and living standards, consumers’ increasing focus on ensuring a healthy home environment, and the increasing use of portable air purifiers in the residential sector. In May 2023, LG Electronics Inc. (South Korea) launched LG PuriCare AeroFurniture, an air purifier with a 360° HEPA filter for residential use to bring fresh and clean air to users in Singapore.

Based on geography, the air purifier market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of ~43% of the air purifier market. Asia-Pacific’s large market share is attributed to the presence of key market players in the region, rapid industrialization & urbanization, increasing disposable income of the urban population, and technological advancements in HVAC systems. Air pollution is a severe problem in many APAC countries, with some cities having dangerously high levels of pollutants. Hence, government bodies in the region are implementing stricter regulations for air quality. Market players are also launching advanced air purifiers to meet the growing demand from consumers. For instance, in September 2022, LG Electronics Inc. (South Korea) launched AG16GBWC0, a new commercial air purifier in Australia, to improve and maintain air quality in commercial spaces such as educational institutions, office buildings, hotels, and shopping centers. Moreover, APAC is also projected to record the highest CAGR of ~10% during the forecast period.

Key Players

The key players operating in the air purifier market are Honeywell International Inc. (U.S.), Dyson (Singapore), Panasonic Corporation (Japan), IQAir (Switzerland), Unilever PLC (U.K.), Blueair (Sweden), Koninklijke Philips N.V. (Netherlands), Samsung Electronics Co. Ltd. (South Korea), LG Electronics Inc. (South Korea), Carrier Global Corporation (U.S.), Winix Inc. (South Korea), Whirlpool Corporation (U.S.), Sharp Corporation (Japan), Resideo Technologies Inc. (U.S.), and AllerAir Industries Inc. (Canada).

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Key Questions Answered in the Report:

What are the high-growth market segments in terms of product type, circulation, portability, distribution channel, and end user?
What is the historical market size for the global air purifier market?
What are the market forecasts and estimates for 2024–2031?
What are the major drivers, restraints, opportunities, challenges, and trends in the global air purifier market?
Who are the major players in the global air purifier market, and what are their market shares?
What is the competitive landscape like?
What are the recent developments in the global air purifier market?
What are the growth strategies adopted by major market players?
What are the key market trends, and which are the high-growth countries?
Who are the local emerging players in the global air purifier market, and how do they compete with the other players?

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