Water Purifier Market to be Worth $56.4 Billion by 2031

Water Purifier Market Size, Share, Forecast, & Trends Analysis by Technology (RO, UF, UV, Activated Carbon, Ozone, NF), Portability, Distribution Channel (Online, Offline), Industrial, Residential, Commercial, Public Sector) - Global Forecast to 2031

Meticulous Research^®—a leading global market research company, published a research report titled, ‘Water Purifier Market Size, Share, Forecast, & Trends Analysis by Technology (RO, UF, UV, Activated Carbon, Ozone, NF), Portability, Distribution Channel (Online, Offline), Industrial, Residential, Commercial, Public Sector) - Global Forecast to 2031’

According to this latest publication from Meticulous Research^®, the water purifier market is projected to reach $56.4 billion by 2031, at a CAGR of 7.3% from 2024 to 2031. The growth of this market can be attributed to several factors, including the growing awareness about water purification solutions and rising levels of water pollution. Additionally, the increasing demand for compact and portable systems water purification solutions and the shift towards eco-friendly and sustainable water purification technologies are expected to create market growth opportunities. However, affordable high-efficiency water purification solutions in third-world countries may restrain the growth of this market. Moreover, high maintenance costs are a major challenge for the players operating in this market.

Additionally, smart water purification solutions with advanced filtration technologies are a key trend in the water purifier market.

The global water purifier market is segmented by technology, portability, distribution channel, and end user. The study also evaluates end user industry competitors and analyzes the market at the region/country level.

Based on technology, the water purifier market is broadly segmented into reverse osmosis (RO), ultrafiltration (UF), ultraviolet (UV), activated carbon, ozone, nanofiltration (NF), and other technologies. In 2024, the reverse osmosis (RO)segment is expected to account for the largest share of above 45.0% of the water purifier market. The large market share of this segment can be attributed to the increasing awareness about waterborne diseases and environmental pollution, increasing use of RO water purifiers in residential settings for their ability to deliver clean drinking water, and growing demand for RO to remove a wide range of contaminants including dissolved salts, heavy metals, chemicals, and microorganisms.

However, the ultraviolet (UV) segment is projected to witness the highest growth rate during the forecast period of 2024–2031. This growth is driven by the increasing need for UV technology to address concerns about waterborne pathogens and microbial contamination, the growing need to meet regulatory standards for water disinfection with low operational costs and minimal maintenance, and the growing use of UV water purifiers for chemical-free disinfection.

Based on portability, the water purifier market is broadly segmented into portable and non-portable. In 2024, the non-portable segment is expected to account for the larger share of above 69.0% of the water purifier market. The large market share of this segment can be attributed to the increasing demand for advanced filtration technologies in non-portable systems, growing use of non-portable water purifiers for residential water treatment, commercial and industrial applications, and increasing use of non-portable water purifiers in municipal water treatment plants to ensure water quality and safety for public consumption.

However, the portable segment is projected to witness a higher growth rate during the forecast period of 2024–2031. This growth is driven by the growing popularity of outdoor activities such as camping, hiking, and backpacking, increasing demand for portable water purifiers for emergency preparedness kits and disaster relief supplies, and growing demand for sustainable alternatives to single-use plastic bottled water.

Based on distribution channel, the water purifier market is broadly segmented into online retail and offline retail. In 2024, the offline retail segment is expected to account for the larger share of above 64.0% of the water purifier market. The large market share of this segment can be attributed to its immediate availability compared to online retail, reliability of services and after-sales support, and growing demand for brick-and-mortar stores for more personalized customer services, including demonstrations of water purifier models.

However, the online retail segment is projected to witness a higher growth rate during the forecast period of 2024–2031. This growth is driven by its promotional discounts, deals, and exclusive offers on water purifiers, increasing e-commerce, and growing use of online retail for more convenience and accessibility to a wide range of water purifier brands, models, and specifications compared to physical stores.

Based on end user, the global water purifier market is broadly segmented into industrial, residential, commercial, and public sector. The commercial segment is further segmented into hospitals & healthcare facilities, educational institutes, corporate offices, hotels & restaurants, and cinema halls & theaters. The public sector segment is further segmented into transit stations, parks, stadiums & auditoriums, museums & public monuments, and other public sectors. In 2024, the residential segment is expected to account for the largest share of above 72.0% of the water purifier market. The large market share of this segment can be attributed to the rising disposable incomes and improving living standards in urban and rural, growing awareness about the importance of clean and safe drinking water for health and well-being, and increasing concerns about water contamination due to industrial pollutants, aging infrastructure, and environmental factors.

However, the commercial segment is projected to witness the highest growth rate during the forecast period of 2024–2031. This growth is driven by the increasing government regulatory compliance on water quality and safety for commercial establishments in industries including hospitality, food service, and healthcare to meet stringent hygiene standards and prevent healthcare-associated infections (HAIs).

Based on geography, the global water purifier market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of above 46.0% of the water purifier market, followed by Europe, North America, Latin America, and the Middle East & Africa. The region is also projected to register the highest growth rate of above 9.0% during the forecast period. Asia-Pacific's significant market share can be attributed to several key factors, including the increasing water consumption and pollution due to rapid urbanization and expanding population in the region, Growing health Awareness among consumers to mitigate the risk of waterborne diseases and improve overall well-being, increasing supportive government policies, and initiatives towards improving water quality and public health, increasing investments in water infrastructure projects to address water quality challenges, and growing technological advancements in water purification technologies including advanced filtration methods and smart purification systems.

Key Players:

The key players operating in the water purifier market are A. O. Smith Corporation (U.S.), Brita LP (U.S.), Honeywell International Inc. (Switzerland), Panasonic Corporation (Japan), LG Electronics (South Korea), Whirlpool Corporation (U.S.), Honeywell International Inc. (Switzerland), Midea Group (China), Eureka Forbes Limited (India), KENT RO SYSTEMS LTD (India), Amway Corp. (U.S.), Hindustan Unilever Limited (Pureit) (U.K.), Tata Chemicals Limited (Tata Swach) (India), Havells India Limited (India), Livpure Smart Homes Private Limited (India), V-Guard Industries Ltd. (India), Coway USA, INC. (U.S.), and Faber Group (Italy).

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Key questions answered in the report-

Which are the high-growth market segments based on technology, portability, distribution channel, end-user, and geography?
What was the historical market for the water purifier market?
What are the market forecasts and estimates for the period 2024–2031?
What are the major drivers, restraints, opportunities, and challenges in the water purifier market?
Who are the major players, and what shares do they hold in the water purifier market?
What is the competitive landscape like in the water purifier market?
What are the recent developments in the water purifier market?
What are the different strategies adopted by the major players in the water purifier market?
What are the key geographic trends, and which are the high-growth countries?
Who are the local emerging players in the global water purifier market, and how do they compete with the other players?

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