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Redding, California - June 6, 2024

Hair Dryer Market to be Worth $12.3 Billion by 2031

Hair Dryer Market Size, Share, Forecast, & Trends Analysis by Model (Foldable, Non-foldable), Type (Cordless, Corded), Technology (Ionic, Tourmaline, Ceramic, Infrared), Power (Low, High), Usage, Distribution Channel - Global Forecast to 2031


Meticulous Research®—a leading global market research company, published a research report titled, ‘Hair Dryer Market Size, Share, Forecast, & Trends Analysis by Model (Foldable, Non-foldable), Type (Cordless, Corded), Technology (Ionic, Tourmaline, Ceramic, Infrared), Power (Low, High), Usage, Distribution Channel - Global Forecast to 2031.

According to this latest publication from Meticulous Research®, in terms of value, the hair dryer market is projected to reach $12.3 billion by 2031, at a CAGR of 4.9% from 2024 to 2031, while in terms of volume, the market is projected to reach 324.9 million units by 2031, at a CAGR of 3.4% from 2024 to 2031.

The growth of the hair dryer market is primarily driven by the proliferation of professional hair salons, increasing awareness about beauty & personal care, and the growing demand for professional salon services. However, consumer awareness about heat damage to hair restrains the growth of this market.

Furthermore, the expansion of the e-commerce sector and the rising demand for personal care products in emerging economies are expected to create market growth opportunities. However, the availability of counterfeit hair dryers is a major challenge for the players operating in this market.

Additionally, the integration of smart features into hair dryers is a key trend in the hair dryer market.

The hair dryer market is segmented by model, type, technology, power, usage, and distribution channel. The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Based on model, the hair dryer market is broadly segmented into foldable and non-foldable hair dryers. In 2024, the non-foldable segment is expected to account for the larger share of over 58.0% of the hair dryer market. The large market share of this segment can be attributed to the increasing demand for non-foldable hair dryers for personal use and home hair styling and the high adoption of non-foldable hair dryers among hairstylists and salon professionals for their high performance, durability, and advanced styling capabilities.

However, the foldable segment is projected to record the higher growth rate during the forecast period 2024–2031. The growth of this segment is driven by the growing demand for compact hair dryers for travel and on-the-go styling and technological advancements in foldable hair dryer designs.

Based on type, the hair dryer market is broadly segmented into cordless and corded hair dryers. In 2024, the corded segment is expected to account for the larger share of over 80.0% of the hair dryer market. The large market share of this segment can be attributed to the benefits of corded hair dryers, such as reliability, durability, longer lifespans, consistent power, and robust performance without battery limitations.

However, the cordless segment is projected to record the higher growth rate during the forecast period 2024–2031. The growth of this segment is driven by the increasing popularity of wireless devices and gadgets, the growing demand for cordless hair dryers to reduce dependency on electrical outlets, and the benefits of cordless hair dryers, such as enhanced portability and convenience for travelers and on-the-go individuals.

Based on technology, the hair dryer market is broadly segmented into ionic, tourmaline, ceramic, infrared, and other technologies. In 2024, the ionic segment is expected to account for the largest share of over 43.0% of the hair dryer market. The large market share of this segment can be attributed to the technology’s ability to distribute heat evenly, seal hair cuticles, and improve shine and overall hair health, and the increase in demand for ionic hair dryers to reduce drying time, minimize heat damage, reduce frizz, and enhance smoothness.

However, the ceramic segment is projected to register the highest growth rate during the forecast period 2024–2031. The growth of this segment is driven by the technology’s ability to provide consistent temperature control, making it suitable for precise styling and professional use, and the growing demand for ceramic hair dryers to reduce hot spots and minimize heat damage to hair strands.

Based on power, the hair dryer market is broadly segmented into low-power hair dryers (800-1500W) and high-power hair dryers (above 1500W). In 2024, the high-power hair dryers segment is expected to account for the larger share of over 56.0% of the hair dryer market. The large market share of this segment can be attributed to the growing use of high-power hair dryers due to their ability to offer shorter drying times, their suitability for drying thick, curly, or coarse hair types that require more heat and airflow, and the growing demand for high-power hair dryers for applications including straightening, volumizing, and precision styling among consumers and hair professionals. The segment is also projected to record the higher growth rate during the forecast period 2024–2031.

Based on usage, the hair dryer market is broadly segmented into personal and professional usage. In 2024, the personal segment is expected to account for the larger share of over 64.0% of the hair dryer market. The large market share of this segment can be attributed to the growing use of budget-friendly and compact hair dryers designed with user-friendly features such as multiple heat settings and lightweight construction for easy handling and the increasing adoption of personal hair dryers for daily use at home as per individuals’ preferences and schedules.

However, the professional segment is projected to record the higher growth rate during the forecast period 2024–2031. the growth of this segment is driven by the high demand for professional-grade tools in hair salons and the increasing demand for professional-grade hair dryers due to their superior performance & durability, high-power & efficient airflow, and customizable heat & speed settings.

Based on distribution channel, the hair dryer market is broadly segmented into retail stores and online platforms. In 2024, the retail stores segment is expected to account for the larger share of over 71.0% of the hair dryer market. The large market share of this segment can be attributed to the growing consumer demand for enhanced in-store experiences with personalized recommendations and customer service, the increasing need to eliminate shipping and waiting time, and the growing preference for retail stores for their traditional shopping experiences and instant gratification.

However, the online platforms segment is projected to register the higher growth rate during the forecast period 2024–2031. The growth of this segment is driven by the benefits of online platforms, such as 24*7 access to product catalogs and purchasing options that allow consumers to compare prices, read reviews, and make informed decisions, and hair dryer manufacturers’ growing use of online platforms to reach a global audience.

Based on geography, the hair dryer market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 34.0% of the hair dryer market, followed by Asia-Pacific, Europe, Latin America, and the Middle East & Africa. North America's significant market share can be attributed to technological advancements and innovations in hair dryer features and functionalities, the growing demand for premium hair dryers due to beauty trends and influential fashion endorsements by celebrities and increasing consumer awareness about hair health and styling.

However, Asia-Pacific is slated to register the highest growth rate of over 6.0% during the forecast period. The growth of this regional market is driven by the increasing popularity of online shopping platforms and the expansion of the e-commerce sector, the increasing demand for hair care products, including hair dryers, due to the growing emphasis on personal care and grooming, and the large consumer base for hair dryer manufacturers in the region.

Key Players:

The key players operating in the hair dryer market are Conair LLC (U.S.), Panasonic Holdings Corporation (Japan), Koninklijke Philips N.V. (Netherlands), Dyson (Singapore), TESCOM Co., Ltd. (Japan), Spectrum Brands, Inc. (U.S.), Revlon (U.S.), Jemella Limited (U.K.), Havells India Ltd. (India), T3 Micro Inc. (U.S.), Andis Company (U.S.), Elchim S.P.A. (Italy), Braun GmbH (Germany), CONFU (China), Syska Led Lights Pvt Ltd (India), FLYCO (China), NOVA (India), and Beurer GmbH (Germany).

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Key Questions Answered in the Report:

  • Which are the high-growth market segments based on model, type, technology, power, usage, distribution channel, and geography?
  • What was the historical market size for hair dryers globally?
  • What are the market forecasts and estimates for the period 2024–2031?
  • What are the major drivers, restraints, opportunities, and challenges in the hair dryer market?
  • Who are the major players, and what shares do they hold in the hair dryer market?
  • What is the competitive landscape like in the hair dryer market?
  • What are the recent developments in the hair dryer market?
  • What are the growth strategies adopted by major players in the hair dryer market?
  • What are the key geographic trends, and which are the high-growth countries?
  • Who are the local emerging players in the hair dryer market, and how do they compete with the other players?

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Hair Dryer Market - Global Opportunity Analysis and Industry Forecast (2024-2031)
Report ID: MRSE - 1041222 Pages: 210 Formats*:PDF Category: Semiconductor and Electronics
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