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Air Purifier Market Size, Share, Forecast, & Trends Analysis by Product Type (HEPA, Activated Carbon, Ionic, Hybrid), Circulation (Forced, Natural), Portability, Distribution Channel, End User (Industrial, Residential, Commercial), and Geography - Global Forecast to 2031
Report ID: MRSE - 1041158 Pages: 250 May-2024 Formats*: PDF Category: Semiconductor and Electronics Delivery: 24 to 72 Hours Download Free Sample ReportThe Air Purifier Market is expected to reach $28.8 billion by 2031, at a CAGR of 8.9% from 2024 to 2031. The growth of this market is driven by increasing urbanization & indoor air pollution levels, the rising demand for energy-efficient air purifiers, increasing public awareness regarding the health risks related to poor air quality, and government initiatives to improve air quality. Moreover, the rising adoption of air conditioners with inverter & air purification technologies and technological advancements in consumer electronics are expected to generate growth opportunities for the players operating in this market.
Rapid urbanization has led to increased air pollution levels. Air pollution has been progressively recognized as a serious problem for cities, with hazardous effects on public health and well-being. Cities are hubs for transportation and industry, with high emissions of pollutants like nitrogen oxide, particulate matter (PM2.5), and Volatile Organic Compounds (VOCs). These pollutants are present in outdoor environments but also infiltrate buildings through windows, ventilation systems, and cracks.
As urbanization continues, addressing indoor air pollution has become even more critical. Hence, market players are constantly innovating and launching air purifiers to tackle this issue. For instance, in May 2021, Daikin Industries Ltd. (Japan) launched two new series of air purifiers for the Middle East & Africa region to enhance Indoor Air Quality (IAQ) and comfort levels for residential, commercial, and industrial customers. Such developments are supporting the growth of the air purifier market.
Government bodies around the world are recognizing the growing problem of air pollution and its impacts on public health. Therefore, government bodies are establishing and enforcing increasingly stringent air quality standards and encouraging manufacturers to develop air purifiers that comply with the regulations. These standards set benchmarks for permissible levels of pollutants, driving the demand for air purifiers that meet or exceed regulatory requirements.
Some of the government initiatives aimed at improving air quality are as follows:
Such government initiatives support the growth of the air purifier market.
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A smart air purifier is a regular air purifier with added features that allow for greater control, automation, and connectivity. Smart purifiers automatically adjust fan speed and filtration modes based on sensor readings, optimizing cleaning performance and energy efficiency. These features provide convenience, enhance the user experience, and potentially offer some health benefits. Thus, smart air purifiers have helped create healthier and more comfortable home environments.
Some of the recent developments in this space are as follows:
The development of such products to meet the increasing demand for smart air purifiers is supporting the growth of this market.
There has been an increase in the adoption of air conditioners with inverter & air purification technologies. Inverter technology allows air conditioners to adjust compressor speed to precisely match cooling needs, while built-in air purifiers help them remove pollutants such as dust, pollen, smoke, and even some bacteria and viruses. These technologies help create a cleaner and healthier breathing environment, especially beneficial for allergy and asthma sufferers.
Some of the recent developments in this space are as follows:
Thus, the rising adoption of air conditioners with inverter & air purification technologies is expected to provide lucrative opportunities for market growth in the coming years.
Technological advancements are making electronic products smaller and smarter. AI, ML, sensors, and IoT are being integrated into electronic devices to make them smarter and more user-friendly and enhance consumer experience. AI-enabled air purifiers can automatically clean the air and warm it up or cool it down to increase consumer comfort.
Companies are focused on offering AI and IoT-enabled air purifiers to enhance consumer experience and comfort. For instance, in March 2024, Samsung Electronics Co. Ltd. (South Korea) launched its Bespoke Cube Air Infinite Line of premium air purifiers with AI functionality, capable of faster purification and air circulation and eliminating polluted air in 360 degrees on all four sides of a room. Also, in April 2023, Xiaomi (China) expanded its Internet of Things (IoT) products ecosystem with the launch of the Smart TV X Pro series, Smart Air Purifier 4 series, Robot Vacuum, and Grooming Kit. The Smart Air Purifier 4 series with 360-degree filtration and HEPA Filter offers real-time air quality monitoring for purification. Such developments are generating market growth opportunities.
Based on product type, the air purifier market is segmented into HEPA purifiers, activated carbon air purifiers, ionic air purifiers, UV air purifiers, hybrid air purifiers, and other air purifier types. In 2024, the HEPA purifiers segment is expected to account for the largest share of ~48% of the air purifier market. The large market share of this segment is attributed to the growing air pollution, especially in urban areas, increasing awareness regarding health risks associated with poor air quality, government regulations for air quality, and the growing focus on energy-efficient appliances. In August 2023, Dyson (Singapore) launched Purifier Big+Quiet with HEPA-H13 grade particle filter for rooms as large as 1,000 sq. ft.
However, the hybrid air purifiers segment is projected to register the highest CAGR during the forecast period. The segment’s growth is driven by the increase in airborne disease prevalence, the effectiveness of UV light against specific viruses, and the increasing use of UV and HEPA air purifiers in hospitals and healthcare facilities. In August 2021, Signify Holding (Netherlands) launched its EcoLink Air Purifier with UV-C technology and HEPA filter, which can purify and disinfect air at the same time, in India.
Based on circulation, the air purifier market is segmented into forced circulation and natural circulation. In 2024, the forced circulation segment is expected to account for the larger share of the air purifier market. The large market share of this segment is attributed to the popularity of regular air purifiers such as HEPA purifiers and the increasing use of forced circulation purifiers in the industrial sector. Moreover, this segment is also projected to register the higher CAGR during the forecast period.
Based on portability, the air purifier market is segmented into standalone/portable and in-duct/fixed. In 2024, the in-duct/fixed segment is expected to account for the larger share of ~57% of the air purifier market. The large market share of this segment is attributed to the technological advancements in HVAC systems and increasing investments by commercial users in improving air quality in working spaces.
However, the standalone/portable segment is projected to register the higher CAGR during the forecast period. The segment’s growth is driven by the increasing sales of portable air purification units in the residential sector due to their versatility, ability for targeted air cleaning, and increasing disposable incomes, allowing consumers to invest in air purification products.
Based on distribution channel, the air purifier market is segmented into online and offline. In 2024, the offline segment is expected to account for the larger share of ~72% of the air purifier market. The large market share of this segment is attributed to the availability of in-store guidance while buying air purifiers, consumer preference for brand stores, and the advantage of immediate product takeaways offered by offline stores.
However, the online segment is projected to register the higher CAGR during the forecast period. The segment’s growth is driven by the rapid growth of the e-commerce industry, the 24/7 availability of online stores, and the advantages of online stores, such as a larger variety of products, easy comparison between features and prices, and customer reviews across different retailers.
Based on end user, the air purifier market is segmented into industrial, residential, and commercial. In 2024, the commercial segment is expected to account for the largest share of ~55% of the air purifier market. The large market share of this segment is attributed to strategic developments from market players, the implementation of increasingly stringent government regulations for indoor air quality in commercial buildings, and increasing public awareness regarding health risks related to poor air quality. In July 2023, ISO-Aire (U.S.) launched two commercial-grade air purifier models for indoor air purification for spaces of all sizes, such as classrooms and salons.
However, the residential segment is projected to register the highest CAGR during the forecast period. The segment’s growth is driven by rising disposable incomes and living standards, consumers’ increasing focus on ensuring a healthy home environment, and the increasing use of portable air purifiers in the residential sector. In May 2023, LG Electronics Inc. (South Korea) launched LG PuriCare AeroFurniture, an air purifier with a 360° HEPA filter for residential use to bring fresh and clean air to users in Singapore.
In 2024, Asia-Pacific is expected to account for the largest share of ~43% of the air purifier market. Asia-Pacific’s large market share is attributed to the presence of key market players in the region, rapid industrialization & urbanization, increasing disposable income of the urban population, and technological advancements in HVAC systems. Air pollution is a severe problem in many APAC countries, with some cities having dangerously high levels of pollutants. Hence, government bodies in the region are implementing stricter regulations for air quality. Market players are also launching advanced air purifiers to meet the growing demand from consumers. For instance, in September 2022, LG Electronics Inc. (South Korea) launched AG16GBWC0, a new commercial air purifier in Australia, to improve and maintain air quality in commercial spaces such as educational institutions, office buildings, hotels, and shopping centers. Moreover, APAC is also projected to record the highest CAGR of ~10% during the forecast period.
The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last 3–4 years. Some of the key players operating in the Air Purifier market are Honeywell International Inc. (U.S.), Dyson (Singapore), Panasonic Corporation (Japan), IQAir (Switzerland), Unilever PLC (U.K.), Blueair (Sweden), Koninklijke Philips N.V. (Netherlands), Samsung Electronics Co. Ltd. (South Korea), LG Electronics Inc. (South Korea), Carrier Global Corporation (U.S.), Winix Inc. (South Korea), Whirlpool Corporation (U.S.), Sharp Corporation (Japan), Resideo Technologies Inc. (U.S.), and AllerAir Industries Inc. (Canada).
In January 2024, Coway Mega (South Korea) launched the Airmega 100 air purifier for smaller spaces in the U.S. The product filters harmful pollutants and purifies indoor air, enabling healthier living.
In October 2023, Dyson (Singapore) launched the Dyson Purifier Cool Gen 1 with filtration and airflow technology in India to ensure air purification and maintain optimal air quality in all living spaces.
Particulars |
Details |
Number of Pages |
250 |
Format |
|
Forecast Period |
2024–2031 |
Base Year |
2023 |
CAGR (Value) |
8.9% |
Market Size (Value) |
USD 28.8 Billion by 2031 |
Segments Covered |
By Product Type
By Circulation
By Portability
By Distribution Channel
By End User
|
Countries Covered |
North America (U.S., Canada), Europe (Germany, U.K., France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, China, India, South Korea, Australia & New Zealand, Singapore, Rest of Asia-Pacific), Latin America (Mexico, Brazil, Rest of Latin America), and the Middle East & Africa (UAE, Israel, Rest of Middle East & Africa) |
Key Companies Profiled |
Honeywell International Inc. (U.S.), Dyson (Singapore), Panasonic Corporation (Japan), IQAir (Switzerland), Unilever PLC (U.K.), Blueair (Sweden), Koninklijke Philips N.V. (Netherlands), Samsung Electronics Co. Ltd. (South Korea), LG Electronics Inc. (South Korea), Carrier Global Corporation (U.S.), Winix Inc. (South Korea), Whirlpool Corporation (U.S.), Sharp Corporation (Japan), Resideo Technologies Inc. (U.S.), and AllerAir Industries Inc. (Canada) |
The Air Purifier Market consists of devices that remove contaminants like dust, allergens, and pollutants from the air to improve indoor air quality in residential, commercial, and industrial spaces, supporting healthier environments.
The Air Purifier Market size was valued at $14.6 Billion in 2023, driven by rising urbanization and growing concerns over indoor air pollution. The market is expected to continue expanding as consumer awareness and demand for clean air grow.
The Air Purifier Market is forecasted to grow at a CAGR of 8.9% from 2024 to 2031, reaching $28.8 billion by 2031. Key drivers include increasing air pollution, health concerns, and advancements in smart air purification technologies.
Companies in the Air Purifier Market include major players like Honeywell, Dyson, Panasonic, IQAir, Unilever, Blueair, Philips, Samsung, LG Electronics, Carrier Global, Winix, Whirlpool, Sharp, Resideo, and AllerAir.
By 2031, the Air Purifier Market size is projected to reach $28.8 Billion, driven by rising urbanization, government initiatives on air quality, and growing consumer demand for energy-efficient and technologically advanced air purification solutions.
A key trend in the Air Purifier Market is the increasing demand for smart air purifiers integrated with AI and IoT, enabling automated air quality control, energy efficiency, and real-time monitoring for healthier indoor environments.
The drivers of the Air Purifier Market include rising urbanization, increasing indoor air pollution, growing health concerns, government regulations on air quality, and the demand for energy-efficient and smart air purifiers with advanced filtration technologies.
The Air Purifier Market segments by product type (HEPA, activated carbon, UV, ionic, and hybrid purifiers), circulation type (forced and natural), distribution channel (online and offline), and end-user (residential, commercial, industrial).
The global outlook for the Air Purifier Market is positive, with Asia-Pacific leading in market share due to rapid urbanization and increasing pollution levels. Government initiatives and advancements in air purification technologies will further drive growth.
The Air Purifier Market is expected to witness steady growth, reaching $28.8 Billion by 2031. Key factors contributing to this growth include increasing awareness of air pollution’s health impacts and technological innovations in air purification.
The Air Purifier Market is projected to grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031, driven by rising demand for clean indoor air, technological advancements, and growing awareness of health risks linked to air pollution.
Asia-Pacific holds the highest market share in the Air Purifier Market, attributed to rapid urbanization, high pollution levels, and government regulations aimed at improving air quality across the region, particularly in major urban centers.
Published Date: Sep-2024
Published Date: Jul-2024
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Published Date: Jul-2024
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