Water Purifier Market Size & Forecast

The Water Purifier Market is expected to reach $56.4 billion by 2031, at a CAGR of 7.3% from 2024 to 2031. The growth of this market can be attributed to several factors, including the growing awareness about water purification solutions and rising levels of water pollution. Additionally, the increasing demand for compact and portable systems water purification solutions and the shift towards eco-friendly and sustainable water purification technologies are expected to create market growth opportunities. However, affordable high-efficiency water purification solutions in third-world countries may restrain the growth of this market. Moreover, high maintenance costs are a major challenge for the players operating in this market.

Additionally, smart water purification solutions with advanced filtration technologies are a key trend in the water purifier market.

Water Purifier Market Growth Drivers

Growing Awareness about Water Purification Solutions

Contaminated water can lead to waterborne diseases and health issues; thus, water purification solutions are essential for human health and hygiene. Some common waterborne diseases include cholera, rotavirus and norovirus, typhoid fever, E. coli infection, parasitic infections, viral infections, and protozoal infections. Long exposure to contaminated water may also contribute to long-term health issues, including impaired growth and development in children, reproductive problems, and increased risk of certain cancers. Hence, water purification solutions are used to remove such impurities, contaminants, and pathogens from water, making it clean and suitable for drinking and other purposes. Rising concerns about water quality and health, stringent government regulations on water safety, and increasing media and educational campaigns regarding waterborne diseases and health issues are supporting the growing awareness about these purification solutions among consumers and stakeholders. Also, advancements in technology have made water purification systems more accessible, efficient, and affordable. All such factors are driving the market growth during the forecast period.

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Water Purifier Market Trends

Smart Water Purification Solutions with Advanced Filtration Technologies

Smart water purification solutions with advanced filtration technologies are equipped with sensors and IoT capabilities to monitor water quality parameters in real time and optimize filtration processes accordingly. It also consists of intelligent monitoring systems to provide efficient and automated water treatment. Smart water purification systems can adjust filtration settings based on water quality data and alert users about filter replacement or maintenance needs with smartphone apps or cloud-based platforms. It utilizes various types of filtration technologies, including reverse osmosis (RO), ultrafiltration (UF), and UV disinfection, to improve water quality, reduce energy consumption, and enhance user convenience.

Companies operating in the market are focusing on incorporating multiple filtration stages, advanced filtration technologies, smart features, and monitoring functionalities to offer efficient, reliable, and sustainable water purification capabilities. In July 2023, Hindustan Unilever Limited (HUL) (U.K.) launched the new Pureit Revito Series of water purifiers, powered by DURAViva™ filtration technology to remove heavy metals while providing maximum purified water up to 8000L. All such factors are further supporting the market growth in the coming years.

Water Purifier Market Opportunity

Increasing Demand for Compact and Portable Systems Water Purification Solutions

Compact and portable water purification systems refer to small, lightweight devices designed for easy transportation. It allows users to access clean drinking water on the go or in locations without reliable infrastructure, thereby offering flexibility and convenience compared to non-portable systems. It is mostly used in various settings including outdoor activities, travel, emergencies, disaster relief, military operations, and everyday use in households with limited space. Growing participation in outdoor recreation activities and increasing travel & tourism sector are supporting the demand for compact and portable systems water purification solutions. Major players in the market are focusing on offering safe drinking water in remote or off-grid areas to reduce reliance on bottled water and ensure preparedness for emergencies with the help of portable water purification systems. All these factors are creating growth opportunities for the water purifiers market during the forecast period.

Water Purifier Market Analysis: Key Findings

By Technology: In 2024, the Reverse Osmosis (RO) Segment to Dominate the Water Purifier Market

Based on technology, the global water purifier market is broadly segmented into reverse osmosis (RO), ultrafiltration (UF), ultraviolet (UV), activated carbon, ozone, nanofiltration (NF), and other technologies. In 2024, the reverse osmosis (RO) segment is expected to account for the largest share of above 45.0% of the water purifier market. The large market share of this segment can be attributed to the increasing awareness about waterborne diseases and environmental pollution, increasing use of RO water purifiers in residential settings for their ability to deliver clean drinking water, and growing demand for RO to remove a wide range of contaminants including dissolved salts, heavy metals, chemicals, and microorganisms.

However, the ultraviolet (UV) segment is projected to witness the highest growth rate during the forecast period of 2024–2031. This growth is driven by the increasing need for UV technology to address concerns about waterborne pathogens and microbial contamination, the growing need to meet regulatory standards for water disinfection with low operational costs and minimal maintenance, and the growing use of UV water purifiers for chemical-free disinfection.

By Portability: In 2024, the Non-portable Segment to Dominate the Water Purifier Market

Based on portability, the global water purifier market is broadly segmented into portable and non-portable. In 2024, the non-portable segment is expected to account for the larger share of above 69.0% of the water purifier market. The large market share of this segment can be attributed to the increasing demand for advanced filtration technologies in non-portable systems, the growing use of non-portable water purifiers for residential water treatment, commercial and industrial applications, and increasing use of non-portable water purifiers in municipal water treatment plants to ensure water quality and safety for public consumption.

However, the portable segment is projected to witness a higher growth rate during the forecast period of 2024–2031. This growth is driven by the growing popularity of outdoor activities such as camping, hiking, and backpacking, increasing demand for portable water purifiers for emergency preparedness kits and disaster relief supplies, and the growing demand for sustainable alternatives to single-use plastic bottled water.

By Distribution Channel: In 2024, the Offline Retail Segment to Dominate the Water Purifier Market

Based on distribution channel, the global water purifier market is broadly segmented into online retail and offline retail. In 2024, the offline retail segment is expected to account for the larger share of above 64.0% of the water purifier market. The large market share of this segment can be attributed to its immediate availability compared to online retails, reliability of services, and after-sales support, and growing demand for brick-and-mortar stores for more personalized customer services including demonstrations of water purifier models.

However, the online retail segment is projected to witness a higher growth rate during the forecast period of 2024–2031. This growth is driven by its promotional discounts, deals, and exclusive offers on water purifiers, increasing e-commerce, and growing use of online retail for more convenience and accessibility to a wide range of water purifier brands, models, and specifications compared to physical stores.

By End User: In 2024, The Residential Segment to Witness Highest Demand During the Forecast Period

Based on end user, the global water purifier market is broadly segmented into industrial, residential, commercial, and public sector. The commercial segment is further segmented into hospitals & healthcare facilities, educational institutes, corporate offices, hotels & restaurants, and cinema halls & theaters. The public sector segment is further segmented into transit stations, parks, stadiums & auditoriums, museums & public monuments, and other public sectors. In 2024, the residential segment is expected to account for the largest share of above 72.0% of the water purifier market. The large market share of this segment can be attributed to the rising disposable incomes and improving living standards in urban and rural, growing awareness about the importance of clean and safe drinking water for health and well-being, and increasing concerns about water contamination due to industrial pollutants, aging infrastructure, and environmental factors.

However, the commercial segment is projected to witness the highest growth rate during the forecast period of 2024–2031. This growth is driven by the increasing government regulatory compliance on water quality and safety for commercial establishments in industries including hospitality, food service, and healthcare to meet stringent hygiene standards and prevent healthcare-associated infections (HAIs).

Geographical Analysis

In 2024, Asia-Pacific to Dominate the Water Purifier Market

Based on geography, the global water purifier market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of above 46.0% of the water purifier market, followed by Europe, North America, Latin America, and the Middle East & Africa. Asia-Pacific's significant market share can be attributed to several key factors, including the increasing water consumption and pollution due to rapid urbanization and expanding population in the region, the growing health awareness among consumers to mitigate the risk of waterborne diseases and improve overall well-being, increasing supportive government policies, and initiatives towards improving water quality and public health. Increasing investments in water infrastructure projects to address water quality challenges, and growing technological advancements in water purification technologies including advanced filtration methods and smart purification systems also contribute to the region’s large share. The region is also projected to register the highest growth rate of above 9.0% during the forecast period.

Water Purifier Market: Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last 3–4 years. Some of the key players operating in the water purifier market are A. O. Smith Corporation (U.S.), Brita LP (U.S.), Honeywell International Inc. (Switzerland), Panasonic Corporation (Japan), LG Electronics (South Korea), Whirlpool Corporation (U.S.), Honeywell International Inc. (Switzerland), Midea Group (China), Eureka Forbes Limited (India), KENT RO SYSTEMS LTD (India), Amway Corp. (U.S.), Hindustan Unilever Limited (Pureit) (U.K.), Tata Chemicals Limited (Tata Swach) (India), Havells India Limited (India), Livpure Smart Homes Private Limited (India), V-Guard Industries Ltd. (India), Coway USA, INC. (U.S.), and Faber Group (Italy).

Water Purifier Industry Overview: Latest Developments from Key Industry Players

• In March 2024,  Livpure Smart Homes Private Limited (India) launched two variants of water purifiers called “Allura and Allura Premia” for households with an embedded service of 30 months. The purifiers feature up to 10 stages of water purification, including RO, UV, copper, and mineral filters.

• In October 2023, Urbanclap Technologies India Private Limited (India) launched smart RO water purifiers under the sub-brand Native called “Native M1 and M2 models” powered with superior filters and ‘rapid reverse rinse’ technology. Native by Urban Company is India’s first range of water purifiers that need no servicing for two years and are capable of giving an output of 12000 liters of pure water without needing their filters changed.

• In August 2023, LG Electronics (South Korea) launched its latest LG PuriCare Self-Service Tankless Water Purifier, which delivers purified water directly from the source through its advanced 4-Stage All Puri Filter System, which removes nine types of heavy metal, 99.99% of norovirus, and other harmful contaminants.

Water Purifier Market Research Summary:

Key questions answered in the water purifier market report: