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Use of Gamification in Sales & Marketing for Improving Customer Engagement and Retention is Boosting the Growth of the Gamification Market

   June 7, 2023

Organizations are increasingly adopting gamification platforms for marketing purposes to drive sales growth for various products or services by engaging customers and offering them rewards and incentives. Gamification marketing is an advanced marketing technique that incorporates game design elements to attract and retain customers. Through gamified marketing strategies, consumers are motivated to take specific actions involving competition or reward elements.

Businesses across various industries are widely embracing gamification marketing strategies to creatively convey their message to existing and potential customers. For instance, Nissan Motor Co., Ltd. (Japan) released the Leaf electric car with a video game tracker on its 7-inch LCD screen. The campaign introduces the Platinum Leaf Cup, which is awarded to the winner based on their performance. Additionally, drivers can earn medals, ranging from bronze to gold, depending on their achievements.

AR/VR Technology is Making Way to Enhance User Experience in Gamification.

The COVID-19 pandemic has accelerated the adoption of online education, prompting educational institutions to embrace digital learning platforms. Students are increasingly drawn to game-based learning techniques implemented by various institutes, which enhance learning experiences. Augmented reality (AR) and virtual reality (VR) have seen significant growth, particularly in gamification applications, due to social distancing restrictions. AR/VR technologies are being widely used in education, healthcare, and marketing to engage users and improve understanding. VR training in gamification platforms is highly effective, offering immersive experiences that enhance user engagement and comprehension.

The integration of AR/VR technologies holds significant promise for the future of education, enabling immersive teaching experiences such as virtual school trips and historical event simulations through gamification platforms. By incorporating AR/VR into gamification, teachers can enhance student engagement and retention, providing a clearer understanding of the subject matter.

The healthcare sector is a prime example of AR/VR's growing impact on gamification platforms. VR simulations allow surgeons to plan surgeries in advance, anticipate potential risks, and make informed decisions. Additionally, the use of AR in gamification platforms facilitates telehealth services, enabling healthcare professionals to deliver remote care and guidance.

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