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Rising Demand for Windows in The Renovation Industry

   December 26, 2022

Windows allow natural ventilation, light, and operational comfort into a custom home or any constructed building. The growing need to renovate existing and aging infrastructures is expected to drive the demand for windows for replacement applications. The remodeling of offices, buildings, apartments, hotels, hospitals, schools and other commercial and institutional facilities has increased renovation operations, driving the demand for windows. Remodeling activities have significantly increased since 2017, with a growing focus on sustainability, aesthetics, and energy efficiency. With their improved aesthetics, performance, style, functionality, materials, warranty, and durability, windows add significant value to renovation projects. Additionally, environmental & security considerations such as vandal resistance, blast-hazard mitigation, and hurricane-impact protection also contribute to the increasing number of renovation projects, driving the demand for windows.

Due to the growing demand for windows, key players are explicitly designing and developing innovative windows and doors solutions. Several companies are restructuring and revisiting their existing strategies along with developing their product portfolios to expand their market shares. For instance:

  • In January 2022, Pella Corporation (U.S.) launched its Hidden Screen for vinyl windows to provide homeowners with a crystal-clear view and improved curb appeal. In December 2020, the company launched its Easy-Slide Operator, a hardware solution that offers a new way to open and close casement and awning windows. With this, homeowners can easily slide the operator up to open and close casement and awning windows.
  • In January 2022, Marvin Lumber and Cedar Co (U.S.) expanded its operations in Fargo, U.S., by opening two new manufacturing facilities to support the growth of the company’s window and door portfolio.
  • In October 2022, Andersen Corporation (U.S.) expanded its E-Series product line with a new white oak species option to provide natural wood windows.
  • In April 2022, JELD-WEN Holding, Inc. (U.S.) launched its line of Auraline composite windows and patio doors in the home building products market.

The average expenditure on window replacement projects has increased substantially over the last two decades, and the value of construction activity specific to residential fenestration continues to increase year-over-year. All these factors have encouraged key market players to innovate their products to offer better safety and control over solar heat gain while allowing for optimal natural illumination. Thus, initiatives by major players and the increasing demand for windows in the renovation industry are creating growth opportunities for the players operating in the windows market

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