Probiotics Market (2024-2031)
The Probiotics Market was valued at $59.99 billion in 2023. This market is expected to reach $100.1 billion by 2031, from an estimated $63.62 billion in 2024, at a CAGR of 6.7% during the forecast period 2024-2031. Probiotics Market Size & Forecast The growth of the probiotics market is driven by the
- Published
- May 2024
- Pages
- 325
- Format
- PDF + Excel
- Report ID
- MRFB - 104417
- Base year
- 2023
- 2023 · BASELINE
- $59.99B
- 2031
- $100.1B
- CAGR 2024–2031
- 6.7%
2023 baseline · 2024–2031 forecast at 6.7% CAGR · hover a bar for the value
Key highlights
By Strain: In 2024, the Bacteria Strain Segment to Dominate the Probiotics Market
By Product Type: In 2024, the Functional Food & Beverages Segment to Dominate the Probiotics Market
By Form: In 2024, the Liquid Probiotics Segment to Dominate the Probiotics Market
By Sales Channel: In 2024, the Offline Sales Segment to Dominate the Probiotics Market
By End User: In 2024, the Human Probiotics Segment to Dominate the Probiotics Market
Report summary
| Particulars | Details |
|---|---|
| Number of Pages | 325 |
| Format | |
| Forecast Period | 2024–2031 |
| Base Year | 2023 |
| CAGR (Value) | 6.7% |
| Market Size (Value) | USD 100.10 Billion by 2031 |
| Segments Covered | By Strain · Bacteria · Multi Bacterial Strain Products · Lactobacillus · Bifidobacterium · Streptococcus Thermophilus · Bacillus · Other Bacterial Strain Products · Yeast · By Product Type · Functional Food & Beverages · Dairy Products · Yogurt · Cheese · Kefir · Probiotic Milk · Other Dairy-Based Products · Non-dairy Products · Non-dairy Yogurt · Non-dairy Kefir · Fruit & Vegetable Juices · Baked Food · Other Non-dairy Products · Medical & Dietary Supplements · Nutritional Supplements · Specialty Nutrients · Infant Formula · Animal Feed · By Form · Liquid Probiotics · Dry Probiotics · Capsules & Tablets · Powder · Semi-solid & Gels · Stick Packs · By Sales Channel · Offline Sales · Super Markets · Pharmacies · Health Food Stores · Online Sales · By End User · Humans · Adults (18-65 Years) · Seniors (Above 65 Years) · Children & Adolescents (<18 Years) · Animals · Poultry · Swine · Ruminants · Aquaculture · Pets · Other Animals |
| Countries Covered | North America (U.S., Canada), Asia-Pacific (China, Japan, South Korea, Australia, India, and Rest of Asia-Pacific), Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe), Latin America (Brazil, Mexico, and Rest of Latin America), and the Middle East & Africa. |
| Key Companies | Probi AB (Sweden), BioGaia AB (Sweden), Nestlé S.A. (Switzerland), Novonesis Group (Denmark), Danone S.A. (France), Yakult Honsha Co., Ltd. (Japan), Lallemand Inc. (Canada), Lifeway Foods Inc. (U.S.), International Flavors & Fragrances Inc. (U.S.), Kerry Group plc (Ireland), Archer-Daniels-Midland Co. (U.S.), KeVita, Inc. (a part of PepsiCo Inc.) (U.S.), Infinant Health Inc. (U.S.), Cell Biotech Co., Ltd. (Korea), and Probiotical S.p.A. (Italy). |
Report overview
Segments covered: strain, animal feed), form, sales channel, end user. Regions: North America, Asia-Pacific, Europe, Latin America.
The growth of the probiotics market is driven by the rising consumer awareness about the health benefits of probiotic-infused foods, the increasing use of probiotics as an alternative to antibiotics, and ongoing research advancements in probiotics. However, stringent regulatory frameworks pertaining to probiotics may restrain market growth. Furthermore, the utilization of probiotics in infant nutrition is expected to create market growth opportunities. Additionally, the rise of e-commerce is a prominent trend in this market.
Report infographic
Market dynamics
4 factors across 3 forcesOngoing Research Advancements in Probiotics
As emerging technologies enable better analysis of the human microbiome, research into gut flora and probiotics is rising significantly. In recent years, there has been a significant increase in research on probiotics, with a growing number of studies exploring the role of probiotics in maintaining human health and treating various diseases. Research findings also show the potential health benefits of probiotics for certain metabolic syndromes and mental disorders. These results have led to an increase in the development of probiotics for new indications.
Beyond traditional uses, such as in yogurt, new areas like application in vaginal and urinary tract disorders are gaining traction, driven by the rising preference for antibiotic-free treatments. Lactobacillus bacterial strains play a crucial role in enhancing vaginal health. As scientific research expands into probiotics' applications for various health issues, including vaginal & urinary tract disorders, the demand for probiotics is anticipated to increase in the coming years.
Increasing Use of Probiotics as an Alternative to Antibiotics
Amid growing concerns about antibiotic resistance and the need for sustainable healthcare approaches, the use of probiotics as an alternative to antibiotics has gained popularity in recent years. Probiotics, comprising live bacteria and yeasts, offer various health benefits by restoring and balancing beneficial bacteria in the digestive system.
Probiotics are considered a safe and efficient antibiotic alternative and have garnered attention, particularly with the ban on the use of antibiotics to promote livestock growth in Europe and the U.S., leading to heightened demand for natural growth promoters. Initiatives like the Farm Animal Investment Risk and Return Initiative (FAIRR) aim to safeguard public health while fostering long-term value by advocating for reduced antibiotic use in global food supply chains. This involves establishing antibiotic policies to phase out routine prophylactic use, setting clear targets and timelines for implementation, and enhancing transparency through reporting and data verification.
Furthermore, probiotics are increasingly integrated into compound animal feed for cattle and poultry, aiming to enhance animal performance and overall health. Studies indicate that weekly use of Bifidobacterium and Lactobacillus in poultry feed significantly reduces feed intake, improves feed conversion ratio, and boosts feed efficiency. For instance, according to the Veterinary World Organization, incorporating 0.5% Bifidobacterium and 0.25% Lactobacillus in poultry feed leads to optimal results, including lower feed intake and higher egg weight in the first week, along with a substantial increase in feed efficiency.
Table of contents
13 chapters · 142 sections · 325 pages · click to expandSegmental analysis
| Segment | Largest share (2024) | Fastest growth (2024–2031) |
|---|---|---|
| By Strain | Bacteria Strain | — |
| By Product Type | Functional Food & Beverages | Medical & dietary supplements |
| By Form | Liquid Probiotics | — |
| By Sales Channel | Offline Sales | — |
| By End User | Human Probiotics | — |
By Strain
- The Bacteria Strain Segment to Dominate the Probiotics Market
- The bacteria strain products segment is expected to account for the larger share of 86.4% of the probiotics market.
- This segment’s large market share can be attributed to the widespread incorporation of bacteria strain probiotics in various commercial dairy products such as sour and fresh milk, yogurt, and cheese.
- Moreover, the increasing prevalence of gastrointestinal and extraintestinal disorders, coupled with a growing awareness and preference for nutrient-rich foods, are expected to drive the growth of this segment.
By Product Type
- The functional food & beverage segment is expected to account for the largest share of 68.5% of the probiotics market.
- This segment’s large market share can be attributed to the growing consumer interest in functional food, particularly probiotics that can support digestive health, rising health and wellness trends, and the growing application of probiotics in yogurt.
- However, the medical & dietary supplements segment is projected to register the highest CAGR of 9.2% during the forecast period.
- The growth of this segment is driven by the rising prevalence of gut-related diseases and growing awareness regarding the health benefits of supplements.
By Form
- The liquid probiotics segment is expected to account for the larger share of 60.0% of the probiotics market.
- This segment’s large market share can be attributed to the versatility of liquid probiotics, available in various forms such as liquid supplements and probiotic-enriched beverages.
- Additionally, liquid probiotics are favored by demographics such as infants, older adults, and individuals who face difficulty swallowing tablets.
- However, the dry probiotics segment is projected to register a higher CAGR of 8.5% during the forecast period.
- The growth of this segment can be attributed to the advantages offered by dry probiotics compared to the liquid form, including a longer shelf life, better handling and transport capabilities, ease of use, and cost-effectiveness.
By Sales Channel
- The Offline Sales Segment to Dominate the Probiotics Market
- The offline sales segment is expected to account for the largest share of 75.3% of the probiotics market.
- This segment’s large market share can be attributed to the increasing per capita disposable incomes, rising adoption of healthy eating habits, and the growing urban population.
- Additionally, the proliferation of pharmacies and the rapid growth of the probiotic supplements industry are expected to offer significant growth opportunities for players operating in the offline market.
- However, the online sales segment is projected to register a higher CAGR of 10.0% during the forecast period.
- The growth of this segment is driven by the rising consumer preference for online shopping, driven by the numerous benefits offered by online platforms, including convenience, personalization options, contactless shopping experiences, easy comparison of prices between brands, availability of diverse brands, and greater discounts compared to offline stores.
By End User
- The Human Probiotics Segment to Dominate the Probiotics Market
- The humans segment is expected to account for the largest share of 93.3% of the probiotics market.
- Scientific research and technological advancements in the field of human-grade probiotics have expanded the range of products suitable for human consumption.
- This development has prompted leading market players to incorporate novel human-grade ingredients into juices and other non-milk-based applications.
- Furthermore, the utilization of probiotics for addressing digestive tract issues in humans has increased the demand for probiotic products.
- These factors contribute to the large market share of this segment.
- However, the animal segment is projected to register a higher CAGR of 7.7% during the forecast period.
- This growth can be attributed to several factors, including increasing pressure to reduce the use of antibiotics in feed and the rising demand for meat and meat products, which are expected to drive the demand for probiotics in animal feed formulations.
Geographic analysis
Asia-Pacific
Largest shareIn 2024, the Asia-Pacific region is expected to command the largest share of 45.6% of the probiotics market. Asia-Pacific’s probiotics market is estimated to be worth USD 29.0 billion in 2024. Asia-Pacific’s significant market share can be attributed to the increasing shift towards the adoption of non-dairy probiotic food (cereal-based fruit and vegetable juices), coupled with the presence of many companies in the Chinese digestive health ingredient market. Additionally, the rising consumer interest in probiotic supplements and a growing focus on improving immune health, driven by the understanding of the links between microbial activities in the gut and their effects on immunity, contributes to the increasing demand for probiotics across the region. Asia-Pacific: Largest Regional Market
Middle East & Africa
Fastest growthHowever, the Middle East & Africa is expected to record the highest CAGR of 9.7% during the forecast period. The growth of this regional market is mainly attributed to the increasing disposable incomes, initiatives by market players to promote the use of probiotics, rising health-conscious consumers, growing demand for functional food, and increasing demand for meat.
Competitive landscape
- October 2023
Novonesis Group (Denmark) launched ProSilience HU58, a low-cost and stable probiotic for dairy products.
- July 2023
Danone S.A. (France) launched Almimama, a science-based probiotic supplement aimed at reducing the incidence of mastitis.
- July 2022
BioGaia AB (Sweden) launched a product named BioGaia Pharax, a probiotic product to support children's respiratory health, in the U.K.
- Probi AB · Sweden
- BioGaia AB · Sweden
- Nestlé S.A. · Switzerland
- Novonesis Group · Denmark
- Danone S.A. · France
- Yakult Honsha Co., Ltd. · Japan
- Lallemand Inc. · Canada
- Lifeway Foods Inc. (U.S.)
- International Flavors & Fragrances Inc. (U.S.)
- Kerry Group plc · Ireland
- Archer-Daniels-Midland Company (U.S.)
- Infinant Health Inc. (U.S.)
- Cell Biotech Co., Ltd. · Korea
- Probiotical S.p.A · Italy
Frequently asked questions
The probiotics market refers to the global industry for products containing live microorganisms, primarily bacteria and yeasts, which provide health benefits when consumed. Probiotics are commonly found in foods like yogurt, supplements, and animal feed, and they are used to improve digestive health, immune function, and more.
Cite this report
Meticulous Research. (2024). Probiotics Market - Global Opportunity Analysis and Industry Forecast (2024-2031) (Report No. MRFB - 104417). Meticulous Market Research Pvt. Ltd. https://www.meticulousresearch.com/product/probiotics-market-5113