E-Commerce Market

E-Commerce Market by Business Model, Browsing Medium, Payment Mode (Card Payment, Bank Transfer, Digital Wallet), Offering (Travel, Electronics, Beauty & Fashion, Household, Pharmaceuticals, Food & Beverages), and Region – Global Forecast to 2027

Report ID: MRICT - 10410
Pages: 245
Apr-2021
Formats*: PDF
Category: Information and Communications Technology
Delivery: 2 to 4 Hours

COVID-19

This report provides pre & post COVID-19 market estimates.

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The E-Commerce Market is expected to reach USD 16,215.6 billion by 2027, at a CAGR of 22.9% during the forecast period of 2020 to 2027. This market is majorly driven by factors such as rising penetration of the Internet and smartphones, growing dependency on social media to promote e-commerce platforms, growing omni-channel business models, and the advent of new payment modes. In addition, e-commerce automation offers immense growth opportunities for players operating in the e-commerce market. However, online frauds and cybersecurity issues are some factors restraining the market growth. Moreover, local laws and regulations for international e-commerce and trust deficit due to touch and feel experience are the major challenging factors for the overall market growth.

Impact of COVID-19 on the E-Commerce Market

The outbreak of COVID-19 has immensely impacted e-commerce firms on different levels. E-commerce businesses faced several key challenges, such as disrupted supply chains, limited operations due to the lockdown, managing inventory, and overall lack of employees. Governments worldwide have enforced social distancing measures, instituted lockdowns or temporarily closed non-essential businesses, and other measures in response to the COVID-19 pandemic that has led consumers to ramp up online shopping. This has resulted in spikes in e-commerce sales. The pandemic has augmented the adoption of e-commerce.

The COVID-19 pandemic has changed consumer lifestyles and buying patterns, enabling them to switch from purchasing goods and services from traditional retail stores to online portals. This, in turn, forced marketers to acclimatize to the new reality and revise their existing strategies. Changes in consumer behavior are anticipated to be long-lasting. These shifts in consumption habits have been supplemented by a rapid acceptance of cashless payment methods. E-commerce is also pouring greater use of cashless payments. The overall card and digital wallet transactions grew during the pandemic. According to IBM’s U.S. Retail Index, the COVID-19 pandemic has accelerated the shift from physical stores to online shopping by almost five years. The physical store retailers will need to pivot more rapidly to omni-channel fulfillment capabilities to remain competitive in the new business environment.

E-commerce Market

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Significant rise in the Internet and smartphone penetration

The exponential growth of e-commerce is primarily attributed to the proliferation of the Internet, particularly in developing and underdeveloped countries. Due to the easy accessibility of the Internet, many people are benefitting from online services, including e-commerce. Growing smartphone penetration, rising government initiatives to digitalize various aspects of its society, and lower and affordable network services attract consumers to opt for internet subscriptions. According to the statistics published by Internetworldstats.com, approximately 5.05 billion people have access to some form of internet. With the consistent proliferation of the Internet, growing awareness about e-commerce, and improving consumer spending capacity in developing and underdeveloped countries, e-commerce sectors are witnessing huge growth.

Furthermore, growing smartphone penetration is another major factor driving the e-commerce market growth. The ease of shopping from a remote location through smartphones, growing automation, and advancements in technologies associated with a smartphone simplifies the shopping experience. Thus, most internet users are gradually shifting from desktop/laptop to smartphones for basic internet usage.

Key Findings in the Global E-commerce Market Study:

The horizontal e-commerce model dominated the global e-commerce market in 2020

Based on business model, the e-commerce market is segmented into horizontal and vertical e-commerce models. The horizontal e-commerce models segment accounted for the largest share of the overall e-commerce market in 2020. The vertical e-commerce models segment is expected to grow at the highest CAGR during the forecast period. The growing popularity of dedicated e-commerce portals, less time required for shopping from vertical e-commerce, and personalized merchandising are some of the key driving factors promoting the growth of the segment.

The mobile/tablet segment to grow at the highest CAGR during the forecast period

Based on browsing medium, the desktop/laptop segment accounted for the largest share of the overall e-commerce market in 2020. The desktop/laptop seems habitual to consumers as the large screens allow them to make better shopping decisions. However, the mobile/tablet is poised to grow with the highest CAGR owing to the rising sale of mobile/tablet compared to laptop/desktop and growing internet penetration that allows consumers to shop online seamlessly.

The card payment segment commanded the largest share of the market in 2020

Based on payment mode, the card payment segment commanded the largest share of the e-commerce market in 2020. Increasing adoption of credit, debit, and pre-paid cards that provide convenience and security to users fostered the largest share for the card payment segment in the e-commerce market. The rise in the sale of mobiles and tablets that features seamless integration of digital wallet applications and extensive promotion of digital wallets are factors anticipated to drive the digital wallet segment.

The beauty & fashion products segment commanded the largest share of the market in 2020

Based on offering, the beauty & fashion products segment accounted for the largest share of the global e-commerce market in 2020. This segment's large share is mainly attributed to rapidly changing customer preferences towards online shopping and the high demand for cosmetics and clothing. Besides, the incorporation of advanced technologies in online platforms and various beauty & fashion goods available for comparison on e-commerce platforms further augment this segment's growth in the forecast period.

Asia-Pacific: The fastest-growing Regional Market

Geographically, the Asia-Pacific region commanded the largest share of the overall e-commerce market in 2020. The large share of this region is primarily attributed to the presence of major e-commerce companies and their focus on enhancing e-commerce technology. In addition, this region is expected to grow significantly with high CAGR in the forecast period due to rising smartphone and internet penetration, increasing awareness among consumers regarding the benefits of online shopping with advanced payment modes, and growing focus of upcoming retailers to offer their goods services online to the customers.

Key Players

The report includes a competitive landscape based on an extensive assessment of the key strategic developments adopted by the leading market participants in the e-commerce industry over the last four years. The key players profiled in the global e-commerce market are Amazon.com, Inc. (U.S.), Alibaba Group Holding Limited (China), Walmart, Inc. (U.S.) The Home Depot, Inc. (U.S.), JD.com, Inc. (China), Rakuten, Inc. (Japan), Otto GmbH & Co KG (Germany), Zalando SE (Germany), Priceline.com (U.S.), B2W Digital (Brazil), Groupon, Inc. (U.S.), Inter Ikea Systems B.V. (Netherlands), Costco Wholesale Corporation (U.S.), Shopify, Inc. (U.S.), Wayfair, Inc. (U.S.), Suning.Com Co., Ltd. (China), Best Buy Co., Inc. (U.S.), and Tesco Plc (U.K.), among others.

Scope of the report

E-commerce Market, by Business Model

Horizontal e-commerce
Vertical e-commerce

E-commerce Market, by Browsing Medium

Desktop/Laptop
Mobile/Tablet
- Application-based
- Browser

E-commerce Market, by Payment Mode

Card Payments
Bank Transfers
Digital Wallets
Cash Payments
Other Payment Modes

E-commerce Market, by Offering

Beauty & Fashion Products
Travel & Tourism
Electronic Products
Household Products
Pharmaceutical Products
Food & Beverages
Others (Sports, Agriculture, and Automotive, among others)

E-commerce Market, by Region

North America
- U.S.
- Canada
Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Sweden
- Netherlands
- Norway
- Russia
- Rest of Europe (ROE)
Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia & New Zealand
- Indonesia
- Vietnam
- Malaysia
- Rest of Asia-Pacific (ROAPAC)
Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of MEA

Key questions answered in the report:

What are the dynamics of the e-commerce market?

This market is majorly driven by rising penetration of the Internet and smartphones, growing dependency on social media to promote e-commerce platforms, growing omni-channel business models, and the advent of new payment modes. In addition, e-commerce automation offers immense growth opportunities for players operating in the e-commerce market. However, online frauds and cybersecurity issues are some factors restraining the market growth. Moreover, local laws and regulations for international e-commerce and trust deficit due to touch and feel experience are the major challenging factors for the overall market growth.

Which are the largest and fastest-growing browsing mediums associated with the e-commerce market?

Based on browsing medium, the desktop/laptop segment accounted for the largest share of the overall e-commerce market in 2020. However, the mobile/tablet is poised to grow with the highest CAGR owing to the rising sale of mobile/tablet compared to laptop/desktop and growing internet penetration that allows consumers to shop online seamlessly.

How is the market impacted by the COVID-19 pandemic?

The COVID-19 pandemic moderately impacted the market. Post pandemic, the market is expected to witness a fast recovery in the forecast period.

What are the major opportunities in the global e-commerce market?

E-commerce automation is the key growth opportunity for the global e-commerce market.

Who are the major players operating in the global e-commerce market?

Amazon.com, Inc. (U.S.), Alibaba Group Holding Limited (China), Walmart, Inc. (U.S.) The Home Depot, Inc. (U.S.), JD.com, Inc. (China), Rakuten, Inc. (Japan), Otto GmbH & Co KG (Germany), Zalando SE (Germany), Priceline.com (U.S.), and B2W Digital (Brazil), among others.

Which are the high-growth countries/regions in the market?

China, the U.S., Japan, South Korea, the U.K., France, Italy, Spain, and India are some of the high-growth countries in the e-commerce market

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1. Introduction
1.1. Currency and Limitations
1.1.1. Currency
1.1.2. Limitations

2. Research Methodology
2.1. Research Approach
2.2. Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research
2.3. Market Assessment
2.3.1. Market Size Estimation
2.3.2. Bottom-Up Approach
2.3.3. top-Down Approach
2.3.4. Growth forecast
2.4. Assumptions for the Study

3. Executive Summary
3.1. Market Analysis, by Business Model
3.2. Market Analysis, by Browsing Medium
3.3. Market Analysis, by Payment Mode
3.4. Market Analysis, by offering
3.5. Market Analysis, by Geography
3.6. Competitive Analysis

4. Market Environment
4.1. Regulatory Analysis
4.1.1. Introduction
4.1.2. North America
4.1.2.1. Children's Online Privacy Protection Act (COPPA)
4.1.2.2. Anticybersquatting Consumer Protection Act (ACPA)
4.1.2.3. Electronic Fund Transfer Act (Eft)
4.1.2.4. Gramm-Leach-Bliley Act (GLB)
4.1.2.5. Federal Information Security Management Act (FISMA)
4.1.2.6. Uniform Electronic Commerce Act
4.1.3. Europe
4.1.3.1. Electronic Commerce (EC Directive) Regulations 2002
4.1.3.2. Data Protection Act 1998
4.1.3.3. The Distance Selling Act 2000
4.1.3.4. ICO Cookie Law
4.1.4. Asia-Pacific
4.1.4.1. Contract Law and Electronic Signature Law
4.1.4.2. Law on Protection of the Rights and Interests of Consumers
4.1.4.3. Cybersecurity Law
4.1.4.4. Electronic Signature Law
4.1.4.5. Consumer Contracts Act (Act No. 61 of 12 May 2000)
4.1.4.6. Act on Specified Commercial Transactions (Act No. 57 of 4 June 1976)
4.1.4.7. Act on the Protection of Personal Information (Act No. 57 of 30 May 2003)
4.1.4.8. Act on Regulation of Transmission of Specified Electronic Mail (Act No. 26 of 17 April 2002)
4.1.4.9. Framework Act on Electronic Documents and Transactions
4.1.4.10. The Information Technology (It) Act of 2000
4.1.4.11. Electronic Transactions Act 1999
4.1.5. Rest of the World
4.1.5.1. Electronic Contracts
4.1.5.2. Brazilian Consumer Protection and Defense Code (Law 8,078/1990)
4.1.5.3. Brazilian Internet Act (Law 12,965/2014).
4.1.5.4. Electronic Transactions and Commerce Law (Federal Law No. (1) of 2006)
4.1.5.5. Electronic Communications and Transactions Act (ECT)
4.1.5.6. Protection of Personal Information Act (POPIA)
4.2. Supply Chain Analysis
4.3. Pestel Analysis
4.3.1. Introduction
4.3.2. Political Factors
4.3.3. Economic Factors
4.3.4. Social Factors
4.3.5. Technological Factors
4.3.6. Environmental Factors
4.3.7. Legal Factors
4.4. Porter’s Five forces Analysis
4.4.1. Introduction
4.4.2. Threat of New Entrants
4.4.3. Threat of Substitutes
4.4.4. Bargaining Power of Suppliers
4.4.5. Bargaining Power of the Buyers
4.4.6. Rivalry in the Industry
4.5. Global E-Commerce Market Trends and Strategies
4.5.1. Big Data in E-Commerce
4.5.2. Cloud-Based E-Commerce Platforms
4.5.3. Same-Day Deliveries
4.5.4. E-Commerce Companies Investing in Brick-and-Mortar Stores
4.5.5. M-Commerce In E-Retailing

5. Market Insights
5.1. Introduction
5.2. Market Dynamics
5.3. Drivers
5.3.1. Rising Penetration of the Internet and Smartphones
5.3.2. Growing Usage of Social Media and Social Commerce
5.3.3. Growth in the Omni-Channel Business Model
5.3.4. Advancement of Multiple Payment Modes
5.4. Restraints
5.4.1. Online Frauds and Cybersecurity Issues
5.5. Opportunities
5.5.1. E-commerce automation
5.5.2. Expansion of cross-border e-commerce
5.6. Challenges
5.6.1. Local Laws and Legislation Affecting Cross-Border E-Commerce
5.6.2. Trust Deficit due to Lack of touch and Feel Experience
5.7. Trends
5.7.1. Use of AR and VR In E-Commerce
5.7.2. On-site Customization and Personalized Experience
5.8. Impact of Covid-19 On the E-Commerce Market

6. E-Commerce Market, by Business Model
6.1. Introduction
6.2. Horizontal E-Commerce
6.3. Vertical E-Commerce

7. E-Commerce Market, by Browsing Medium
7.1. Introduction
7.2. Desktop/Laptop
7.3. Mobile/Tablet
7.3.1. Application-Based
7.3.2. Browser-Based

8. E-Commerce Market, by Payment Mode
8.1. Introduction
8.2. Card Payments
8.3. Digital Wallets
8.4. Bank Transfers
8.5. Cash Payments
8.6. Other Payment Modes

9. E-Commerce Market, by offering
9.1. Introduction
9.2. Beauty & Fashion Products
9.3. Travel & tourism
9.4. Electronic Products
9.5. Household Products
9.6. Pharmaceutical Products
9.7. Food & Beverage
9.8. Other Products

10. E-Commerce Market, by Geography
10.1. Introduction
10.2. North America
10.2.1. U.S
10.2.2. Canada
10.3. Europe
10.3.1. U.K.
10.3.2. Germany
10.3.3. France
10.3.4. Russia
10.3.5. Italy
10.3.6. Spain
10.3.7. Netherlands
10.3.8. Sweden
10.3.9. Poland
10.3.10. Rest of Europe
10.4. Asia-Pacific
10.4.1. China
10.4.2. Japan
10.4.3. South Korea
10.4.4. India
10.4.5. Australia & New Zealand
10.4.6. Indonesia
10.4.7. Thailand
10.4.8. Vietnam
10.4.9. Singapore
10.4.10. Malaysia
10.4.11. Rest of Asia-Pacific (ROAPAC)
10.5. Latin America
10.5.1. Brazil
10.5.2. Mexico
10.5.3. Argentina
10.5.4. Rest of Latin America (ROLATAM)
10.6. Middle East & Africa
10.6.1. Saudi Arabia
10.6.2. UAE
10.6.3. Israel
10.6.4. South Africa
10.6.5. Rest of Middle East & Africa (ROMEA)

11. Competitive Landscape
11.1. Introduction
11.2. Key Growth Strategies
11.3. Market Share Analysis
11.4. Companies Benchmarking
11.4.1. Pure Play E-Commerce Companies
11.4.2. Omni-Channel E-Commerce Companies

12. Company Profiles
12.1. Alibaba Group Holding Limited
12.1.1. Business Overview
12.1.2. Strategic Developments
12.2. Amazon.Com, Inc.
12.2.1. Business Overview
12.2.2. Strategic Developments
12.3. eBay Inc.
12.3.1. Business Overview
12.3.2. Strategic Developments
12.4. Jd. Com, Inc. (Jingdong)
12.4.1. Business Overview
12.4.2. Strategic Developments
12.5. Rakuten, Inc.
12.5.1. Business Overview
12.5.2. Strategic Developments
12.6. the Home Depot, Inc.
12.6.1. Business Overview
12.6.2. Strategic Developments
12.7. Otto Gmbh & Co Kg
12.7.1. Business Overview
12.7.2. Strategic Developments
12.8. Zalando Se
12.8.1. Business Overview
12.8.2. Strategic Developments
12.9. Princeline.Com (Booking Holdings Inc.)
12.9.1. Business Overview
12.9.2. Strategic Developments
12.10. B2w Digital Company
12.10.1. Business Overview
12.10.2. Strategic Developments
12.11. Groupon, Inc.
12.11.1. Business Overview
12.11.2. Strategic Developments
12.12. Walmart, Inc.
12.12.1. Business Overview
12.12.2. Strategic Developments
12.13. Inter Ikea Systems B.V.
12.13.1. Business Overview
12.13.2. Strategic Developments
12.14. Costco Wholesale Corporation
12.14.1. Business Overview
12.14.2. Strategic Developments
12.15. Shopify, Inc.
12.15.1. Business Overview
12.15.2. Strategic Developments
12.16. Wayfair, Inc.
12.16.1. Business Overview
12.16.2. Strategic Developments
12.17. Suning.Com Co., Ltd. (Suning Commerce Group Co., Ltd.)
12.17.1. Business Overview
12.17.2. Strategic Developments
12.18. Best Buy Co., Inc.
12.18.1. Business Overview
12.18.2. Strategic Developments
12.19. Tesco Plc
12.19.1. Business Overview
12.19.2. Strategic Developments

13. Appendix
13.1. Questionnaire
13.2. Available Customization
13.2.1. Active Users and Average Spend
13.2.2. Leading Companies
13.2.3. Country Level

List of Tables

Table 1 Currency Conversion Rate, 2016-2019
Table 2 Economies with Relevant E-Commerce Legislations, by Region
Table 3 Impact Assessment of Covid-19 On E-Commerce Market (USD Billion)
Table 4 Global E-Commerce Market Size, by Business Model, 2019-2027 (USD Billion)
Table 5 Global E-Commerce Market Size, by Country/Region, 2019-2027 (USD Million)
Table 6 Global Horizontal E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 7 Global Vertical E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 8 Global E-Commerce Market Size, by Browsing Medium, 2019-2027 (USD Billion)
Table 9 Global Desktop/Laptop E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 10 Global Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 11 Global Mobile/Tablet E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 12 Global Mobile/Tablet Application-Based E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 13 Global Mobile/Tablet Browser-Based E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 14 Global E-Commerce Market Size, by Payment Mode, 2019-2027 (USD Billion)
Table 15 Global E-Commerce Market Size through Card Payment, by Country/Region, 2019-2027 (USD Billion)
Table 16 Global E-Commerce Market Size through Digital Wallets, by Country/Region, 2019-2027 (USD Billion)
Table 17 Global E-Commerce Market Size through Bank Transfers, by Country/Region, 2019-2027 (USD Billion)
Table 18 Global E-Commerce Market Size through Cash Payments, by Country/Region, 2019-2027 (USD Billion)
Table 19 Global E-Commerce Market Size through Other Payment Modes, by Country/Region, 2019-2027 (USD Billion)
Table 20 Global E-Commerce Market Size, by offering, 2019-2027 (USD Billion)
Table 21 Global Beauty & Fashion Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 22 Global Travel & Tourism E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 23 Global Electronic Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 24 Global Household Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 25 Global Pharmaceutical Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 26 Global Food & Beverage E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 27 Global Other Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 28 Global E-Commerce Market Size, by Country/Region, 2019–2027 (USD Billion)
Table 29 North America: E-Commerce Market Size, by Country, 2019–2027 (USD Billion)
Table 30 North America: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 31 North America: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 32 North America: E-Commerce Market Size for Mobile/Tablet Browsing, by Type, 2019–2027 (USD Billion)
Table 33 North America: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 34 North America: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 35 U.S.: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 36 U.S.: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 37 U.S.: E-Commerce Market Size for Mobile/Tablet Browsing, by Type, 2019–2027 (USD Billion)
Table 38 U.S.: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 39 U.S.: E-Commerce Market Size, by offering Category, 2019–2027 (USD Billion)
Table 40 Canada: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 41 Canada: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 42 Canada: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 43 Canada: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 44 Canada: E-Commerce Market Size, by offering Category, 2019–2027 (USD Billion)
Table 45 Europe: E-Commerce Market Size, by Country, 2019–2027 (USD Billion)
Table 46 Europe: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 47 Europe: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 48 Europe: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 49 Europe: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 50 Europe: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 51 U.K.: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 52 U.K.: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 53 U.K.: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 54 U.K.: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 55 U.K.: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 56 Germany: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 57 Germany: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 58 Germany: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 59 Germany: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 60 Germany: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 61 France: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 62 France: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 63 France: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 64 France: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 65 France: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 66 Russia: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 67 Russia: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 68 Russia: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 69 Russia: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 70 Russia: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 71 Italy: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 72 Italy: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 73 Italy: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 74 Italy: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 75 Italy: E-Commerce Market Size, by offering Category, 2019–2027 (USD Billion)
Table 76 Spain: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 77 Spain: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 78 Spain: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 79 Spain: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 80 Spain: E-Commerce Market Size, by offering Category, 2019–2027 (USD Billion)
Table 81 Netherlands: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 82 Netherlands: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 83 Netherlands: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 84 Netherlands: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 85 Netherlands: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 86 Sweden: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 87 Sweden: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 88 Sweden: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 89 Sweden: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 90 Sweden: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 91 Poland: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 92 Poland: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 93 Poland: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 94 Poland: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 95 Poland: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 96 Roe: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 97 Roe: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 98 Roe: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 99 Roe: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 100 Roe: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 101 Asia-Pacific: E-Commerce Market Size, by Country, 2019–2027, (USD Billion)
Table 102 Asia-Pacific: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 103 Asia-Pacific: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 104 Asia-Pacific: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 105 Asia-Pacific: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 106 Asia-Pacific: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 107 China: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 108 China: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 109 China: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 110 China: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 111 China: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 112 Japan: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 113 Japan: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 114 Japan: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 115 Japan: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 116 Japan: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 117 South Korea: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 118 South Korea: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 119 South Korea: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 120 South Korea: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 121 South Korea: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 122 India: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 123 India: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 124 India: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 125 India: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 126 India: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 127 Australia & New Zealand: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 128 Australia & New Zealand: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 129 Australia & New Zealand: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 130 Australia & New Zealand: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 131 Australia & New Zealand: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 132 Indonesia: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 133 Indonesia: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 134 Indonesia: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 135 Indonesia: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 136 Indonesia: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 137 Thailand: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 138 Thailand: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 139 Thailand: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 140 Thailand: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 141 Thailand: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 142 Vietnam: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 143 Vietnam: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 144 Vietnam: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 145 Vietnam: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 146 Vietnam: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 147 Singapore: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 148 Singapore: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 149 Singapore: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 150 Singapore: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 151 Singapore: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 152 Malaysia: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 153 Malaysia: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 154 Malaysia: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 155 Malaysia: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 156 Malaysia: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 157 Rest of Asia-Pacific: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 158 Rest of Asia-Pacific: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 159 Rest of Asia-Pacific: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 160 Rest of Asia-Pacific: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 161 Rest of Asia-Pacific: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 162 Latin America: E-Commerce Market Size, by Country, 2019–2027, (USD Billion)
Table 163 Latin America: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 164 Latin America: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 165 Latin America: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 166 Latin America: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 167 Latin America: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 168 Brazil: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 169 Brazil: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 170 Brazil: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 171 Brazil: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 172 Brazil: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 173 Mexico: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 174 Mexico: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 175 Mexico: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 176 Mexico: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 177 Mexico: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 178 Argentina: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 179 Argentina: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 180 Argentina: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 181 Argentina: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 182 Argentina: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 183 Rest of Latin America: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 184 Rest of Latin America: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 185 Rest of Latin America: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 186 Rest of Latin America: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 187 Rest of Latin America: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 188 Middle East & Africa: E-Commerce Market Size, by Country, 2019–2027, (USD Billion)
Table 189 Middle East & Africa: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 190 Middle East & Africa: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 191 Middle East & Africa: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 192 Middle East & Africa: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 193 Middle East & Africa: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 194 Saudi Arabia: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 195 Saudi Arabia: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 196 Saudi Arabia: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 197 Saudi Arabia: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 198 Saudi Arabia: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 199 UAE: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 200 UAE: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 201 UAE: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 202 UAE: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 203 UAE: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 204 Israel: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 205 Israel: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 206 Israel: E-Commerce Market Size, by Mobile/Tablet, 2019–2027, (USD Billion)
Table 207 Israel: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 208 Israel: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 209 South Africa: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 210 South Africa: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 211 South Africa: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 212 South Africa: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 213 South Africa: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 214 Rest of MEA: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 215 Rest of MEA: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 216 Rest of MEA: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 217 Rest of MEA: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 218 Rest of MEA: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 219 Recent Developments by Major Players, 2019 To 2021
Table 220 Pure E-Commerce Company Benchmarking, 2020
Table 221 Omni-Channel E-Commerce Company Benchmarking, 2020

List of Figures

Figure 1 Market Ecosystem
Figure 2 Key Stakeholders
Figure 3 Research Process
Figure 4 Key Secondary Resources
Figure 5 Primary Research Techniques
Figure 6 Key Executives Interviewed
Figure 7 Breakdown of Primary Interviews (Supply-Side & Demand-Side)
Figure 8 Market Sizing and Growth forecast Approach
Figure 9 Key Insights
Figure 10 Horizontal E-Commerce Segment to Dominate the E-Commerce Market, by Business Model
Figure 11 Desktop/Laptop Browsing Segment to Dominate the E-Commerce Market, by Browsing Medium (2020-2027)
Figure 12 Card Payment Segment to Dominate the E-Commerce Market, by Payment Mode (2020-2027)
Figure 13 Beauty and Fashion Products Segment to Dominate the Global E-Commerce Market, by offering (2020-2027)
Figure 14 E-Commerce Market, by Region
Figure 15 E-Commerce Supply Chain
Figure 16 Porter’s Five forces Model for E-Commerce
Figure 17 M-Commerce total Sales, 2013-2021 (%)
Figure 18 Global Internet Penetration Rate, 2020
Figure 19 Global Internet Penetration Share, by Region, 2020
Figure 20 Number of Smartphone, 2016-2021
Figure 21 Social Media Product Discovery Share in The U.S., 2018
Figure 22 Reasons for Abandonment During Checkouts
Figure 23 Global E-Commerce Market Size, by Business Model, 2020-2027 (USD Billion)
Figure 24 Global E-Commerce Market Size, by Browsing Medium, 2020-2027 (USD Billion)
Figure 25 Global E-Commerce Market Size, by Payment Mode, 2020-2027 (USD Billion)
Figure 26 Global E-Commerce Market Size, by offering, 2021-2027 (USD Billion)
Figure 27 Global E-Commerce Market Size, by Geography, 2021–2027 (USD Billion)
Figure 28 Geographic Snapshot: North American E-Commerce Market
Figure 29 Geographic Snapshot: European E-Commerce Market
Figure 30 Geographic Snapshot: North American E-Commerce Market
Figure 31 Major Growth Strategies Adopted by Key Players
Figure 32 top E-Commerce Companies, by Market Value, 2020
Figure 33 Alibaba Group Holding Limited: Financial Overview, 2020
Figure 34 Amazon.Com, Inc.: Financial Overview, 2019
Figure 35 eBay Inc.: Financial Overview, 2019
Figure 36 Jd.Com, Inc.: Financial Overview, 2019
Figure 37 Rakuten, Inc.: Financial Overview, 2020
Figure 38 The Home Depot, Inc.: Financial Overview, 2019
Figure 39 Otto Gmbh & Co Kg: Financial Overview, 2019
Figure 40 Zalando Se: Financial Overview, 2019
Figure 41 Booking Holdings Inc.: Financial Overview, 2020
Figure 42 B2w Digital Company: Financial Overview, 2020
Figure 43 Groupon, Inc.: Financial Overview, 2020
Figure 44 Walmart, Inc.: Financial Overview, 2020
Figure 45 Inter Ikea Systems B.V.: Financial Overview, 2020
Figure 46 Costco Wholesale Corporation: Financial Overview, 2020
Figure 47 Shopify, Inc.: Financial Overview, 2020
Figure 48 Wayfair, Inc.: Financial Overview, 2019
Figure 49 Suning.Com Co., Ltd.: Financial Overview, 2019
Figure 50 Best Buy Co., Inc.: Financial Overview, 2020
Figure 51 Tesco Plc: Financial Overview, 2020

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