
E-commerce Market (2023-2030)
The E-commerce Market is projected to reach $21,168.6 billion by 2030, at a CAGR of 16.9% from 2023 to 2030.
- Published
- Mar 2023
- Pages
- 350
- Format
- PDF + Excel
- Report ID
- MRICT - 10410
- Base year
- 2022
- 2030 · FORECAST
- $21.17T
- 2030
- $21.17T
- CAGR 2023–2030
- 16.9%
2022 baseline · 2023–2030 forecast at 16.9% CAGR · hover a bar for the value
Key highlights
The Vertical E-commerce Segment to Register the Highest CAGR During the Forecast Period
In 2023, the Desktop/Laptop Segment is Expected to Dominate the E-commerce Market
Asia-Pacific to Register the Highest CAGR During the Forecast Period
Report summary
| Particulars | Details |
|---|---|
| Base Year | 2022 |
| Estimated Year | 2023 |
| Forecast Period | 2023–2030 |
| Market Size (2030) | USD 21168.60 billion |
| CAGR (2023–2030) | 16.9% |
| Format | PDF, Excel & Cloud Portal · 350 pages |
| Segments Covered | By Business Model: Horizontal E-commerce, Vertical E-commerce · By Browsing Medium: Desktop / Laptop, Mobile / Tablet Application-based, Browser-based · By Payment Mode: Card Payments, Digital Wallets, Bank Transfers, Cash Payments, Other Payment Modes · By Operational Channel: Pure Play E-commerce, Omni-channel E-commerce · By Offering: Beauty & Fashion Products, Travel & Tourism, Electronic Products, Household Products, Pharmaceutical Products, Food & Beverage, Other Products |
| Countries Covered | North America (Canada), Europe (U.K., France, Italy, Spain, Netherlands, Russia, Sweden, Poland, Rest of Europe), Asia-Pacific (Japan, China) |
| Key Companies | Holding Limited, Rakuten, Inc., Zalando SE, Otto GmbH, Groupon, Inc., Walmart Inc., Costco Wholesale Corporation, Shopify Inc., Wayfair Inc., Best Buy Co., Inc., Tesco plc |
Report overview
Segments covered: business model, browsing medium, payment mode, operational channel, offering. Regions: North America, Europe, Asia-Pacific.
The growth of the E-commerce market is driven by the rising penetration of the Internet and smartphones, growing usage of social media and social commerce, and advancement of multiple payment modes. However, online fraud and cybersecurity issues may restrain the market's growth.
Furthermore, Ecommerce automation and the expansion of cross-border Ecommerce are expected to offer significant growth opportunities for the Ecommerce market. However, trust deficit due to lack of touch and feel experience may hinder the growth of this market.
Report infographic

Market dynamics
10 factors across 1 forceWorkflow Automation
RFQ and quote automation
Checkout automation
Order processing automation
Product catalog automation
Email notification automation
Sales opportunity automation
Customer service automation
Inventory management automation
Warehouse management automation
Returns automation
Table of contents
13 chapters · 147 sections · 350 pages · click to expandSegmental analysis
| Segment | Largest share (2023) | Fastest growth (2023–2030) |
|---|---|---|
| By Business Model | — | Vertical E-commerce |
| By Browsing Medium | Desktop/Laptop | — |
| By Payment Mode | — | Digital wallets |
| By Operational Channel | Omni-Channel E-Commerce | — |
By Business Model
- The vertical E-commerce segment is slated to register the highest CAGR during the forecast period.
- The growing popularity of dedicated E-commerce portals, less time required for shopping from vertical ecommerce, and personalized merchandising are some of the key driving factors promoting the segment's growth.
- The vertical ecommerce model allows businesses to offer customers a specialized and tailored shopping experience within a specific product category or industry.
- Businesses can differentiate themselves from larger, more generalized e-commerce platforms and establish a strong brand identity.
By Browsing Medium
- The desktop/laptop segment is expected to account for the larger share of the E-commerce market.
- The large market share of this segment is attributed to the growing demand during the COVID-19 pandemic, and the work-from-home culture has positively impacted desktop/laptop sales.
- Besides, customer preference for high-quality visualization, which gives a better shopping experience and detailed product information, has increased the E-commerce sale via desktop/laptop.
By Payment Mode
- The digital wallets segment is slated to register the highest CAGR during the forecast period.
- Convenience and security factors, along with the ecommerce portal's encouragement to use digital wallets, are helping the segment grow faster.
By Operational Channel
- The omni-channel E-commerce segment is expected to account for the larger share of the E-commerce market.
- The large market share of this segment is attributed to the increased customer experience, increased sales, and consumer traffic, boosting customer loyalty, and better data collection for optimum customer and resource management.
Geographic analysis
Asia-Pacific
Fastest growthAsia-Pacific is slated to register the highest CAGR during the forecast period. Large consumer groups, growing penetration of smartphones and the Internet, and rising disposable income have helped the region emerge as the largest E-commerce market and prompted the fastest growth rate. Asia-Pacific to Register the Highest CAGR During the Forecast Period
Competitive landscape
- Holding Limited
- Rakuten, Inc.
- Zalando SE
- Otto GmbH
- Groupon, Inc.
- Walmart Inc.
- Costco Wholesale Corporation
- Shopify Inc.
- Wayfair Inc.
- Best Buy Co., Inc.
- Tesco plc
Frequently asked questions
The global E-commerce market is projected to reach $21,168.6 billion by 2030, at a CAGR of 16.9% during the forecast period.
Cite this report
Meticulous Research. (2023). E-commerce Market - Global Opportunity Analysis and Industry Forecast (2023-2030) (Report No. MRICT - 10410). Meticulous Market Research Pvt. Ltd. https://www.meticulousresearch.com/product/e-commerce-market-4644