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ECommerce Market

E-Commerce Market by Business Model, Browsing Medium, Payment Mode (Card Payment, Bank Transfer, Digital Wallet), Offering (Travel, Electronics, Beauty & Fashion, Household, Pharmaceuticals, Food & Beverages), and Region – Global Forecast to 2027

Report ID:MRICT - 10410 Pages: 245 Apr-2021 Formats*: PDF Category: Information and Communications Technology Delivery: 2 to 4 Hours

The E-Commerce Market is expected to reach USD 16,215.6 billion by 2027, at a CAGR of 22.9% during the forecast period of 2020 to 2027. This market is majorly driven by factors such as rising penetration of the Internet and smartphones, growing dependency on social media to promote e-commerce platforms, growing omni-channel business models, and the advent of new payment modes. In addition, e-commerce automation offers immense growth opportunities for players operating in the e-commerce market. However, online frauds and cybersecurity issues are some factors restraining the market growth. Moreover, local laws and regulations for international e-commerce and trust deficit due to touch and feel experience are the major challenging factors for the overall market growth.

Impact of COVID-19 on the E-Commerce Market

The outbreak of COVID-19 has immensely impacted e-commerce firms on different levels. E-commerce businesses faced several key challenges, such as disrupted supply chains, limited operations due to the lockdown, managing inventory, and overall lack of employees. Governments worldwide have enforced social distancing measures, instituted lockdowns or temporarily closed non-essential businesses, and other measures in response to the COVID-19 pandemic that has led consumers to ramp up online shopping. This has resulted in spikes in e-commerce sales. The pandemic has augmented the adoption of e-commerce.

The COVID-19 pandemic has changed consumer lifestyles and buying patterns, enabling them to switch from purchasing goods and services from traditional retail stores to online portals. This, in turn, forced marketers to acclimatize to the new reality and revise their existing strategies. Changes in consumer behavior are anticipated to be long-lasting. These shifts in consumption habits have been supplemented by a rapid acceptance of cashless payment methods. E-commerce is also pouring greater use of cashless payments. The overall card and digital wallet transactions grew during the pandemic. According to IBM’s U.S. Retail Index, the COVID-19 pandemic has accelerated the shift from physical stores to online shopping by almost five years. The physical store retailers will need to pivot more rapidly to omni-channel fulfillment capabilities to remain competitive in the new business environment.

E-Commerce Market

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Significant rise in the Internet and smartphone penetration

The exponential growth of e-commerce is primarily attributed to the proliferation of the Internet, particularly in developing and underdeveloped countries. Due to the easy accessibility of the Internet, many people are benefitting from online services, including e-commerce. Growing smartphone penetration, rising government initiatives to digitalize various aspects of its society, and lower and affordable network services attract consumers to opt for internet subscriptions. According to the statistics published by Internetworldstats.com, approximately 5.05 billion people have access to some form of internet. With the consistent proliferation of the Internet, growing awareness about e-commerce, and improving consumer spending capacity in developing and underdeveloped countries, e-commerce sectors are witnessing huge growth.

Furthermore, growing smartphone penetration is another major factor driving the e-commerce market growth. The ease of shopping from a remote location through smartphones, growing automation, and advancements in technologies associated with a smartphone simplifies the shopping experience. Thus, most internet users are gradually shifting from desktop/laptop to smartphones for basic internet usage.

Key Findings in the Global E-commerce Market Study:

The horizontal e-commerce model dominated the global e-commerce market in 2020

Based on business model, the e-commerce market is segmented into horizontal and vertical e-commerce models. The horizontal e-commerce models segment accounted for the largest share of the overall e-commerce market in 2020. The vertical e-commerce models segment is expected to grow at the highest CAGR during the forecast period. The growing popularity of dedicated e-commerce portals, less time required for shopping from vertical e-commerce, and personalized merchandising are some of the key driving factors promoting the growth of the segment.

The mobile/tablet segment to grow at the highest CAGR during the forecast period

Based on browsing medium, the desktop/laptop segment accounted for the largest share of the overall e-commerce market in 2020. The desktop/laptop seems habitual to consumers as the large screens allow them to make better shopping decisions. However, the mobile/tablet is poised to grow with the highest CAGR owing to the rising sale of mobile/tablet compared to laptop/desktop and growing internet penetration that allows consumers to shop online seamlessly.

The card payment segment commanded the largest share of the market in 2020

Based on payment mode, the card payment segment commanded the largest share of the e-commerce market in 2020. Increasing adoption of credit, debit, and pre-paid cards that provide convenience and security to users fostered the largest share for the card payment segment in the e-commerce market. The rise in the sale of mobiles and tablets that features seamless integration of digital wallet applications and extensive promotion of digital wallets are factors anticipated to drive the digital wallet segment. 

The beauty & fashion products segment commanded the largest share of the market in 2020

Based on offering, the beauty & fashion products segment accounted for the largest share of the global e-commerce market in 2020. This segment's large share is mainly attributed to rapidly changing customer preferences towards online shopping and the high demand for cosmetics and clothing. Besides, the incorporation of advanced technologies in online platforms and various beauty & fashion goods available for comparison on e-commerce platforms further augment this segment's growth in the forecast period.

Asia-Pacific: The fastest-growing Regional Market

Geographically, the Asia-Pacific region commanded the largest share of the overall e-commerce market in 2020. The large share of this region is primarily attributed to the presence of major e-commerce companies and their focus on enhancing e-commerce technology. In addition, this region is expected to grow significantly with high CAGR in the forecast period due to rising smartphone and internet penetration, increasing awareness among consumers regarding the benefits of online shopping with advanced payment modes, and growing focus of upcoming retailers to offer their goods services online to the customers.

Key Players

The report includes a competitive landscape based on an extensive assessment of the key strategic developments adopted by the leading market participants in the e-commerce industry over the last four years. The key players profiled in the global e-commerce market are Amazon.com, Inc. (U.S.), Alibaba Group Holding Limited (China), Walmart, Inc. (U.S.) The Home Depot, Inc. (U.S.), JD.com, Inc. (China), Rakuten, Inc. (Japan), Otto GmbH & Co KG (Germany), Zalando SE (Germany), Priceline.com (U.S.), B2W Digital (Brazil), Groupon, Inc. (U.S.), Inter Ikea Systems B.V. (Netherlands), Costco Wholesale Corporation (U.S.), Shopify, Inc. (U.S.), Wayfair, Inc. (U.S.), Suning.Com Co., Ltd. (China), Best Buy Co., Inc. (U.S.), and Tesco Plc (U.K.), among others.

Scope of the report

E-commerce Market, by Business Model                                

  • Horizontal e-commerce
  • Vertical e-commerce

E-commerce Market, by Browsing Medium

  • Desktop/Laptop
  • Mobile/Tablet
    • Application-based
    • Browser

E-commerce Market, by Payment Mode                     

  • Card Payments
  • Bank Transfers
  • Digital Wallets
  • Cash Payments
  • Other Payment Modes

E-commerce Market, by Offering        

  • Beauty & Fashion Products
  • Travel & Tourism
  • Electronic Products
  • Household Products
  • Pharmaceutical Products
  • Food & Beverages
  • Others (Sports, Agriculture, and Automotive, among others)

E-commerce Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Sweden
    • Netherlands
    • Norway
    • Russia
    • Rest of Europe (ROE)
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia & New Zealand
    • Indonesia
    • Vietnam
    • Malaysia
    • Rest of Asia-Pacific (ROAPAC)
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Israel
    • South Africa
    • Rest of MEA

Key questions answered in the report:

This market is majorly driven by rising penetration of the Internet and smartphones, growing dependency on social media to promote e-commerce platforms, growing omni-channel business models, and the advent of new payment modes. In addition, e-commerce automation offers immense growth opportunities for players operating in the e-commerce market. However, online frauds and cybersecurity issues are some factors restraining the market growth. Moreover, local laws and regulations for international e-commerce and trust deficit due to touch and feel experience are the major challenging factors for the overall market growth.

Based on browsing medium, the desktop/laptop segment accounted for the largest share of the overall e-commerce market in 2020. However, the mobile/tablet is poised to grow with the highest CAGR owing to the rising sale of mobile/tablet compared to laptop/desktop and growing internet penetration that allows consumers to shop online seamlessly.

The COVID-19 pandemic moderately impacted the market. Post pandemic, the market is expected to witness a fast recovery in the forecast period.

E-commerce automation is the key growth opportunity for the global e-commerce market.

Amazon.com, Inc. (U.S.), Alibaba Group Holding Limited (China), Walmart, Inc. (U.S.) The Home Depot, Inc. (U.S.), JD.com, Inc. (China), Rakuten, Inc. (Japan), Otto GmbH & Co KG (Germany), Zalando SE (Germany), Priceline.com (U.S.), and B2W Digital (Brazil), among others.

China, the U.S., Japan, South Korea, the U.K., France, Italy, Spain, and India are some of the high-growth countries in the e-commerce market

1.    Introduction    
       1.1.    Currency and Limitations    
                 1.1.1.    Currency    
                 1.1.2.    Limitations
   
2.    Research Methodology    
       2.1.    Research Approach    
       2.2.    Data Collection & Validation    
                 2.2.1.    Secondary Research    
                 2.2.2.    Primary Research    
       2.3.    Market Assessment    
                 2.3.1.    Market Size Estimation    
                 2.3.2.    Bottom-Up Approach    
                 2.3.3.    top-Down Approach    
                 2.3.4.    Growth forecast    
       2.4.    Assumptions for the Study    

3.    Executive Summary    
       3.1.    Market Analysis, by Business Model    
       3.2.    Market Analysis, by Browsing Medium    
       3.3.    Market Analysis, by Payment Mode    
       3.4.    Market Analysis, by offering    
       3.5.    Market Analysis, by Geography    
       3.6.    Competitive Analysis    

4.    Market Environment    
       4.1.    Regulatory Analysis    
                 4.1.1.    Introduction    
                 4.1.2.    North America    
                              4.1.2.1.    Children's Online Privacy Protection Act (COPPA)    
                              4.1.2.2.    Anticybersquatting Consumer Protection Act (ACPA)    
                              4.1.2.3.    Electronic Fund Transfer Act (Eft)    
                              4.1.2.4.    Gramm-Leach-Bliley Act (GLB)    
                              4.1.2.5.    Federal Information Security Management Act (FISMA)    
                              4.1.2.6.    Uniform Electronic Commerce Act        
                 4.1.3.    Europe    
                              4.1.3.1.    Electronic Commerce (EC Directive) Regulations 2002    
                              4.1.3.2.    Data Protection Act 1998    
                              4.1.3.3.    The Distance Selling Act 2000    
                              4.1.3.4.    ICO Cookie Law    
                 4.1.4.    Asia-Pacific    
                              4.1.4.1.    Contract Law and Electronic Signature Law    
                              4.1.4.2.    Law on Protection of the Rights and Interests of Consumers    
                              4.1.4.3.    Cybersecurity Law    
                              4.1.4.4.    Electronic Signature Law    
                              4.1.4.5.    Consumer Contracts Act (Act No. 61 of 12 May 2000)    
                              4.1.4.6.    Act on Specified Commercial Transactions (Act No. 57 of 4 June 1976)    
                              4.1.4.7.    Act on the Protection of Personal Information (Act No. 57 of 30 May 2003)    
                              4.1.4.8.    Act on Regulation of Transmission of Specified Electronic Mail (Act No. 26 of 17 April 2002)
                              4.1.4.9.    Framework Act on Electronic Documents and Transactions    
                              4.1.4.10. The Information Technology (It) Act of 2000    
                              4.1.4.11. Electronic Transactions Act 1999    
                 4.1.5.    Rest of the World    
                              4.1.5.1.    Electronic Contracts    
                              4.1.5.2.    Brazilian Consumer Protection and Defense Code (Law 8,078/1990)    
                              4.1.5.3.    Brazilian Internet Act (Law 12,965/2014).    
                              4.1.5.4.    Electronic Transactions and Commerce Law (Federal Law No. (1) of 2006)    
                              4.1.5.5.    Electronic Communications and Transactions Act (ECT)    
                              4.1.5.6.    Protection of Personal Information Act (POPIA)    
       4.2.    Supply Chain Analysis    
       4.3.    Pestel Analysis    
                 4.3.1.    Introduction    
                 4.3.2.    Political Factors    
                 4.3.3.    Economic Factors    
                 4.3.4.    Social Factors    
                 4.3.5.    Technological Factors    
                 4.3.6.    Environmental Factors    
                 4.3.7.    Legal Factors    
       4.4.    Porter’s Five forces Analysis    
                 4.4.1.    Introduction    
                 4.4.2.    Threat of New Entrants    
                 4.4.3.    Threat of Substitutes    
                 4.4.4.    Bargaining Power of Suppliers    
                 4.4.5.    Bargaining Power of the Buyers    
                 4.4.6.    Rivalry in the Industry                     
       4.5.    Global E-Commerce Market Trends and Strategies    
                 4.5.1.    Big Data in E-Commerce    
                 4.5.2.    Cloud-Based E-Commerce Platforms    
                 4.5.3.    Same-Day Deliveries    
                 4.5.4.    E-Commerce Companies Investing in Brick-and-Mortar Stores    
                 4.5.5.    M-Commerce In E-Retailing    

5.    Market Insights    
       5.1.    Introduction    
       5.2.    Market Dynamics    
       5.3.    Drivers    
                 5.3.1.    Rising Penetration of the Internet and Smartphones    
                 5.3.2.    Growing Usage of Social Media and Social Commerce    
                 5.3.3.    Growth in the Omni-Channel Business Model    
                 5.3.4.    Advancement of Multiple Payment Modes    
       5.4.    Restraints    
                 5.4.1.    Online Frauds and Cybersecurity Issues    
       5.5.    Opportunities    
                 5.5.1.    E-commerce automation    
                 5.5.2.    Expansion of cross-border e-commerce    
       5.6.    Challenges    
                 5.6.1.    Local Laws and Legislation Affecting Cross-Border E-Commerce    
                 5.6.2.    Trust Deficit due to Lack of touch and Feel Experience    
       5.7.    Trends    
                 5.7.1.    Use of AR and VR In E-Commerce    
                 5.7.2.    On-site Customization and Personalized Experience    
       5.8.    Impact of Covid-19 On the E-Commerce Market    

6.    E-Commerce Market, by Business Model    
       6.1.    Introduction    
       6.2.    Horizontal E-Commerce    
       6.3.    Vertical E-Commerce    

7.    E-Commerce Market, by Browsing Medium    
       7.1.    Introduction    
       7.2.    Desktop/Laptop    
       7.3.    Mobile/Tablet    
                 7.3.1.    Application-Based    
                 7.3.2.    Browser-Based   

8.    E-Commerce Market, by Payment Mode    
       8.1.    Introduction    
       8.2.    Card Payments    
       8.3.    Digital Wallets    
       8.4.    Bank Transfers    
       8.5.    Cash Payments    
       8.6.    Other Payment Modes  
 
9.       E-Commerce Market, by offering    
       9.1.    Introduction    
       9.2.    Beauty & Fashion Products    
       9.3.    Travel & tourism    
       9.4.    Electronic Products    
       9.5.    Household Products    
       9.6.    Pharmaceutical Products    
       9.7.    Food & Beverage    
       9.8.    Other Products    

10.    E-Commerce Market, by Geography    
         10.1.    Introduction    
         10.2.    North America    
                     10.2.1.    U.S    
                     10.2.2.    Canada    
         10.3.    Europe    
                     10.3.1.    U.K.    
                     10.3.2.    Germany    
                     10.3.3.    France    
                     10.3.4.    Russia    
                     10.3.5.    Italy    
                     10.3.6.    Spain    
                     10.3.7.    Netherlands    
                     10.3.8.    Sweden    
                     10.3.9.    Poland    
                     10.3.10. Rest of Europe    
         10.4.    Asia-Pacific    
                     10.4.1.    China    
                     10.4.2.    Japan    
                     10.4.3.    South Korea    
                     10.4.4.    India    
                     10.4.5.    Australia & New Zealand    
                     10.4.6.    Indonesia    
                     10.4.7.    Thailand    
                     10.4.8.    Vietnam    
                     10.4.9.    Singapore    
                     10.4.10. Malaysia    
                     10.4.11. Rest of Asia-Pacific (ROAPAC)    
         10.5.    Latin America    
                     10.5.1.    Brazil    
                     10.5.2.    Mexico    
                     10.5.3.    Argentina    
                     10.5.4.    Rest of Latin America (ROLATAM)    
         10.6.    Middle East & Africa    
                     10.6.1.    Saudi Arabia    
                     10.6.2.    UAE    
                     10.6.3.    Israel    
                     10.6.4.    South Africa    
                     10.6.5.    Rest of Middle East & Africa (ROMEA)  
 
11.    Competitive Landscape    
         11.1.    Introduction    
         11.2.    Key Growth Strategies    
         11.3.    Market Share Analysis    
         11.4.    Companies Benchmarking    
                     11.4.1.    Pure Play E-Commerce Companies    
                     11.4.2.    Omni-Channel E-Commerce Companies  
     
12.    Company Profiles    
         12.1.    Alibaba Group Holding Limited    
                     12.1.1.    Business Overview    
                     12.1.2.    Strategic Developments    
         12.2.    Amazon.Com, Inc.    
                     12.2.1.    Business Overview    
                     12.2.2.    Strategic Developments    
         12.3.    eBay Inc.    
                     12.3.1.    Business Overview    
                     12.3.2.    Strategic Developments    
         12.4.    Jd. Com, Inc. (Jingdong)    
                     12.4.1.    Business Overview    
                     12.4.2.    Strategic Developments    
         12.5.    Rakuten, Inc.    
                     12.5.1.    Business Overview    
                     12.5.2.    Strategic Developments    
         12.6.    the Home Depot, Inc.    
                     12.6.1.    Business Overview    
                     12.6.2.    Strategic Developments    
         12.7.    Otto Gmbh & Co Kg    
                     12.7.1.    Business Overview    
                     12.7.2.    Strategic Developments    
         12.8.    Zalando Se    
                     12.8.1.    Business Overview    
                     12.8.2.    Strategic Developments    
         12.9.    Princeline.Com (Booking Holdings Inc.)    
                     12.9.1.    Business Overview    
                     12.9.2.    Strategic Developments    
         12.10.   B2w Digital Company    
                     12.10.1. Business Overview    
                     12.10.2. Strategic Developments    
         12.11.   Groupon, Inc.    
                     12.11.1. Business Overview    
                     12.11.2. Strategic Developments    
         12.12.   Walmart, Inc.    
                     12.12.1. Business Overview    
                     12.12.2. Strategic Developments    
         12.13.   Inter Ikea Systems B.V.    
                     12.13.1. Business Overview    
                     12.13.2. Strategic Developments    
         12.14.   Costco Wholesale Corporation    
                     12.14.1. Business Overview    
                     12.14.2. Strategic Developments    
         12.15.   Shopify, Inc.    
                     12.15.1. Business Overview    
                     12.15.2. Strategic Developments    
         12.16.   Wayfair, Inc.    
                     12.16.1. Business Overview    
                     12.16.2. Strategic Developments    
         12.17.   Suning.Com Co., Ltd. (Suning Commerce Group Co., Ltd.)    
                     12.17.1. Business Overview    
                     12.17.2. Strategic Developments    
         12.18.   Best Buy Co., Inc.    
                     12.18.1. Business Overview    
                     12.18.2. Strategic Developments    
         12.19.    Tesco Plc    
                     12.19.1. Business Overview    
                     12.19.2. Strategic Developments    

13.    Appendix    
         13.1.     Questionnaire    
         13.2.     Available Customization    
                     13.2.1.    Active Users and Average Spend    
                     13.2.2.    Leading Companies    
                     13.2.3.    Country Level    

List of Tables

Table 1        Currency Conversion Rate, 2016-2019
Table 2        Economies with Relevant E-Commerce Legislations, by Region
Table 3        Impact Assessment of Covid-19 On E-Commerce Market (USD Billion)
Table 4        Global E-Commerce Market Size, by Business Model, 2019-2027 (USD Billion)
Table 5        Global E-Commerce Market Size, by Country/Region, 2019-2027 (USD Million)
Table 6        Global Horizontal E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 7        Global Vertical E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 8        Global E-Commerce Market Size, by Browsing Medium, 2019-2027 (USD Billion)
Table 9        Global Desktop/Laptop E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 10    Global Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 11    Global Mobile/Tablet E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 12    Global Mobile/Tablet Application-Based E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 13    Global Mobile/Tablet Browser-Based E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 14    Global E-Commerce Market Size, by Payment Mode, 2019-2027 (USD Billion)
Table 15    Global E-Commerce Market Size through Card Payment, by Country/Region, 2019-2027 (USD Billion)
Table 16    Global E-Commerce Market Size through Digital Wallets, by Country/Region, 2019-2027 (USD Billion)
Table 17    Global E-Commerce Market Size through Bank Transfers, by Country/Region, 2019-2027 (USD Billion)
Table 18    Global E-Commerce Market Size through Cash Payments, by Country/Region, 2019-2027 (USD Billion)
Table 19    Global E-Commerce Market Size through Other Payment Modes, by Country/Region, 2019-2027 (USD Billion)
Table 20    Global E-Commerce Market Size, by offering, 2019-2027 (USD Billion)
Table 21    Global Beauty & Fashion Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 22    Global Travel & Tourism E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 23    Global Electronic Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 24    Global Household Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 25    Global Pharmaceutical Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 26    Global Food & Beverage E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 27    Global Other Products E-Commerce Market Size, by Country/Region, 2019-2027 (USD Billion)
Table 28    Global E-Commerce Market Size, by Country/Region, 2019–2027 (USD Billion)
Table 29    North America: E-Commerce Market Size, by Country, 2019–2027 (USD Billion)
Table 30    North America: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 31    North America: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 32    North America: E-Commerce Market Size for Mobile/Tablet Browsing, by Type, 2019–2027 (USD Billion)
Table 33    North America: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 34    North America: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 35    U.S.: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 36    U.S.: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 37    U.S.: E-Commerce Market Size for Mobile/Tablet Browsing, by Type, 2019–2027 (USD Billion)
Table 38    U.S.: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 39    U.S.: E-Commerce Market Size, by offering Category, 2019–2027 (USD Billion)
Table 40    Canada: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 41    Canada: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 42    Canada: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 43    Canada: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 44    Canada: E-Commerce Market Size, by offering Category, 2019–2027 (USD Billion)
Table 45    Europe: E-Commerce Market Size, by Country, 2019–2027 (USD Billion)
Table 46    Europe: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 47    Europe: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 48    Europe: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 49    Europe: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 50    Europe: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 51    U.K.: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 52    U.K.: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 53    U.K.: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 54    U.K.: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 55    U.K.: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 56    Germany: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 57    Germany: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 58    Germany: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 59    Germany: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 60    Germany: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 61    France: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 62    France: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 63    France: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 64    France: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 65    France: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 66    Russia: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 67    Russia: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 68    Russia: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 69    Russia: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 70    Russia: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 71    Italy: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 72    Italy: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 73    Italy: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 74    Italy: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 75    Italy: E-Commerce Market Size, by offering Category, 2019–2027 (USD Billion)
Table 76    Spain: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 77    Spain: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 78    Spain: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 79    Spain: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 80    Spain: E-Commerce Market Size, by offering Category, 2019–2027 (USD Billion)
Table 81    Netherlands: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 82    Netherlands: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 83    Netherlands: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 84    Netherlands: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 85    Netherlands: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 86    Sweden: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 87    Sweden: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 88    Sweden: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 89    Sweden: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 90    Sweden: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 91    Poland: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 92    Poland: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 93    Poland: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 94    Poland: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 95    Poland: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 96    Roe: E-Commerce Market Size, by Business Model, 2019–2027 (USD Billion)
Table 97    Roe: E-Commerce Market Size, by Browsing Medium, 2019–2027 (USD Billion)
Table 98    Roe: E-Commerce Market Size for Mobile/Tablet, by Type, 2019–2027 (USD Billion)
Table 99    Roe: E-Commerce Market Size, by Payment Mode, 2019–2027 (USD Billion)
Table 100    Roe: E-Commerce Market Size, by offering, 2019–2027 (USD Billion)
Table 101    Asia-Pacific: E-Commerce Market Size, by Country, 2019–2027, (USD Billion)
Table 102    Asia-Pacific: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 103    Asia-Pacific: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 104    Asia-Pacific: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 105    Asia-Pacific: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 106    Asia-Pacific: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 107    China: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 108    China: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 109    China: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 110    China: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 111    China: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 112    Japan: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 113    Japan: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 114    Japan: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 115    Japan: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 116    Japan: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 117    South Korea: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 118    South Korea: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 119    South Korea: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 120    South Korea: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 121    South Korea: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 122    India: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 123    India: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 124    India: Mobile/Tablet E-Commerce Market Size, by Type, 2019-2027 (USD Billion)
Table 125    India: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 126    India: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 127    Australia & New Zealand: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 128    Australia & New Zealand: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 129    Australia & New Zealand: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 130    Australia & New Zealand: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 131    Australia & New Zealand: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 132    Indonesia: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 133    Indonesia: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 134    Indonesia: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 135    Indonesia: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 136    Indonesia: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 137    Thailand: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 138    Thailand: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 139    Thailand: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 140    Thailand: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 141    Thailand: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 142    Vietnam: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 143    Vietnam: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 144    Vietnam: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 145    Vietnam: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 146    Vietnam: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 147    Singapore: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 148    Singapore: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 149    Singapore: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 150    Singapore: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 151    Singapore: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 152    Malaysia: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 153    Malaysia: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 154    Malaysia: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 155    Malaysia: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 156    Malaysia: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 157    Rest of Asia-Pacific: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 158    Rest of Asia-Pacific: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 159    Rest of Asia-Pacific: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 160    Rest of Asia-Pacific: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 161    Rest of Asia-Pacific: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 162    Latin America: E-Commerce Market Size, by Country, 2019–2027, (USD Billion)
Table 163    Latin America: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 164    Latin America: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 165    Latin America: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 166    Latin America: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 167    Latin America: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 168    Brazil: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 169    Brazil: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 170    Brazil: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 171    Brazil: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 172    Brazil: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 173    Mexico: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 174    Mexico: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 175    Mexico: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 176    Mexico: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 177    Mexico: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 178    Argentina: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 179    Argentina: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 180    Argentina: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 181    Argentina: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 182    Argentina: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 183    Rest of Latin America: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 184    Rest of Latin America: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 185    Rest of Latin America: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 186    Rest of Latin America: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 187    Rest of Latin America: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 188    Middle East & Africa: E-Commerce Market Size, by Country, 2019–2027, (USD Billion)
Table 189    Middle East & Africa: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 190    Middle East & Africa: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 191    Middle East & Africa: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 192    Middle East & Africa: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 193    Middle East & Africa: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 194    Saudi Arabia: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 195    Saudi Arabia: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 196    Saudi Arabia: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 197    Saudi Arabia: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 198    Saudi Arabia: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 199    UAE: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 200    UAE: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 201    UAE: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 202    UAE: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 203    UAE: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 204    Israel: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 205    Israel: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 206    Israel: E-Commerce Market Size, by Mobile/Tablet, 2019–2027, (USD Billion)
Table 207    Israel: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 208    Israel: E-Commerce Market Size, by offering Category, 2019–2027, (USD Billion)
Table 209    South Africa: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 210    South Africa: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 211    South Africa: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 212    South Africa: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 213    South Africa: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 214    Rest of MEA: E-Commerce Market Size, by Business Model, 2019–2027, (USD Billion)
Table 215    Rest of MEA: E-Commerce Market Size, by Browsing Medium, 2019–2027, (USD Billion)
Table 216    Rest of MEA: Mobile/Tablet E-Commerce Market Size, by Type, 2019–2027, (USD Billion)
Table 217    Rest of MEA: E-Commerce Market Size, by Payment Mode, 2019–2027, (USD Billion)
Table 218    Rest of MEA: E-Commerce Market Size, by Category, 2019–2027, (USD Billion)
Table 219    Recent Developments by Major Players, 2019 To 2021
Table 220    Pure E-Commerce Company Benchmarking, 2020
Table 221    Omni-Channel E-Commerce Company Benchmarking, 2020

 
List of Figures

Figure 1    Market Ecosystem
Figure 2    Key Stakeholders
Figure 3    Research Process
Figure 4    Key Secondary Resources
Figure 5    Primary Research Techniques
Figure 6    Key Executives Interviewed
Figure 7    Breakdown of Primary Interviews (Supply-Side & Demand-Side)
Figure 8    Market Sizing and Growth forecast Approach
Figure 9    Key Insights
Figure 10    Horizontal E-Commerce Segment to Dominate the E-Commerce Market, by Business Model
Figure 11    Desktop/Laptop Browsing Segment to Dominate the E-Commerce Market, by Browsing Medium (2020-2027)
Figure 12    Card Payment Segment to Dominate the E-Commerce Market, by Payment Mode (2020-2027)
Figure 13    Beauty and Fashion Products Segment to Dominate the Global E-Commerce Market, by offering (2020-2027)
Figure 14    E-Commerce Market, by Region
Figure 15    E-Commerce Supply Chain
Figure 16    Porter’s Five forces Model for E-Commerce
Figure 17    M-Commerce total Sales, 2013-2021 (%)
Figure 18    Global Internet Penetration Rate, 2020
Figure 19    Global Internet Penetration Share, by Region, 2020
Figure 20    Number of Smartphone, 2016-2021
Figure 21    Social Media Product Discovery Share in The U.S., 2018
Figure 22    Reasons for Abandonment During Checkouts
Figure 23    Global E-Commerce Market Size, by Business Model, 2020-2027 (USD Billion)
Figure 24    Global E-Commerce Market Size, by Browsing Medium, 2020-2027 (USD Billion)
Figure 25    Global E-Commerce Market Size, by Payment Mode, 2020-2027 (USD Billion)
Figure 26    Global E-Commerce Market Size, by offering, 2021-2027 (USD Billion)
Figure 27    Global E-Commerce Market Size, by Geography, 2021–2027 (USD Billion)
Figure 28    Geographic Snapshot: North American E-Commerce Market
Figure 29    Geographic Snapshot: European E-Commerce Market
Figure 30    Geographic Snapshot: North American E-Commerce Market
Figure 31    Major Growth Strategies Adopted by Key Players
Figure 32    top E-Commerce Companies, by Market Value, 2020
Figure 33    Alibaba Group Holding Limited: Financial Overview, 2020
Figure 34    Amazon.Com, Inc.: Financial Overview, 2019
Figure 35    eBay Inc.: Financial Overview, 2019
Figure 36    Jd.Com, Inc.: Financial Overview, 2019
Figure 37    Rakuten, Inc.: Financial Overview, 2020
Figure 38    The Home Depot, Inc.: Financial Overview, 2019
Figure 39    Otto Gmbh & Co Kg: Financial Overview, 2019
Figure 40    Zalando Se: Financial Overview, 2019
Figure 41    Booking Holdings Inc.: Financial Overview, 2020
Figure 42    B2w Digital Company: Financial Overview, 2020
Figure 43    Groupon, Inc.: Financial Overview, 2020
Figure 44    Walmart, Inc.: Financial Overview, 2020
Figure 45    Inter Ikea Systems B.V.: Financial Overview, 2020
Figure 46    Costco Wholesale Corporation: Financial Overview, 2020
Figure 47    Shopify, Inc.: Financial Overview, 2020
Figure 48    Wayfair, Inc.: Financial Overview, 2019
Figure 49    Suning.Com Co., Ltd.: Financial Overview, 2019
Figure 50    Best Buy Co., Inc.: Financial Overview, 2020
Figure 51    Tesco Plc: Financial Overview, 2020

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