The Online Language Learning Market is projected to reach $38.7 billion by 2030, at a CAGR of 20.8% during the forecast period 2023–2030. The growth of this market is driven by globalization and the growing need for cross-border communication, the growing E-learning market, and the penetration of artificial intelligence in E-learning. The increasing expenditure on the education sector, rising internet and smartphone user base, and increasing preference for a multilingual workforce by multinational companies are expected to create market growth opportunities. However, data security and privacy concerns restrain the growth of this market. High implementation cost is a major challenge for the players in this market. Additionally, flexible pricing structures and the introduction of wearable technologies are prominent trends in the market.
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Penetration of Artificial Intelligence in E-Learning is Expected to Drive Market Growth
Technological advancements worldwide have made establishing and managing online language learning more accessible. New technologies, such as the IoT, cloud computing, mobile internet, and wearable gadgets, have resulted in the spread of online language learning products and applications. Recent developments, such as social networking platforms, and voice recognition & computer video cameras, have further expanded the potential of technology to enhance online language learning.
Due to the benefits of these technologies, the modernization of foreign language learning has been the major focus for many companies, paving the way for online language learning platforms. Neural network capabilities were utilized with AI language education platforms to revolutionize education for students, teachers, and the enterprise sector. AI algorithms have the potential to advance E-learning in every field. In the case of language learning, AI personalizes teachings and lessons to each learner, reducing the time, cost, and pressure involved in completing online or app-based courses.
Furthermore, the introduction of wearable technology to learn languages is one of the key trends to gaining traction in corporate online language learning. Wearable technologies, including HoloLens, fitness trackers, smartwatches, and smart glasses, assist users in learning languages in an advanced manner. For instance, Google Glass offers access to websites and supports more than 150 apps, including media, utilities, and language learning. It promotes learner interaction and language fluency by facilitating language learning in different set-ups, such as collaborative and individual.
Due to the growing demand for mobile devices, such as computers, smartphones, and tablets, key players are explicitly designing apps with the help of big data, machine learning, and AI.
Some of the recent developments are as follows:
- In April 2023, Coursera, Inc. (U.S.) launched AI-powered tools that can auto-generate course content and inform how teachers structure lessons by recommending readings, assignments, glossaries, and other materials, potentially helping teachers save time on lesson planning.
- In September 2022, Skilldora (U.S.) partnered with D-ID (U.S.) to launch the first e-learning platform & app using Instructed Courses™ to deliver consistently structured, high quality courses, perfectly presented across the U.S.
- In June 2022, D-ID (U.S.), a world leader in AI-driven creative media, partnered with Skillplus (Japan), a Japanese E-learning platform, to sell seminars and E-learning courses that include D-ID’s digital human technology into their offering.
- In June 2022, Twinkl (Vietnam) partnered with Elsa Company Limited (Vietnam) to bring an English training solution with Artificial Intelligence (AI) technology to provide high-quality English training.
Such developments and the penetration of artificial intelligence in E-learning contribute to the overall market growth.
Key Findings in the Online Language Learning Market Study:
In 2023, the Self-learning Apps and Applications Segment is Expected to Dominate the Online Language Learning Market
Based on learning mode, the global online language learning market is broadly segmented into self-learning apps, applications, and tutoring. In 2023, the self-learning apps and applications segment is expected to account for the largest share of the global online language learning market. The segment is also projected to register the highest CAGR during the forecast period. This segment's large market share is attributed to the rising adoption of self-learning apps and information & communication technology (ICT) in educational institutions, expanding higher education opportunities, growing need for immersive and practical language practice, increasing digitalization of educational content, increasing user base for mobile phones, easy availability of language learning apps, online courses, and virtual tutors, and growing need for personalized and flexible language education experiences.
In 2023, the <18 years Segment is Expected to Dominate the Online Language Learning Market
Based on age group, the global online language learning market is broadly segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2023, the <18 years segment is expected to account for the largest share of the global online language learning market. The segment is also projected to register the highest CAGR during the forecast period. The large market share of this segment is attributed to the increasing demand for online language learning programs with lively and comfortable environments, the rising need for online interactive language apps and gamified platforms, and the increasing need for immersive and practical language practice.
In 2023, the English Language Segment is Expected to Dominate the Online Language Learning Market
Based on language, the global online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English language segment is expected to account for the largest share of the global online language learning market. The large market share of this segment is attributed to the growing priority for English in business & professional areas, rising investments in start-ups & small companies teaching English, the growing number of English language learners worldwide, and the increasing emphasis on learning English in schools and educational institutions.
However, the Mandarin language segment is projected to register the highest CAGR during the forecast period due to the high demand for the Mandarin language due to its economic and cultural significance, growing global demand for increasing business opportunities in China, increasing use of Mandarin on social media platforms including WeChat, Weibo, JD.com, Alibaba, and Tencent, and growing cross-cultural communication and globalization.
Asia-Pacific to be the Fastest Growing Market
Based on geography, the global online language learning market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific is projected to register the highest CAGR during the forecast period due to the increasing international migration, growing use of language skills for academic and personal developments, increasing popularity and usage of mobile devices and internet connectivity in developed & developing countries, growing demand for language skills to work and collaborate across borders, increasing budget allocations and investments for E-learning programs, global business expansion, and increasing digitalization of educational content.
Key Players
The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by the leading market participants in the online language learning market in the last three to four years. The key players profiled in the online language learning market report are Berlitz Corporation (U.S.), Rosetta Stone, Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (France), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babble GmbH (Germany), Busuu Limited (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited), Mango Languages (U.S.), Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), and ELSA Corp. (U.S.).
Scope of the report:
Online Language Learning Market Assessment, by Learning Mode
- Self-learning Apps and Applications
- Tutoring
- One-on-one Learning
- Group Learning
Online Language Learning Market Assessment, by Age Group
- <18 years
- 18-20 Years
- 21-30 Years
- 31-40 Years
- >40 Years
Online Language Learning Market Assessment, by Language
- English
- French
- Spanish
- Mandarin
- German
- Italian
- Arabic
- Japanese
- Korean
- Other Languages
Online Language Learning Market Assessment, by End User
- Individual Learners
- Educational Institutions
- Government Institutes
- Corporate Learners
Online Language Learning Market Assessment, by Geography
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Indonesia
- Australia & New Zealand
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Vietnam
- Rest of Asia-Pacific
- Europe
- Germany
- France
- Italy
- U.K.
- Spain
- Russia
- Poland
- Netherlands
- Sweden
- Belgium
- Austria
- Switzerland
- Finland
- Norway
- Turkey
- Ireland
- Luxembourg
- Rest of Europe
- North America
- Middle East & Africa
- Saudi Arabia
- UAE
- Rest of the Middle East & Africa
- Latin America
- Mexico
- Brazil
- Rest of Latin America
Key questions answered in the report: