Hair Care Market by Product [Shampoo, Conditioner, Oil, Color, Serum, Styling Products (Wax, Spray, Gel)], Type [Organic, Synthetic], Distribution Channel [Supermarket, Pharmacies, Salon, Online], End User [Male, Female, Kids] - Global Forecast to 2032

The Hair Care Market is projected to reach $ 121.08 billion by 2032, at a CAGR of 4.1% from 2025 to 2032. Recently, the focus on hair care has increased among adults to prevent hair loss and improve hair health. Proper hair care can promote hair growth and prevent premature hair loss. Various hair care products are available in the market for better hair care. The hair care market covers shampoos, conditioners, hair oils, hair colors, hair serums, and hair styling products such as hair wax, hair sprays, and hair styling gels offered by key companies to supermarkets & hypermarkets, pharmacies, beauty salons, and online stores.

Hair care products help maintain hair quality, stimulate hair growth, and boost blood circulation. These products also help prevent infection & itching on the scalp.

The growth of this market is driven by the growing demand for organic hair care products, increased spending on beauty and personal products, rising hair-related problems, and growing demand for cosmetology services for hair care. In addition, the growing penetration of e-commerce and increasing focus on hair styling in developing countries offer opportunities for the growth of this market.

Rising Hair-related Problems to Drive the Demand for Hair Care Market

The adoption of hair care products is rising to cure or reduce the effect of common hair problems such as loss of hair, dandruff, oily/greasy hair, heat-damaged hair, and dull & dry hair, among others. Alopecia areata (hair loss) is an autoimmune disorder that causes patchy and unpredictable hair loss. According to National Alopecia Areata Foundation (U.S.), alopecia affects nearly 6.8 million people with a lifetime prevalence risk of 2.1% in the U.S. Additionally, many market players are seeking the opportunity to develop and launch products for other common hair problems such as dandruff, dry hair, oily hair, split ends, frizzy hair, dull hair, heat-damaged hair, color-damaged hair, and gray hair. For instance, in January 2021, Emmbros Overseas Pvt Ltd. (India) launched its hair care range under the brand St Botanica. This new range of hair care products is designed to re-bond and reinforce the hair surface. Additionally, in June 2022, SUPERCLUSTER PI PRIVATE LIMITED (India) launched a hair color shampoo under the brand name Absolutely Ayur for reversing grey hair.

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Increasing Expenses on Beauty & Personal Care Products to Drive the Demand for Hair Care Market

People worldwide are concerned about their hair and hair-related problems. Although several sectors were negatively affected due to the COVID-19 pandemic, the hair care sector showed growth. The consumption of hair color and hair styling products at home increased as salons were shut down due to the lockdowns. Additionally, the rapid growth of the middle-class population in emerging markets led to a boom in beauty or personal grooming products, particularly in Latin America and Asia-Pacific.

Key Findings in the Hair Care Market Study:

In 2025, the shampoos segment is expected to account for the largest share of the market

Based on product type, in 2025, the shampoos segment is expected to account for the largest share of the hair care market. Shampooing is the basic form of cleansing hair. It helps remove dirt, oil, odors, and debris from the scalp to keep it clean and healthy. The different types of shampoos are shampoos for color-treated hair, shampoos for oily, normal or dry hair, volumizing shampoo, shampoo for babies/children, and clarifying shampoo, among others. The large market share of this segment is attributed to the high incidence of hair-related problems, including hair loss, heat-damaged hair, and oil/greasy hair and the availability of a large number of products suiting peoples’ needs.

Organic Segment to Grow with the Lucrative Growth Over the Forecast Period

Based on the type, the hair care market is segmented into organic and synthetic. The organic segment is projected to register the highest CAGR during the forecast period. The growing spending on organic products and the launch of various organic hair care products are the factors contributing to the growth of this segment. Although organic hair care products are costlier than synthetic ones, their demand is growing. The growing demand for organic hair care products is attributed to their features, such as being environment friendly, safe and gentle on the skin, nourishing, and promoting hair growth.

Based on distribution channel, in 2025, the supermarkets & hypermarkets segment to account for the largest share of the hair care market

Based on distribution channel, in 2025, the supermarkets & hypermarkets segment is expected to account for the largest share of the hair care market. Supermarkets & hypermarkets provide significant benefits to customers while shopping for hair care products, including the availability of various products and discounted prices. People prefer purchasing hair care products from supermarkets and hypermarkets due to the freedom of selection that comes with a wide range of hair care products for various hair problems.

Females Segment to Account for the Largest Share of the Hair Care Market in 2025

Based on end-user, in 2025, the females segment is expected to account for the largest share of the hair care market. Healthy hair is very vital to the well-being and health of the hair condition among women. The large market share of this segment is attributed to the increasing hair-related problems, high penetration of hair styling products for women, and easy availability and positioning of hair care products for women.

Asia-Pacific: The Fastest-growing Regional Market

Asia-Pacific is slated to record the highest CAGR in the hair care market during the forecast period. The key factors contributing to the market growth are the presence of a number of leading market players, a large share of the population utilizing hair care products, rising spending on personal care products, and a large number of launches of hair care products.

Key Players

The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by leading market participants between 2020 and 2022. The key players profiled in the hair care market report are L’Oréal S.A. (France), The Procter & Gamble Company (U.S.), Kao Corporation (Japan), Unilever PLC (U.K.), Shiseido Company, Limited (Japan), Johnson & Johnson Services, Inc. (New Jersey), Avon Products, Inc. (U.K.), Revlon Consumer Products Corporation (U.S.), Beiersdorf AG (Germany), Henkel AG & Co. KGaA (Germany), Natura &Co Holding S.A. (Brazil), Aveda Corporation (U.S.), and Oriflame Cosmetics S.A. (Switzerland).

Scope of the Report:

Hair Care Market, by Product

• Shampoos
• Conditioners
• Hair Oils
• Hair Colors
• Hair Serums
• Hair Styling Products
  • Hair Wax
  • Hair Sprays
  • Hair Styling Gels
  • Other Hair Styling Products
• Other Hair Products
  (Note: Other hair styling products include creams, clays, and mousse)
  (Note: Other hair products include masks, volumizers, and lotion & tonics)

Hair Care Market, by Type

• Organic
• Synthetic

Hair Care Market, by Price Category

• High-end hair Products
• Medium-end Hair Products
• Low-end Hair Products

Hair Care Market, by Distribution Channel

• Supermarkets & Hypermarkets
• Pharmacies
• Beauty Salons
• Online Stores
• Other Distribution Channel
  (Note: Other distribution channels include departmental stores, mono-brand stores, and mass merchandisers)

Hair Care Market, by End User

• Females
• Males
• Kids

Hair Care Market, by Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa

Key questions answered in the report: