The Interactive Display Market is expected to grow at a CAGR of 8.1% from 2020 to 2027 to reach USD 35.03 billion by 2027, from USD 20.34 billion in 2020. Interactive displays find applications across multiple industry verticals, such as retail, BFSI, education, corporate & government, healthcare, transportation, sports & entertainment, and hospitality. These displays are highly valued in the retail sector, wherein they are extensively used as digital signages to attract customers. Another important end-user sector for interactive displays is the education sector. Interactive whiteboards are widely implemented in schools and colleges to promote interactive learning. The growth of the interactive display market is majorly driven by increasing demand for interactive signages & kiosks, declining cost of interactive displays, and rising adoption of interactive learning solutions in classrooms.
Increasing demand for interactive signages and kiosks is propelling the growth of the interactive display market
Interactive displays are gaining popularity in digital signages and kiosks, as they provide a more personalized user experience. Interactive signages turn viewers into users to express their preferences through interaction, and they display information specific to individual needs and interests. These displays are used in shopping places, restaurants, and hotels. Furthermore, the growing number of smart cities pushes the demand for interactive signages and kiosks as interactive displays play an essential role in transforming cities to create smart cities.
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Rising adoption of interactive learning solutions in classrooms is supporting the growth of the interactive display market
Interactive displays are being used to bolster active learning within classrooms. Interactive whiteboards, a popular product within this segment, combines the functionality of whiteboards via digital white boarding software with the ability to embed media. These displays focus on collaboration, flexibility, and creativity in classrooms by providing various inbuilt features, such as multi-touch capabilities, on-screen annotation, and easy view panels. Interactive displays are a great way of enhancing students’ engagement, communication, and classroom accommodation. These displays also support teachers by providing them more freedom and flexibility.
Impact of COVID-19 on the Interactive Display Market
The outbreak of the COVID-19 pandemic has caused a widespread economic downturn as several countries imposed strict lockdowns to contain the infection. This has affected diverse industries; manufacturing is one of the severely impacted. There has been a significant impact on technology supply chains globally. The crisis has led to declining industrial activities leading to the slowdown of production of key semiconductor components. Displays are one of the segments, which has witnessed a huge decline in the second quarter of 2020. Due to the drastic fall in demand and supply chain disruption, manufacturers are slowing down their production.
The interactive display market has experienced a decline in sales in 2020. Factors such as declining demand for public information displays (PIDs), shutdown of offline retail stores, contraction in the hospitality sector, and close down of schools & offices have adversely impacted the market for interactive displays. The market has witnessed product delays and global shortages. However, a positive outlook is anticipated in 2021, with slow recovery in the retail, corporate, and education sectors.
Key Findings in the Global Interactive Display Market Study:
Interactive kiosks dominated the interactive display market
Based on product, the interactive display market is segmented into interactive flat panel displays, interactive whiteboards, interactive kiosks, interactive video walls, and others. In 2020, the interactive kiosks segment accounted for the largest share of the global interactive display market. The large share of this segment is mainly attributed to the increasing demand for interactive kiosks at retail centers. Further, the development of smart cities is bolstering the demand for interactive kiosks. However, the interactive video walls segment is expected to grow at the highest CAGR during the forecast period.
Panel size 32”-65” commanded largest share of the global interactive display market
Based on panel size, the 32”-65” size segment accounted for the largest share of the market in 2020. The overall growth of this segment is mainly attributed to the widespread use of this panel size in the healthcare, retail, and hospitality industries. In the food and beverage industry, interactive displays are used to display menus, pricing, ingredients, and provide order customization to customers.
LCD dominated the global interactive display market
Based on technology, the LCD segment accounted for the largest share of the market in 2020. The declining cost of LCD interactive displays is one of the major factors driving the growth of this segment.
In 2020, the retail sector accounted for the largest share of the market
Based on end user, the retail sector commanded the largest share of the global interactive display market in 2020. The widespread implementation of interactive signages and interactive kiosks in retail stores to attract customers and drive sales is one of the major drivers for the growth of this segment. Retailers can understand shopper behavior with product engagement insights, thus helping them to improve merchandising, pricing, and content. However, the hospitality segment is projected to grow with the fastest CAGR during the forecast period. The fast growth of this segment is attributed to the adoption of interactive displays by affordable hotels as well as luxury hotels.
North America held the largest market share throughout the forecast period
North America commanded the largest share of the global interactive display market in 2020, due to the large scale adoption of displays in industries, such as retail, healthcare, corporate, among others. Also, the rapid implementation of interactive displays in the education sector contributes to the growth of this region. Further, the demand for interactive displays has significantly increased in the entertainment sector for concerts, museums, exhibitions, and sports arenas.
Key Players
The report includes the competitive landscape based on extensive assessment of the key strategic developments adopted by leading market participants in the industry over the past three years (2018-2021). The key players operating in the global interactive display market are Samsung Electronics (South Korea), NEC Corporation (Japan), LG Display (South Korea), Leyard Optoelectronic (China), Sharp (Japan), Panasonic Corporation (Japan), ViewSonic (US), Elo Touch Solutions (US), Crystal Display Systems (UK), Horizon Display (US), BenQ Corporation (Taiwan), Promethean World Ltd (US), Pro Display Group (UK), SMART Technologies (Canada), and TableConnect GmbH (Austria).
Scope of the Report
Interactive Display Market by Product
- Interactive Flat Panel Displays
- Interactive Whiteboards
- Interactive Kiosks
- Interactive Video Walls
- Others
Interactive Display Market by Panel Size
- 17–32”
- 32”–65”
- 65” and Above
Interactive Display Market by Technology
Interactive Display Market by End User
- Retail
- BFSI
- Healthcare
- Corporate & Government
- Transportation
- Education
- Sports and Entertainment
- Hospitality
- Others
Interactive Display Market by Geography
- North America
- Europe
- Germany
- U.K
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific (APAC)
- China
- Japan
- India
- Rest of Asia-Pacific
- Latin America
- Middle East and Africa
Key questions answered in the report-