Interactive Display Market Size & Forecast

The Interactive Display Market is expected to reach $51.24 billion by 2031, at a CAGR of 9.9% from 2024 to 2031. The growth of the interactive display market is driven by the widespread adoption of interactive learning solutions in classrooms, the increased adoption of self-service displays in the hospitality sector, and the rising demand for interactive signage and kiosks. However, challenges related to the installation and maintenance of interactive display components may restrain market growth.

The rising adoption of AR & VR technology to enhance consumer experiences and the rising demand for interactive kiosks in the retail sector is expected to create market growth opportunities. However, performance and accuracy issues are some of the challenges impeding the market’s growth. Additionally, the emergence of AI-powered interactive displays is a prominent trend in the interactive display market.

Interactive Display Market Growth Drivers

Rising Demand for Interactive Signage and Kiosks

The global demand for interactive flat panel displays and kiosks has been steadily increasing in recent years, driven by increased adoption in the retail and corporate sectors. The integration of interactive digital signage and kiosks has led to increased customer footfall and improved responses for enterprises and businesses. The surge in digital ad spending has contributed to the increased demand for digital signage. Moreover, the introduction of interactive features has further fueled the increase in digital ad expenditure.

Leading companies such as LG and Samsung are actively developing efficient interactive display solutions to meet the needs of smart cities. Interactive kiosks installed in smart cities, subways, and metro stations enable citizens to purchase tickets without visiting counters. Similarly, multinational corporations and IT parks are increasingly deploying touch screens and interactive kiosks to provide better facilities for employee engagement.

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Rising Adoption of Interactive Learning Solutions in Classrooms

The adoption of interactive displays in classrooms facilitates advanced teaching and learning techniques. Over the past decade, there has been an increase in the adoption of interactive whiteboards in educational settings. Substantial investments and initiatives aimed at transforming educational infrastructure through the implementation of digital products and advanced technologies are driving the growth of the interactive displays market.

Governments and educational institutions worldwide are prioritizing the provision of technologically advanced infrastructure to facilitate better knowledge-sharing between teachers and students. These initiatives, coupled with advancements in digital learning solutions, are contributing to the increased demand for interactive whiteboards and flat panel displays in schools, colleges, K-12 institutions, and universities.

Interactive Display Market Trend

Emergence of AI-powered Interactive Displays

The interactive display industry is evolving rapidly, driven by technological innovations such as the integration of AI technologies. Displays equipped with AI-powered features offer users a more immersive interaction and presentation experience. These products enhance collaborative learning in classrooms and improve meeting experiences in the corporate sector. The trend of AI-powered interactive displays is expected to gain momentum over the forecast period, driven by the numerous benefits they offer in terms of advanced interaction capabilities.

In the retail sector, AI-powered displays play a crucial role in providing personalized experiences to customers. By leveraging AI, interactive displays can enhance their features by contextualizing data and creating personalized advertisements. The increasing investments in digital signage and AI technologies, coupled with the increasing integration of AI in display technologies, are expected to drive the demand for AI-powered digital signage in the coming years.

Interactive Display Market Opportunity

Rising Adoption of AR & VR Technology to Enhance Consumer Experiences

AR and VR have revolutionized numerous digital technologies. Advancements in display technologies, along with the rapid development of AR technologies, are creating market growth opportunities. AR Windows resemble standard video displays for advertisements; however, these windows utilize augmented reality technology to provide interactive experiences and entice individuals to enter a store or visit the company’s website. This solution addresses the need for interactive displays to enhance engagement and increase footfall, thereby increasing sales conversions. These capabilities have made AR Windows a favored form of advertising for several retail brands.

Interactive Display Market Analysis: Key Findings

By Product: In 2024, the Interactive Kiosk Segment to Dominate the Interactive Display Market

Based on product, the interactive display market is segmented into interactive flat panel displays, interactive whiteboards, interactive kiosks, interactive video walls, and other products. In 2024, the interactive kiosks segment is expected to account for the largest share of over 38.0% of the interactive display market. This segment’s large market share can be attributed to the increasing adoption of interactive flat panel displays in auditoriums, classrooms, boardrooms, huddle rooms, and other settings.

However, the interactive video walls segment is expected to record the highest CAGR during the forecast period. This segment’s growth is driven by the advantages offered by interactive displays over traditional video walls, including enhanced viewer engagement and superior digital experiences.

By Panel Size: In 2024, the 32”–65” Segment to Dominate the Interactive Display Market

Based on panel size, the interactive display market is segmented into less than 32”, 32”–65”, and 65” and above. In 2024, the 32”–65” segment is expected to account for the largest share of over 54.0% of the interactive display market. This segment’s large market share can be attributed to factors such as the wide range of displays available in this size category and the increasing emphasis of companies on developing wider and slimmer panels.

However, the 65” and above segment is expected to record the highest CAGR during the forecast period. This segment’s growth is driven by the increasing demand for large interactive displays in the entertainment sector, as well as the rising adoption of interactive display solutions across various sectors, including healthcare, retail, education, hospitality, and corporate.

By Display Type: In 2024, the LCD Segment to Dominate the Interactive Display Market

Based on display type, the interactive display market is segmented into LCD, LED, OLED, and other display types. In 2024, the LCD segment is expected to account for the largest share of over 41.0% of the interactive display market. This segment’s large market share can be attributed to the growing adoption of LCD interactive displays, particularly among consumers with limited investment capability, due to their lower cost compared to LED and OLED displays.

However, the OLED segment is expected to record the highest CAGR during the forecast period. This segment’s growth is driven by the increase in R&D efforts aimed at developing OLED-based interactive displays to meet the rising consumer demand for sustainable, efficient, and low-power-consuming display solutions.

By End User: In 2024, the Retail Segment to Dominate the Interactive Display Market

Based on end user, the interactive display market is segmented into retail, BFSI, healthcare, corporate & government, transportation, education, sports and entertainment, hospitality, and other end users. In 2024, the retail segment is expected to account for the largest share of over 21.0% of the interactive display market. This segment’s large market share can be attributed to the increased utilization of interactive displays in the retail sector to enhance sales and customer engagement and build brand image, coupled with the increasing focus of retailers on integrating self-service technology to enable faster transactions.

However, the hospitality segment is expected to record the highest CAGR during the forecast period. This segment’s growth is driven by the rising installation and utilization of interactive screens and kiosks in hotel reception or lounge areas to enable guests to explore the hotel’s services, amenities, and nearby attractions.

Geographical Analysis

In 2024, North America to Dominate the Interactive Display Market

In 2024, North America is expected to account for the largest share of over 37.0% of the interactive display market. North America’s significant market share can be attributed to the widespread adoption of interactive displays across sectors such as retail, healthcare, and corporate. Additionally, the rapid integration of interactive displays in the education sector and the expansion of transportation networks, educational facilities, and commercial establishments further contribute to the region's large market share.

However, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period. The growth of this regional market can be attributed to increasing government investments in the education sector to promote the adoption of advanced teaching technologies, rapid growth in the retail sector, and the rising adoption of advanced solutions across various operational domains such as marketing, advertising, and customer communications.

Interactive Display Market: Key Companies

The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios and geographic presence and the key growth strategies adopted by them over the past 3–4 years. Some of the key players operating in the interactive display market are LG Electronics, Inc. (South Korea), Samsung Electronics Co., Ltd. (South Korea), Panasonic Holding Corporation (Japan), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Group (China), AUO Corporation (Taiwan), BenQ Corporation (Taiwan), Planar Systems, Inc. (U.S.), ViewSonic Corporation (U.S.), Pro Display (U.K.), Elo Touch Solutions, Inc. (U.S.), Promethean Limited (U.S.), Meridian Kiosks (U.S.), TableConnect (Austria), and SMART Technologies ULC (Canada).

Interactive Display Industry Overview: Latest Developments from Key Industry Players

• In January 2024, ViewSonic Corporation (U.S.) launched the ViewBoard IFPG1 series of interactive displays. This series offers displays without pre-installed software programs, empowering schools to utilize their preferred devices as needed and upgrade at their convenience.

• In January 2024, SMART Technologies ULC (Canada) launched three new interactive displays: the SMART Board RX series, the SMART Board MX series, and the SMART Board GX series.

• In March 2023, Samsung Electronics Co., Ltd. (South Korea) launched an upgraded interactive display, the WAC model. Leveraging Android OS, this display provides intuitive usability, enabling teachers to customize their home screen user interface (UI) effortlessly.

Interactive Display Market Research Summary

Key questions answered in the interactive display market report: