Nutritional Premixes Market Size & Forecast

The Nutritional Premixes Market is expected to reach $17.75 billion by 2031, at a CAGR of 5% from 2024 to 2031. The growth of the nutritional premixes market is driven by growing health & wellness trends, the changing food landscape, the increasing demand for fortified food products, the convenience of nutritional premixes, and the rising demand for compound animal feed. However, regulatory structure & intervention and technical problems faced during the storage and handling of nutritional premixes restrain the market’s growth.

Furthermore, the growing demand for nutrition from the expanding middle-class populations in emerging economies is expected to generate growth opportunities for the stakeholders in this market.

Nutritional Premixes Market Growth Drivers

Growing Health & Wellness Trends

In recent years, wellness has become a global movement, as consumers are keen on living healthy lives for as long as possible—particularly as average lifespans continue to increase. Over the last decade, there have been drastic changes in diets and lifestyles due to industrialization, urbanization, economic development, and globalization, significantly impacting the health and nutritional status of populations, especially in developing countries.

Living standards have improved, and food availability has expanded and diversified. Consumers’ access to services has increased, with negative consequences such as inappropriate dietary patterns, decreased physical activity, and a corresponding increase in diet-related chronic diseases, especially among low-income groups. These factors have increased consumers’ preference for healthy diets and the demand for innovative health & wellness products and services. According to the Global Wellness Institute, the global wellness industry is projected to reach $6,992.0 billion in 2025 from $4,909.9 billion in 2019 at an annual growth rate of 9.9%, making it one of the world’s fastest-growing industries. Four major macroenvironmental trends contribute to consumers’ increased focus on health and wellness—growth in the global aging population, the rising incidence of chronic diseases, consumers’ increased focus on self-care and the treatment & prevention of diseases, and increasingly educated & connected consumers. Moreover, the healthy eating, nutrition, and weight loss market is projected to register an average annual growth rate of 5.1% from 2020–2025.

Thus, growing health & wellness trends are increasing the adoption of nutritional premixes, driving the growth of this market.

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Changing Food Landscape

Food habits and preferences have changed drastically over the last decade. Changing demographics, health concerns, the increasing population of working women, growing disposable incomes, and food customization have driven numerous changes in the food industry. Also, factors such as increasing competition, new opportunities, and the expanding global market have accelerated the development of nutritional and healthy food products. Innovation in processing has increased consumers’ expectations in terms of food quality and drawn their attention to the nutritional components of food products. This has also increased the demand for food & beverage products, dietary supplements, and pharmaceuticals made from natural ingredients.

Furthermore, dietary patterns are changing from basic staples to more diversified diets. Globally, these changes have led to considerable health consequences. Also, increasing global food consumption levels, growing incomes, and the increasing sophistication of consumers demanding food products with lifestyle benefits and innovative solutions for different life stages are driving the development of nutritious products, supporting the growth of the nutritional premixes market. The nutrition industry has evolved dramatically from the marketing shift from athletes to general consumers. Consumers’ rising inclination toward fitness has helped the sports & performance drinks industry flourish. Functional sports and performance drinks are designed to help athletes and active individuals improve their physical performance and recovery. These drinks typically contain ingredients such as vitamins, minerals, carbohydrates, electrolytes, and amino acids, which help replenish the body's energy reserves and support muscle recovery. Thus, the increased development of nutritious food & beverage products and changing dietary patterns are driving the growth of the nutritional premixes market.

Nutritional Premixes Market Opportunities

Growing Demand for Nutrition from the Expanding Middle-class Populations in Emerging Economies

In recent years, many emerging economies in Southeast Asia, the Middle East & Africa, and Latin America have seen rapid changes in food consumption levels and patterns. Increasing urbanization and population growth in Asian and African countries are driving the demand for nutritional premixes. Due to urbanization, consumers in urban environments are gaining exposure to a much wider choice and better availability of nutritional and functional food products compared to those living in rural areas. According to UN DESA’s (United Nations Department of Economic and Social Affairs) population division, the highest urban population growth is expected in India, China, and Nigeria. These three countries are expected to account for 35% of the projected growth in the global urban population between 2018 and 2050. By 2050, India is projected to add 416 million urban dwellers, while China is expected to add 255 million and Nigeria 189 million. Also, factors such as increasing health & wellness trends, the growing popularity of Western cultures, rising living standards, the demand for functional foods, and increased per capita incomes are driving the demand for nutritional premixes in these countries.

Furthermore, rising industrialization in Asian countries is attracting investments from multinational companies. Nutritional premixes manufacturers are looking to expand their business in Asia due to the availability of a large workforce, increasing foreign investments, abundant raw material availability, and the increasing adoption of nutritional premixes for applications such as food & beverage, animal feed, and health supplements. Thus, growing health consciousness, urbanization, population growth, and increasing industrialization are driving the demand for nutritional premixes in emerging economies, generating growth opportunities for the players operating in the nutritional premixes market.

Nutritional Premixes Market Analysis: Key Findings

By Type: The Combined Nutritional Premixes Segment to Dominate the Nutritional Premixes Market in 2024

Based on type, the nutritional premixes market is segmented into combined nutritional premixes, vitamin premixes, mineral premixes, amino acid premixes, nucleotide premixes, fiber premixes, and other nutritional premixes. In 2024, the combined nutritional premixes segment is expected to account for the largest share of 29.0% of the nutritional premixes market. The large market share of this segment can be attributed to consumers’ increasing preference for blends of different functional ingredients, the multiple nutritional benefits offered by custom premix blends for humans & animals, and the increasing demand for fortified feed & food products.

Moreover, the combined nutritional premixes segment is also expected to register the highest CAGR during the forecast period 2024–2031.

By Form: The Powder Segment to Dominate the Nutritional Premixes Market in 2024

Based on form, the nutritional premixes market is segmented into powder and liquid nutritional premixes. In 2024, the powder segment is expected to account for the larger share of 85.9% of the nutritional premixes market. The large market share of this segment can be attributed to the benefits of nutritional premixes in powder form, such as better homogeneity, ease of handling & transportation, and lower costs compared to nutritional premixes in liquid form.

However, the liquid segment is projected to record the higher CAGR during the forecast period 2024–2031. The growth of this segment is driven by liquid nutritional premixes’ increasing applications and benefits such as consistent and specification-oriented quality, no investment requirements for dissolving, filtering, and pasteurization equipment, shorter lead times, increased product shelf life, homogeneous blends with virtually no segregation, and high microbiological stability.

By Application: The Animal Feed Segment to Dominate the Nutritional Premixes Market in 2024

Based on application, the nutritional premixes market is segmented into animal feed, nutrition & health supplements, food & beverages, and other applications. In 2024, the animal feed segment is expected to account for the largest share of 85.3% of the nutritional premixes market. The large market share of this segment can be attributed to the rapidly growing livestock industry, the increasing adoption of nutritional premixes due to the ban on the use of antibiotic growth promoters in animal feed, the increasing global meat consumption, and rising awareness regarding animal welfare.

However, the food & beverages segment is expected to register the highest CAGR of 6.9% during the forecast period 2024–2031. The rapid growth of this segment is driven by the multitude of functional benefits offered by nutritional premixes, the rising demand for fortified food & beverage products, the increasing adoption of healthy & nutritious diets, and increased investments and expansions in the functional foods & beverages industry.

Geographic Analysis

Asia-Pacific to Dominate the Nutritional Premixes Market in 2024

Based on geography, the nutritional premixes market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of 35.4% of the nutritional premixes market, followed by North America and Europe. The nutritional premixes market in Asia-Pacific is expected to reach $4.46 billion in 2024. Asia-Pacific’s major market share is attributed to the region’s growing compound animal feed industry, increasing demand for fortified food products, rising investments from major players, and growing health & wellness trends. Moreover, rapid urbanization and economic growth in countries such as China, Japan, and India are further expected to support the growth of this market during the forecast period.

Nutritional Premixes Market: Key Companies

This report includes a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted in the last 3 to 4 years. Some of the key players operating in the nutritional premixes market are Koninklijke DSM N.V. (Netherlands), Glanbia Plc (Ireland), BASF SE (Germany), Corbion N.V. (Netherlands), Archer-Daniels-Midland Company (U.S.), Cargill, Incorporated (U.S.), SternVitamin GmbH & Co. KG (Germany), Vitablend Nederland B.V. (Netherlands), Hellay Australia Pty. Ltd. (Australia), Nutreco N.V. (Netherlands), Farbest-Tallman Foods Corporation (U.S.), Jubilant Ingrevia Limited (India), and Cooperative Royal Agrifirm U.A. (Netherlands).

Nutritional Premixes Industry Overview: Latest Developments from Key Industry Players

• In March 2023, BASF partnered with Provimi, an animal nutrition brand of Cargill, Incorporated (U.S.), to distribute feed enzymes in South Korea and support animal well-being and farmer sustainability.
• In November 2022, Nutreco N.V. acquired Mosegården (Denmark), a supplier of minerals and animal health products, to strengthen its Trouw Nutrition brand in Denmark.
• In May 2022, ADM acquired a feed mill unit of South Sunrays Milling Corporation (U.S.) in South Cotabato to meet the demand for innovative and high-quality products in Asia’s animal nutrition market.

Nutritional Premixes Market Research Summary

Key questions answered in the nutritional premixes market report: