The North America Electric Scooter Market is expected to grow at a CAGR of 41.6% from 2022–2029 to reach $ 15.41 billion by 2029. By volume, this market is expected to grow at a CAGR of 28.0% from 2022–2029 to reach 3,182.6 thousand units by 2029. The growth of this market is attributed to the emergence of electric-scooter-sharing fleets, growing concerns over greenhouse gases and carbon emissions, and the emerging need for micromobility alternatives for short distances. The availability of smart charging stations and the increasing usage of micromobility for logistics applications offer lucrative opportunities for the growth of this market.
Impact of COVID-19 on the North America electric scooter Market
The outbreak of the COVID-19 pandemic emerged towards the end of December 2019 in Wuhan, China. By March 2020, it had already spread worldwide, resulting in huge casualties and heavy economic losses. The pandemic has severely impacted several sectors, including the automotive sector, with major manufacturers shutting down their operations completely or operating at reduced capacities following the directives issued by their respective governments. The automotive industry was severely affected by the nationwide lockdowns and quarantines.
Furthermore, the uncertainty regarding the duration of the lockdowns and supply-chain disruptions made it more difficult for industry players to anticipate the recovery of the industry. This crisis caused structural shifts that had significant implications on market growth.
Local travel preferences among the general population witnessed a drastic change due to the COVID-19 pandemic. There was a significant increase in the use of e-scooters. According to a U.S. micromobility company that rents e-scooters, the average trip distances have grown 26% since the outbreak of the COVID-19 pandemic, with rides in a few cities, such as Detroit, increasing by up to 60%. Similarly, some cities in the U.S. are also experiencing a shift in consumer use cases. For instance, in San Francisco, the lockdown caused an increase in e-scooter usage for traveling to the pharmacy and delivering food.
Average trip distances significantly increased due to the COVID-19 pandemic. The fear of infection resulted in a shift in preference for micro-mobility solutions for commuting. In the 2019 ACES survey, less than 20% of all shared-micromobility trips typically involved commuting. However, this survey also indicated that more than 70% of respondents are expected to buy a private e-scooter for regular commutes. This shift will potentially boost private ownership of e-scooters across North America.
The North America electric scooter market is segmented based on vehicle type, power output, battery technology, motor type, charging type, end user, and country. The study also evaluates industry competitors and analyses the market at the country level.
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Emerging Need for Micro-mobility Options for Short Distances
The ever-increasing traffic congestion leading to extremely long commutes has resulted in commuters switching to convenient, time-efficient, and affordable options. Micro-mobility is a widely preferred travel solution for short distances at a particular speed range. In recent years, there has been an increase in the number of micro-mobility startups in North America. In April 2020, an e-scooter provider, Lyft, Inc., launched a program called Lyftup, offering free 30-min rides for its first respondents, the transit workforce, and healthcare providers in Denver, California, and Washington. This initiative is an addition to bicycle share programs offering free membership for critical workers on networks that Lyft operates, including City Bike in New York, Divvy in Chicago, Bluebikes in the Boston area, and Bay Wheels in San Francisco Bay Area.
E-scooters are growing in popularity due to their low environmental impact compared to other conventional modes of transport. The monthly installations of e-scooter sharing apps, such as Bird Rides, Inc and Lime, increased by 580% during 2018–2019. This number is expected to increase as e-scooter sharing services gain popularity. The e-scooter revenue is anticipated to rise by 21% by 2023, as major developments and surges are expected in North America.
Local travel preferences among the general population witnessed a drastic change due to the COVID-19 pandemic. Some cities in the U.S. are also experiencing a shift in consumer use cases. For instance, in San Francisco, the lockdown caused an increase in e-scooter usage for traveling to the pharmacy and delivering food. Thus, such factors are expected to drive the growth of the electric scooters market in the coming years.
Key Findings in the North America electric scooter Market Study:
Electric Motorcycle Segment Expected to Grow at Highest CAGR During Forecast Period
Based on vehicle type, the North America electric scooter market is segmented into electric motorcycles and e-scooters & bikes. The electric motorcycles segment is expected to grow at the highest CAGR during the forecast period. The growth of this segment is attributed to the increasing government policies for promoting electric mobility, the growing awareness regarding the need to reduce greenhouse gases emissions and environmental pollution, the rising demand for electric motorcycles among consumers, the increase in gasoline prices, and the increasing number of stringent emission norms.
Two-wheeler manufacturers are increasingly focussing on producing greener and more environment-friendly vehicles to maintain their stronghold in this dynamic market. Increasing environmental concerns regarding vehicular emissions, the depleting fossil fuel reserves, and increasing government efforts to promote electric mobility are driving motorcycle OEMs to produce electric motorcycles. As a result, electric motorcycles are gaining popularity among consumers. Electric motorcycles use an electric traction motor powered by a rechargeable battery pack for locomotion. Electric motorcycles provide 100% instant torque that provides rapid acceleration.
3.6 kW to 7.2 kW Segment Expected to Grow at Highest CAGR During Forecast Period
Based on power output, the North America electric scooter market is segmented into less than 3.6 kW, 3.6 kW to 7.2 kW, and 20 kW to 100kW. The 3.6 kW to 7.2 kW segment is expected to grow at the highest CAGR during the forecast period. This segment category denotes electric mopeds. The growth of this segment is attributed to the cost-effectiveness of electric mopeds, zero tailpipe emissions, and the capability to run 60km on a single charge.
Lithium-ion Polymer Battery Segment Expected to Grow at Highest CAGR During Forecast Period
Based on battery technology, the North America electric scooter market is segmented into the sealed lead acid battery, lithium-ion battery, and lithium-ion polymer battery. The lithium-ion polymer battery segment is expected to grow at the highest CAGR during the forecast period. The LiPo battery is preferred by most electric bike manufacturers and is widely equipped on e-bikes. Compared to other lithium batteries, the LiPo battery has a lower price yet maintains its performance. LiPo batteries use solid, colloidal polymers or organic electrolytes. It is also beneficial for large battery capacity and fast charging.
Hub Motor Segment Expected to Grow at Highest CAGR During Forecast Period
Based on motor type, the North America electric scooter market is segmented into hub motors and mid-drive motors. The hub motor segment is expected to grow at the highest CAGR during the forecast period. The growth of this segment is attributed to its high flexibility and the capability to operate in all-wheel-drive, providing higher stability. Hub motors are powerful motors, and their power depends upon the copper-coiled windings in them. There are two types of hub motors: geared hub motors that have internal planetary gears to reduce the speed of a higher RPM motor, and gearless hub motors that have no gears and zero moving parts to directly connect the lower RPM motor stator’s axle to the bike.
Wireless Charging Segment Expected to Grow at Highest CAGR During Forecast Period
Based on charging type, the North America electric scooter market is segmented into connector charging and wireless charging. The wireless charging segment is expected to grow at the highest CAGR during the forecast period. The growth of this segment is attributed to its capability to charge the vehicle without physical contact, boosts the speed of charging, and confront range anxiety.
Wireless charging systems for electric scooters are charging systems that use inductive power transfer technology to transfer power over the air from a pad embedded in the ground to a pad attached to the underbelly of an electric vehicle to charge the vehicle’s battery. These pads are either installed in the parking spaces of commercial infrastructures and private garages for charging one vehicle at a time or along a stretch on the road for charging multiple vehicles while they are on the move.
Business Organizations Segment Expected to Grow at Highest CAGR during Forecast Period
Based on end user, the North America electric scooter market is segmented into government institutions, academic institutes/universities, business organizations, micro-mobility service providers, individuals, and other end users. The business organizations segment is expected to grow at the highest CAGR during the forecast period. The growth of this segment is attributed to the government initiatives to push faster EV adoption, last-mile transportation, and reducing road congestion.
Canada: Fastest-growing Country in North America electric scooter Market
Based on country, Canada is expected to record the highest CAGR during the forecast period. The Canadian Government’s regulation to reduce carbon emissions by 30% under the electric mobility movement is the major factor driving the Canadian e-scooter market. Besides legislation, local ride-hailing companies, such as Bird Rides, Inc and Lime, offering electric scooters across the country strengthen the electric scooters market.
Key Players
The key players operating in the North America electric scooters market are Yamaha Motor Co., Ltd. (Japan), Trek Bicycle Corporation (U.S.), Aventon Bikes (U.S.), Fuji-Ta Bicycle Co., Ltd. (China), Walberg Urban Electrics GmbH (Germany), Zhejiang Minimotors Bike Co., Ltd. (China), Magnum Bikes (U.S.), Pedego Electric Bikes (U.S.), Rad Power Bikes Inc. (U.S.) and Zero Motorcycles, Inc. (U.S.).
Scope of the Report:
North America electric scooter Market, by Vehicle Type
North America electric scooter Market, by Power Output
North America electric scooter Market, by Battery Technology
North America electric scooter Market, by Motor Type
North America electric scooter Market, by Charging Type
North America electric scooter Market, by End User
North America electric scooter Market, by Country
Key Questions Answered in the Report:
This report provides pre & post COVID-19 market estimates.
1. Introduction
1.1. Market Definition
1.2. Market Ecosystem
1.3. Currency and Limitations
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Process
2.2. Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research
2.3. Market Assessment
2.3.1. Market Size Estimation
2.3.1.1. Bottom-Up Approach
2.3.1.2. Growth Forecast
2.3.1.3. COVID-19 Impact Assessment
2.4. Assumptions for the Study
3. Executive Summary
4. Impact of COVID-19 on the North America Electric Scooter Market
5. Market Insights
5.1. Introduction
5.2. Market Dynamics
5.2.1. Drivers
5.2.1.1. Emergence of Electric Scooter-Sharing Fleets
5.2.1.2. Growing Concerns of Greenhouse Gases and Carbon Emissions
5.2.1.3 Emerging Need for Micromobility Options for Short Distances
5.2.2 Restraints
5.2.2.1. Rising Number of Accidents and Ambiguous Regulations Related to Electric Kick Scooter
5.2.3. Opportunities
5.2.3.1. Micromobility for Logistics Applications
5.2.4. Challenges
5.2.4.1. High Costs of Procuring Electric Two-Wheelers
5.2.4.2. Increasing Incidences of Theft and Vandalism of E-Bikes & E-Scooter
5.3. Value Chain Analysis
6. North America Electric Scooter Market, by Vehicle Type
6.1. Introduction
6.2. E-Scooter & Bikes
6.3. Electric Motorcycles
7. North America Electric Scooter Market, by Power Output
7.1. Introduction
7.2. Less than 3.6 kW
7.3. 3.6 kW to 7.2 kW
7.4. 20 kW to 100 kW
8. North America Electric Scooter Market, by Battery Technology
8.1. Introduction
8.2. Lithium-ion Batteries
8.3. Sealed Lead Acid Batteries
8.4. Lithium-ion Polymer Batteries
9. North America Electric Scooter Market, by Motor Type
9.1. Introduction
9.2. Hub Motors
9.2.1. Gearless Hub Motors
9.2.2. Geared Hub Motor
9.3. Mid-Drive Motors
10. North America Electric Scooter Market, by Charging Type
10.1. Introduction
10.2. Connector charging
10.3. Wireless Charging
11. North America Electric Scooter Market, By End-users
11.1. Introduction
11.2. Business Organizations
11.3. Micromobility Service Providers
11.4. Individuals
11.5. Academic Institutes/Universities
11.6. Government Institutions
11.7. Other End-users
12. North America Electric Scooter Market, by Geography
12.1. Introduction
12.1.1. U.S.
12.1.2. Canada
13. Competitive Landscape
13.1. Introduction
13.2. Key Growth Strategies
13.3. Key Players in the North America Electric Scooter Market
13.3.1. Yamaha Motor Co., Ltd.
13.3.2. Magnum Bikes
13.3.3. Pedego Electric Bikes
14. Company Profiles (Business Overview, Financial Overview, Product Portfolio, Strategic Developments)
14.1. Yamaha Motor Co., Ltd.
14.2. Trek Bicycle Corporation
14.3. Aventon Bikes
14.4. Fuji-ta Bicycle Co., Ltd.
14.5. Energica Motor Company S.p.A.
14.6. Zhejiang Minimotors Bike Co., Ltd.
14.7. Magnum Bikes
14.8. Pedego Electric Bikes
14.9. Rad Power Bikes Inc.
14.10. Zero Motorcycles, Inc.
15. Appendix
15.1. Questionnaire
15.2. Available Customization
List of Tables
Table 1 Market Size and CAGR (USD Million)
Table 2 North America Electric Scooter Market Size, by Vehicle Type, 2020–2029 (USD Million)
Table 3 North America Electric Scooter Market Volume, by Vehicle Type, 2020–2029 (Unit Thousand)
Table 4 North America E-Scooter & Bikes Market Size, by Country, 2020–2029 (USD Million)
Table 5 North America E-Scooter & Bikes Market Volume, by Country, 2020–2029 (Unit Thousand)
Table 6 North America Electric Motorcycles Market Size, by Country, 2020–2029 (USD Million)
Table 7 North America Electric Motorcycles Market Volume, by Country, 2020–2029 (Unit Thousand)
Table 8 North America Electric Scooter Market Size, by Power Output, 2020–2029 (USD Million)
Table 9 North America Less Than 3.6 kW Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 10 North America 3.6 kW to 7.2 kW Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 11 North America 20 kW to 100 kW Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 12 North America Electric Scooter Market Size, by Battery Technology, 2020–2029 (USD Million)
Table 13 North America Lithium-Ion Battery Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 14 North America Sealed Lead Acid Battery Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 15 North America Lithium-Ion Polymer Battery Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 16 North America Electric Scooter Market Size, by Motor Type, 2020–2029 (USD Million)
Table 17 North America Hub Motor Electric Scooter Market Size, by Type, 2020–2029 (USD Million)
Table 18 North America Hub Motor Electric Scooter Market Size, By Country, 2020–2029 (USD Million)
Table 19 Gearless Hub Motor Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 20 Geared Hub Motors Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 21 North America Mid-Drive Motor Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 22 North America Electric Scooter Market Size, by Charging Type, 2020–2029 (USD Million)
Table 23 North America Connector Charging Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 24 North America Wireless Charging Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 25 North America Electric Scooter Market Size, by End-Users, 2020–2029 (USD Million)
Table 26 North America Electric Scooter Market Size for Business Organizations, by Country, 2020–2029 (USD Million)
Table 27 North America Electric Scooter Market Size for Micromobility Service Providers, by Country, 2020–2029 (USD Million)
Table 28 North America Electric Scooter Market Size for Individuals, by Country, 2020–2029 (USD Million)
Table 29 North America Electric Scooter Market Size for Academic Institutes/Universities, by Country, 2020–2029 (USD Million)
Table 30 North America Electric Scooter Market Size for Government Institutions, by Country, 2020–2029 (USD Million)
Table 31 North America Electric Scooter Market Size for Other End-Users, by Country, 2020–2029 (USD Million)
Table 32 North America Electric Scooter Market Size, by Country, 2020–2029 (USD Million)
Table 33 North America Electric Scooter Market Volume, by Geography, 2020–2029 (Unit Thousand)
Table 34 U.S.: Electric Scooter Market Size, by Vehicle Type, 2020–2029 (USD Million)
Table 35 U.S.: Electric Scooter Market Volume, by Vehicle Type, 2020–2029 (Unit Thousand)
Table 36 U.S.: Electric Scooter Market Size, by Power Output, 2020–2029 (USD Million)
Table 37 U.S.: Electric Scooter Market Size, by Battery Technology, 2020–2029 (USD Million)
Table 38 U.S.: Electric Scooter Market Size, by Motor Type, 2020–2029 (USD Million)
Table 39 U.S.: Hub Motor Electric Scooter Market Size, by Type, 2020–2029 (USD Million)
Table 40 U.S.: Electric Scooter Market Size, by Charging Type, 2020–2029 (USD Million)
Table 41 U.S.: Electric Scooter Market Size, by End-Users, 2020–2029 (USD Million)
Table 42 Canada: Electric Scooter Market Size, by Vehicle Type, 2020–2029 (USD Million)
Table 43 Canada: Electric Scooter Market Volume, by Vehicle Type, 2020–2029 (Unit Thousand)
Table 44 Canada: Electric Scooter Market Size, by Power Output, 2020–2029 (USD Million)
Table 45 Canada: Electric Scooter Market Size, by Battery Technology, 2020–2029 (USD Million)
Table 46 Canada: Electric Scooter Market Size, by Motor Type, 2020–2029 (USD Million)
Table 47 Canada: Hub Motor Electric Scooter Market Size, by Type, 2020–2029 (USD Million)
Table 48 Canada: Electric Scooter Market Size, by Charging Type, 2020–2029 (USD Million)
Table 49 Canada: Electric Scooter Market Size, by End-Users, 2020–2029 (USD Million)
Table 50 Recent Key Developments, by Company, 2019–2021
List of Figures
Figure 1 Currency and Limitations
Figure 2 Research Process
Figure 3 Key Secondary Sources
Figure 4 Primary Research Techniques
Figure 5 Key Executives Interviewed
Figure 6 Market Size Estimation
Figure 7 Key Insights
Figure 8 North America Electric Scooter Market, by Vehicle Type, 2022 vs. 2029, (USD Million)
Figure 9 North America Electric Scooter Market, by Vehicle Type, 2022 vs. 2029, (Unit Thousand)
Figure 10 North America Electric Scooter Market, by Power Output, 2022 vs. 2029, (USD Million)
Figure 11 North America Electric Scooter Market, by Battery Technology, 2022 vs. 2029, (USD Million)
Figure 12 North America Electric Scooter Market, by Motor Type, 2022 vs. 2029, (USD Million)
Figure 13 North America Electric Scooter Market, by Charging Type, 2022 vs. 2029, (USD Million)
Figure 14 North America Electric Scooter Market, by End-Users, 2022 vs. 2029, (USD Million)
Figure 15 Geographic Snapshot: North America Electric Scooter Market, (Value Share & CAGR)
Figure 16 Geographic Snapshot: North America Electric Scooter Market, (Volume Share & CAGR)
Figure 17 The Impact of COVID-19 on the North America Electric Scooter Market
Figure 18 Electric Scooter Value Chain
Figure 19 North America Electric Scooter Market Size, by Vehicle Type, 2022–2029 (USD Million)
Figure 20 North America Electric Scooter Market Size, by Power Output, 2022–2029 (USD Million)
Figure 21 North America Electric Scooter Market Size, by Battery Technology, 2022–2029 (USD Million)
Figure 22 North America Electric Scooter Market Size, by Motor Type, 2022–2029 (USD Million)
Figure 23 North America Electric Scooter Market Size, by Charging Type, 2022–2029 (USD Million)
Figure 24 North America Electric Scooter Market Size, by End-Users, 2022–2029 (USD Million)
Figure 25 North America Electric Scooter Market Size, by Geography, 2022–2029 (USD Million)
Figure 26 North America Electric Scooter Market Volume, by Geography, 2022–2029 (Unit Thousand)
Figure 27 Key Growth Strategies Adopted by Leading Players, 2019–2021
Figure 28 Yamaha Motor Co., Ltd.: Financial Overview, 2021
Figure 29 Energica Motor Company S.p.A.: Financial Overview, 2020
This report provides pre & post COVID-19 market estimates.
This report provides pre & post COVID-19 market estimates.
Published Date: Jun-2022
Published Date: May-2022
Published Date: Mar-2022
Published Date: Dec-2021
