The North America Electric Scooter Market is expected to grow at a CAGR of 41.6% from 2022–2029 to reach $ 15.41 billion by 2029. By volume, this market is expected to grow at a CAGR of 28.0% from 2022–2029 to reach 3,182.6 thousand units by 2029. The growth of this market is attributed to the emergence of electric-scooter-sharing fleets, growing concerns over greenhouse gases and carbon emissions, and the emerging need for micromobility alternatives for short distances. The availability of smart charging stations and the increasing usage of micromobility for logistics applications offer lucrative opportunities for the growth of this market.
Impact of COVID-19 on the North America electric scooter Market
The outbreak of the COVID-19 pandemic emerged towards the end of December 2019 in Wuhan, China. By March 2020, it had already spread worldwide, resulting in huge casualties and heavy economic losses. The pandemic has severely impacted several sectors, including the automotive sector, with major manufacturers shutting down their operations completely or operating at reduced capacities following the directives issued by their respective governments. The automotive industry was severely affected by the nationwide lockdowns and quarantines.
Furthermore, the uncertainty regarding the duration of the lockdowns and supply-chain disruptions made it more difficult for industry players to anticipate the recovery of the industry. This crisis caused structural shifts that had significant implications on market growth.
Local travel preferences among the general population witnessed a drastic change due to the COVID-19 pandemic. There was a significant increase in the use of e-scooters. According to a U.S. micromobility company that rents e-scooters, the average trip distances have grown 26% since the outbreak of the COVID-19 pandemic, with rides in a few cities, such as Detroit, increasing by up to 60%. Similarly, some cities in the U.S. are also experiencing a shift in consumer use cases. For instance, in San Francisco, the lockdown caused an increase in e-scooter usage for traveling to the pharmacy and delivering food.
Average trip distances significantly increased due to the COVID-19 pandemic. The fear of infection resulted in a shift in preference for micro-mobility solutions for commuting. In the 2019 ACES survey, less than 20% of all shared-micromobility trips typically involved commuting. However, this survey also indicated that more than 70% of respondents are expected to buy a private e-scooter for regular commutes. This shift will potentially boost private ownership of e-scooters across North America.
The North America electric scooter market is segmented based on vehicle type, power output, battery technology, motor type, charging type, end user, and country. The study also evaluates industry competitors and analyses the market at the country level.

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Emerging Need for Micro-mobility Options for Short Distances
The ever-increasing traffic congestion leading to extremely long commutes has resulted in commuters switching to convenient, time-efficient, and affordable options. Micro-mobility is a widely preferred travel solution for short distances at a particular speed range. In recent years, there has been an increase in the number of micro-mobility startups in North America. In April 2020, an e-scooter provider, Lyft, Inc., launched a program called Lyftup, offering free 30-min rides for its first respondents, the transit workforce, and healthcare providers in Denver, California, and Washington. This initiative is an addition to bicycle share programs offering free membership for critical workers on networks that Lyft operates, including City Bike in New York, Divvy in Chicago, Bluebikes in the Boston area, and Bay Wheels in San Francisco Bay Area.
E-scooters are growing in popularity due to their low environmental impact compared to other conventional modes of transport. The monthly installations of e-scooter sharing apps, such as Bird Rides, Inc and Lime, increased by 580% during 2018–2019. This number is expected to increase as e-scooter sharing services gain popularity. The e-scooter revenue is anticipated to rise by 21% by 2023, as major developments and surges are expected in North America.
Local travel preferences among the general population witnessed a drastic change due to the COVID-19 pandemic. Some cities in the U.S. are also experiencing a shift in consumer use cases. For instance, in San Francisco, the lockdown caused an increase in e-scooter usage for traveling to the pharmacy and delivering food. Thus, such factors are expected to drive the growth of the electric scooters market in the coming years.
Key Findings in the North America electric scooter Market Study:
Electric Motorcycle Segment Expected to Grow at Highest CAGR During Forecast Period
Based on vehicle type, the North America electric scooter market is segmented into electric motorcycles and e-scooters & bikes. The electric motorcycles segment is expected to grow at the highest CAGR during the forecast period. The growth of this segment is attributed to the increasing government policies for promoting electric mobility, the growing awareness regarding the need to reduce greenhouse gases emissions and environmental pollution, the rising demand for electric motorcycles among consumers, the increase in gasoline prices, and the increasing number of stringent emission norms.
Two-wheeler manufacturers are increasingly focussing on producing greener and more environment-friendly vehicles to maintain their stronghold in this dynamic market. Increasing environmental concerns regarding vehicular emissions, the depleting fossil fuel reserves, and increasing government efforts to promote electric mobility are driving motorcycle OEMs to produce electric motorcycles. As a result, electric motorcycles are gaining popularity among consumers. Electric motorcycles use an electric traction motor powered by a rechargeable battery pack for locomotion. Electric motorcycles provide 100% instant torque that provides rapid acceleration.
3.6 kW to 7.2 kW Segment Expected to Grow at Highest CAGR During Forecast Period
Based on power output, the North America electric scooter market is segmented into less than 3.6 kW, 3.6 kW to 7.2 kW, and 20 kW to 100kW. The 3.6 kW to 7.2 kW segment is expected to grow at the highest CAGR during the forecast period. This segment category denotes electric mopeds. The growth of this segment is attributed to the cost-effectiveness of electric mopeds, zero tailpipe emissions, and the capability to run 60km on a single charge.
Lithium-ion Polymer Battery Segment Expected to Grow at Highest CAGR During Forecast Period
Based on battery technology, the North America electric scooter market is segmented into the sealed lead acid battery, lithium-ion battery, and lithium-ion polymer battery. The lithium-ion polymer battery segment is expected to grow at the highest CAGR during the forecast period. The LiPo battery is preferred by most electric bike manufacturers and is widely equipped on e-bikes. Compared to other lithium batteries, the LiPo battery has a lower price yet maintains its performance. LiPo batteries use solid, colloidal polymers or organic electrolytes. It is also beneficial for large battery capacity and fast charging.
Hub Motor Segment Expected to Grow at Highest CAGR During Forecast Period
Based on motor type, the North America electric scooter market is segmented into hub motors and mid-drive motors. The hub motor segment is expected to grow at the highest CAGR during the forecast period. The growth of this segment is attributed to its high flexibility and the capability to operate in all-wheel-drive, providing higher stability. Hub motors are powerful motors, and their power depends upon the copper-coiled windings in them. There are two types of hub motors: geared hub motors that have internal planetary gears to reduce the speed of a higher RPM motor, and gearless hub motors that have no gears and zero moving parts to directly connect the lower RPM motor stator’s axle to the bike.
Wireless Charging Segment Expected to Grow at Highest CAGR During Forecast Period
Based on charging type, the North America electric scooter market is segmented into connector charging and wireless charging. The wireless charging segment is expected to grow at the highest CAGR during the forecast period. The growth of this segment is attributed to its capability to charge the vehicle without physical contact, boosts the speed of charging, and confront range anxiety.
Wireless charging systems for electric scooters are charging systems that use inductive power transfer technology to transfer power over the air from a pad embedded in the ground to a pad attached to the underbelly of an electric vehicle to charge the vehicle’s battery. These pads are either installed in the parking spaces of commercial infrastructures and private garages for charging one vehicle at a time or along a stretch on the road for charging multiple vehicles while they are on the move.
Business Organizations Segment Expected to Grow at Highest CAGR during Forecast Period
Based on end user, the North America electric scooter market is segmented into government institutions, academic institutes/universities, business organizations, micro-mobility service providers, individuals, and other end users. The business organizations segment is expected to grow at the highest CAGR during the forecast period. The growth of this segment is attributed to the government initiatives to push faster EV adoption, last-mile transportation, and reducing road congestion.
Canada: Fastest-growing Country in North America electric scooter Market
Based on country, Canada is expected to record the highest CAGR during the forecast period. The Canadian Government’s regulation to reduce carbon emissions by 30% under the electric mobility movement is the major factor driving the Canadian e-scooter market. Besides legislation, local ride-hailing companies, such as Bird Rides, Inc and Lime, offering electric scooters across the country strengthen the electric scooters market.
Key Players
The key players operating in the North America electric scooters market are Yamaha Motor Co., Ltd. (Japan), Trek Bicycle Corporation (U.S.), Aventon Bikes (U.S.), Fuji-Ta Bicycle Co., Ltd. (China), Walberg Urban Electrics GmbH (Germany), Zhejiang Minimotors Bike Co., Ltd. (China), Magnum Bikes (U.S.), Pedego Electric Bikes (U.S.), Rad Power Bikes Inc. (U.S.) and Zero Motorcycles, Inc. (U.S.).
Scope of the Report:
North America electric scooter Market, by Vehicle Type
- E-Scooters & Bikes
- Electric Motorcycle
North America electric scooter Market, by Power Output
- Less than 3.6 kW
- 6 kW to 7.2 kW
- 20 kW to 100 kW
North America electric scooter Market, by Battery Technology
- Lithium-ion Battery
- Sealed Lead Acid battery
- Lithium-ion Polymer battery
North America electric scooter Market, by Motor Type
- Hub Motor
- Gearless Hub Motor
- Geared Hub Motor
- Mid-Drive Motor
North America electric scooter Market, by Charging Type
- Connector Charging
- Wireless Charging
North America electric scooter Market, by End User
- Business Organizations
- Micro-Mobility Service Providers
- Individuals
- Academic Institutes/Universities
- Government Institutions
- Other End Users
North America electric scooter Market, by Country
Key Questions Answered in the Report: