The Location Intelligence Market is projected to reach $67.5 billion by 2030, at a CAGR of 12.9% from 2024 to 2030.
The growth of the location intelligence market is driven by the proliferation of location-based solutions in the retail sector and the increasing use of spatial data and analytics across end-use industries. However, dynamic government rules and regulations for public safety may restrain the market's growth.
Furthermore, the increasing adoption of drones for various applications and the constant upgrades in mapping and navigation solutions are expected to offer significant growth opportunities for the location intelligence market. However, high procurement and implementation costs may hinder the growth of this market.
The proliferation of Location-based Solutions in the Retail Sector Drive the Location Intelligence Market
In recent years, the retail industry stakeholders have been leveraging location-based solutions considerably due to their benefits, such as customer insights, proximity marketing, and enhanced shopping experience. Similar to big brands and multi-store chains, several brick-and-mortar retailers are also implementing location intelligence solutions into their product offerings to provide insights regarding customers spending behavior to boost retail functionality and sales. Retailers are promoting location-based apps to their customers to provide them with relevant information & insights and help them with store navigation, promotional offers, and benefits within the store.
Consistent technological evolutions in beacons, GPS, Wi-Fi, and near-field communication (NFC) are promoting the role of location intelligence solutions in retail industries. Mobile services continue to significantly contribute to the global economy due to the consistent rise in the use of smartphones. A significant size of consumers is gradually inclining towards the use of location-based solutions to enhance their shopping experience, driving the growth of this market. Thus, increasing deployments of location-based solutions by supermarkets and a surge in the use of solutions such as indoor navigation, interactive maps, and real-time insights are encouraging more small, medium, and large-scale retail organizations to adopt location intelligence solutions.
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Key Findings in the Location Intelligence Market Study:
In 2024, the Solutions Segment is Expected to Dominate the Location Intelligence Market
Based on offering, in 2024, the solutions segment is expected to account for the largest share of the location intelligence market. The large market share of this segment is attributed to the increasing incorporation of location-based solutions to offer automated driving experience and navigation services and the rising demand for location intelligence platforms to promote proximity marketing across the retail industry.
The Cloud-based Deployment Segment to Register the Highest CAGR During the Forecast Period
Based on deployment mode, the cloud-based deployment segment is slated to register the highest CAGR during the forecast period. The increasing transition to cloud infrastructure due to benefits offered by cloud infrastructure, such as the ease of adoption, minimal requirement for in-house infrastructure, high scalability, and easy installation of location intelligence solutions, are key driving factors promoting the segment's growth.
In 2024, the Large Enterprises Segment is Expected to Dominate the Location Intelligence Market
Based on organization size, in 2024, the large enterprises segment is expected to account for the largest share of the location intelligence market. The large market share of this segment is attributed to the growing adoption of advanced technologies to support location intelligence solutions and the development of strategic IT initiatives.
The Retail & E-commerce Sector Segment to Register the Highest CAGR During the Forecast Period
Based on sector, the retail & e-commerce sector segment is slated to register the highest CAGR during the forecast period. The rapid growth of this segment is attributed to the rising demand for location intelligence solutions to gain customer insights regarding their spending behavior to increase sales and the growing demand for comprehensive indoor analytics solutions.
In 2024, Asia-Pacific to Dominate the Location Intelligence Market
Based on geography, in 2024, Asia-Pacific is expected to account for the largest share of the location intelligence market. The large market share of this segment is attributed to the increasing demand for map platforms from the food & beverage industry to deliver fresh products and the increasing government initiatives to implement location-based technologies across various sectors
Key Players
The report includes a competitive landscape based on an extensive assessment of the key growth strategies adopted by major market players in the last three to four years. The key players profiled in the location intelligence market study are Autodesk, Inc. (U.S.), Esri (U.S.), HERE Global B.V. (Netherlands), TIBCO Software Inc. (U.S.), Trimble Inc. (U.S.), Qualcomm Technologies, Inc. (U.S.), Google LLC (U.S.), CartoDB Inc. (U.S.), Cisco Systems, Inc. (U.S.), Pitney Bowes Inc. (U.S.), TomTom N.V. (Netherlands), Hexagon AB (Sweden), Microsoft Corporation (U.S.), Precisely (U.S.), and Cuebiq Inc. (U.S.).
Scope of the Report:
Location Intelligence Market Assessment, by Offering
Location Intelligence Market Assessment, by Deployment Mode
- On-premise Deployment
- Cloud-based Deployment
Location Intelligence Market Assessment, by Organization Size
- Small and Medium-sized Enterprises
- Large Enterprises
Location Intelligence Market Assessment, by Sector
- Transportation & Logistics
- Tracking & Planning
- Supply Chain Management
- Other Transportation & Logistics Applications
- Retail & E-commerce
- Customer Experience Management
- Sales & Marketing Optimization
- Supply Chain Management
- Asset Management
- Other Retail & E-Commerce Applications
- Media & Entertainment
- Location Analysis
- Customer Experience Management
- Other Media & Entertainment Applications
- BFSI
- Risk Management
- Customer Experience Management
- Other BSFI Applications
- Government & Defense
- Risk Management
- Safety & Security
- Tracking & Planning
- Other Government & Defense Applications
- IT & Telecom
- Risk Management
- Customer Experience Management
- Other IT & Telecom Applications
- Energy & Utilities
- Operations Performance
- Asset Management
- Other Energy & Utilities Applications
- Marketing & Advertising
- Sales & Marketing Optimization
- Customer Experience Management
- Other Marketing & Advertising Applications
- Travel & Tourism
- Customer Experience Management
- Tracking & Planning
- Sales & Marketing Optimization
- Other Travel & Tourism Applications
- Real Estate
- Tracking & Planning
- Sales & Marketing Optimization
- Customer Experience Management
- Other Real Estate Applications
- Other Sectors
Location Intelligence Market Assessment, by Geography
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- South Korea
- Australia & New Zealand
- Rest of Asia-Pacific
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- UAE
- Israel
- Rest of Middle East & Africa
Key questions answered in the report:
