English Language Learning Market Size & Forecast
The English Language Learning Market to reach $77.9 billion by 2030 at a CAGR of 10.5% during the forecast period of 2023–2030. The growth of the English language learning market is driven by the rising importance of English in business and professional settings, increasing investments in start-ups and small companies specializing in language education, the high affordability of English language learning apps, and the growing need for cross-border communication. However, the reluctance to accept English as the primary language in some countries restrains the growth of this market.
Furthermore, increasing government spending on the education sector and the growth in transnational education (TNE) are expected to generate growth opportunities for the players operating in this market. However, the shortage of trained English tutors is a major challenge impacting the growth of the English language learning market.
Rising Importance of English in Business and Professional Areas Supporting the English Language Learning Market’s Growth
English is the most commonly used official language and is also the most widely spoken second language globally. A substantial portion of the global population is proficient in English. Over the last two decades, English has emerged as the predominant language in trade and commerce. As a result, possessing English language skills has become imperative for both entrepreneurs and employees. Proficiency in English not only enhances one's social life but also enhances job prospects. It plays a pivotal role in improving performance during interviews and contributes to the success of professionals in their careers.
According to Babbel GmbH (Germany), in 2021, of the global population (7.8 billion), 1.35 billion spoke English. Approximately 360 million people spoke English as their first language. Additionally, Europe is currently estimated to have over 212 million English speakers, while India is estimated to have approximately 265 million. English is widely used across the Americas, with an estimated 350 million English speakers. Most native English speakers live in the U.S.— roughly 297.4 million, whereas 30 million reside in Canada.
English has evolved into a global language for business to the extent that it serves as the standard official language in certain industries like shipping and aviation. Proficiency in English is now a mandatory requirement for critical roles, including airline pilots and naval officers. In addition to spoken English, the competitive nature of today's corporate culture necessitates an equally impressive command of written English since nearly all forms of business communication, including emails, presentations, sales and marketing materials, and corporate legal documentation, are conducted in English. As a result, the rising significance of English in business and professional domains is driving the demand for English language learning solutions, thereby contributing to the growth of this market.
Key Findings in the English Language Learning Market Study:
Based on Methodology, the Online Learning Segment is Projected to Register the Highest CAGR During the Forecast Period
The online learning segment is slated to register the highest CAGR during the forecast period. The increasing number of mobile phone users, the rapid digitalization in the education sector, the increasing investments in E-learning programs, and the emergence of new online learning platforms are expected to support the growth of this segment.
Based on Learning Mode, the Self-learning Apps and Applications Segment is Slated to Register a Higher CAGR During the Forecast Period
The self-learning apps and applications segment is slated to register the highest CAGR during the forecast period. The increasing consumer acceptance of low-cost technology-based products, increasing digitalization of content, and the growing e-learning market are expected to support the growth of this segment.
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Based on Age Group, the 18-20 Years Segment is Slated to Register the Highest CAGR During the Forecast Period
The 18-20 years segment is slated to register the highest CAGR during the forecast period. The growing need for language skills to work and collaborate across borders, a growing emphasis on enhancing employability and job prospects, the need to enhance business communication, and the rising demand for language training among various organizations are expected to support the growth of this segment.
Asia-Pacific to Be the Fastest-growing Regional Market
The market in Asia-Pacific is slated to record the highest growth rate during the forecast period. The growth of this regional market is attributed to factors such as infrastructural developments, particularly in countries like China, South Korea, Japan, and India, the rising awareness of the importance of English language proficiency, increasing internet accessibility, government initiatives prioritizing education, and a growing emphasis on enhancing employability and job prospects present significant growth opportunities for market players.
English Language Learning Market: Key Companies
The key players operating in the English language learning market are Cambridge University Press & Assessment (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Publishing Company (U.S.) (A Subsidiary of Veritas Capital Fund Management, L.L.C.), McGraw-Hill Education, Inc. (U.S.) (A Subsidiary of Platinum Equity, LLC), Duolingo, Inc. (U.S.), Berlitz Corporation (U.S.) (A Subsidiary of Benesse Holdings, Inc.), Busuu Limited (Spain) (A Subsidiary of Chegg, Inc.), Babbel GmbH (Germany), ATI STUDIOS A.P.P.S. S.R.L (Mondly) (Romania), ELSA Corp. (U.S.), FluentU (China) (A PART OF Enux Education Limited), Memrise Limited (U.K.), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), inlingua International Ltd. (Switzerland), Sanako Oy (Finland), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), EF Education First (Sweden), International House World Organisation Ltd (U.K.), English Worldwide, SL (ABA English) (Spain), and Udemy, Inc. (U.S.).
English Language Learning Market Report Summary:
Report Metrics
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Details
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Years Considered
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2021–2030
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Base year
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2022
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Forecast period
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2023–2030
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Page Count
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320
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Units Referenced
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$77.9 Billion
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Segments/Key Topics
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Market by Methodology, Learning Mode, Age Group, End User.
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Region Covered
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North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa
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Key Companies Mentioned
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Cambridge University Press & Assessment (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Publishing Company (U.S.) (A Subsidiary of Veritas Capital Fund Management, L.L.C.), McGraw-Hill Education, Inc. (U.S.) (A Subsidiary of Platinum Equity, LLC), Duolingo, Inc. (U.S.), Berlitz Corporation (U.S.) (A Subsidiary of Benesse Holdings, Inc.), Busuu Limited (Spain) (A Subsidiary of Chegg, Inc.), Babbel GmbH (Germany), ATI STUDIOS A.P.P.S. S.R.L (Mondly) (Romania), ELSA Corp. (U.S.), FluentU (China) (A PART OF Enux Education Limited), Memrise Limited (U.K.), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), inlingua International Ltd. (Switzerland), Sanako Oy (Finland), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), EF Education First (Sweden), International House World Organisation Ltd (U.K.), English Worldwide, SL (ABA English) (Spain), and Udemy, Inc. (U.S.)
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Scope of the Report:
English Language Learning Market Assessment, by Methodology
- Blended Learning
- Offline Learning
- Online Learning
English Language Learning Market Assessment, by Learning Mode
- Self-learning Apps and Applications
- Tutoring
- One-on-One Learning
- Group Learning
English Language Learning Market Assessment, by Age Group
- <13 Years
- 13–17 Years
- 18-20 Years
- 21-30 Years
- 31-40 Years
- > 40 Years
English Language Learning Market Assessment, by End User
- Individual Learners
- Educational Institutes
- Government Bodies
- Corporate Learners
English Language Learning Market Assessment, by Geography
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Poland
- Netherlands
- Belgium
- Sweden
- Austria
- Switzerland
- Finland
- Norway
- Turkey
- Ireland
- Luxembourg
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Indonesia
- Australia & New Zealand
- Taiwan
- Hongkong
- Singapore
- Malaysia
- Vietnam
- Rest of Asia-Pacific
- Latin America
- Mexico
- Brazil
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- UAE
- Rest of MEA
Key Questions Answered in the Report: