The South East Asia English Language Learning Market is projected to reach $5.5 billion by 2030, at a CAGR of 10% during the forecast period 2024–2030. The growth of this market is driven by globalization and the growing need for cross-border communication and the rising demand for English language in business and professional areas. Furthermore, increasing spending on the education sector and growing preferences for multilingual employees by multinational companies are expected to create opportunities for market growth.
However, the reluctance to accept English as a primary language for communication in some countries restrains the growth of this market. Additionally, the lack of trained professionals to teach the English language is a major challenge for players in this market. The high adoption of artificial intelligence (AI) in e-learning is a prominent trend in the South East Asia English language learning market.
The Rising Importance of English in Business and Professional Areas is Expected to Drive Market Growth
English is a common language that allows people who do not share a dialect to communicate. While standard Chinese and Spanish have the most native speakers globally, English is the most used official language and the most widely spoken second language. In addition, it has also become the most widely used language in the world of trade and commerce over the past decade or two. As a result, excellent knowledge of English for business has become vital for success in any employee’s career. Enhanced communication skills in English can result in an improved social life and better job opportunities in the future. From job interviews to workplace communication, language is crucial, and being proficient in English means being able to communicate clearly and effectively with diverse groups across the globe.
Major players in the market are focusing on new initiatives to transform English communication training and empower professionals in South East Asia countries. For instance, in July 2024, ELSA Corp. (U.S.) partnered with Perusahaan Listrik Negara (PLN) (Indonesia) to facilitate English language training for PLN staff and transform PLN’s workforce into globally competent professionals equipped with impeccable English communication skills in Indonesia.
Several multinational organizations rely on English for communication and documentation purposes. Fluency in written and spoken English is critical in many aspects of corporate life, from securing employment to communicating with clientele and achieving cohesive business partnerships worldwide. Research worldwide shows that cross-border business communication is often conducted in English, and many multinational companies expect employees to be fluent in English. Thus, the importance of the English language in business and professional areas is expected to propel the growth of the South East Asia English language learning market in the coming years.
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Key Findings in the South East Asia English Language Learning Market Study:
In 2024, the Blended Learning Segment is Expected to Dominate the South East Asia English Language Learning Market
Based on methodology, the South East Asia English language learning market is segmented into blended learning, offline learning, and online learning. In 2024, the blended learning segment is expected to account for the largest share of the South East Asia English language learning market. This is mainly attributed to the rising adoption of advanced offline and online learning systems for students and working professionals, increasing demand for personalized learning, the rising importance of effective learning methodology, and students’ preference for learning at their own pace and flexibility are driving the growth of this segment.
However, the online learning segment is projected to record the highest CAGR during the forecast period. This is mainly attributed to the increasing user base for smartphones, the rising need for online interactive language apps and gamified platforms, the growing demand for budget allocations and investments for e-learning programs, and the increasing digitalization in the education sector.
In 2024, the Tutoring Segment is Expected to Dominate the South East Asia English Language Learning Market
Based on learning mode, the South East Asia English language learning market is segmented into self-learning apps and applications and tutoring. In 2024, the tutoring segment is expected to account for the largest share of the South East Asia English language learning market. The growth of this segment is driven by the increasing need for real-time feedback on pronunciation, grammar, and language usage with the convenience of in-person interaction and the growing need for personalized and flexible language education experiences.
However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period due to the surge in corporate initiatives focused on mobile apps offering customization and language choices, increasing adoption of self-learning apps in educational and language institutes, and the integration of social features in self-learning apps that allow users to connect with language learners and native speakers worldwide.
In 2024, the <18 years is Expected to Dominate the South East Asia English Language Learning Market
Based on age group, the South East Asia English language learning market is segmented into <18 years, 18–20 years, 21–30 years, 31–40 years, and >40 years. In 2024, the <18 years segment is expected to account for the largest share of the South East Asia English language learning market. The large market share of this segment is attributed to the growing integration of self-learning apps and information and communication technology (ICT) within educational institutions, the increasing need for immersive and practical language practices, technological advancements and accessibility of online platforms, growing demand for personalization and adaptive learning, and increasing need for cost-effective alternatives to traditional classroom-based language courses.
However, the 18–20 years segment is projected to register the highest CAGR during the forecast period due to the growing need to enhance employability and competitiveness in future job opportunities, the rising need to enhance business communication, the rising demand for language training for various organizations, growing need for deeper engagement with diverse cultures, history, and arts, and growing need for study abroad enrichment.
In 2024, the Individual Learners is Expected to Dominate the South East Asia English Language Learning Market
Based on end user, the South East Asia English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2024, the individual learners segment is estimated to account for the largest share and highest CAGR of the South East Asia English language learning market. The segment is also projected to register the highest CAGR during the forecast period. The large market share of this segment is attributed to the increasing access to English language learning apps, rising internet and smartphone user base, supportive and active online communities and language exchange platforms, and the growing demand for language skills in professional settings.
Indonesia to be the Fastest Growing Market
Based on country, the South East Asia English language learning market is segmented into Indonesia, Vietnam, Thailand, Malaysia, Singapore, Philippines, and the Rest of South East Asia. In 2024, Indonesia is expected to account for the largest share of the South East Asia English language learning market. The large market share of Indonesia is mainly attributed to the increasing emphasis on English language education in schools and educational institutions, the rising adoption of mobile technologies in the education sector, growth in the e-learning market, and government investments and initiatives to integrate digital tools into the education sector. Also, Indonesia is projected to register the highest CAGR during the forecast period.
Key Players
The key players profiled in the English language learning market report are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
Scope of the Report:
South East Asia English Language Learning Market Assessment, by Methodology
- Blended Learning
- Offline Learning
- Online Learning
South East Asia English Language Learning Market Assessment, by Learning Mode
- Self-learning Apps and Applications
- Tutoring
- One-on-One Learning
- Group Learning
South East Asia English Language Learning Market Assessment, by Age Group
- <18 Years
- 18–20 years
- 21–30 years
- 31–40 years
- >40 years
South East Asia English Language Learning Market Assessment, by End User
- Individual Learners
- Educational Institutes
- Government Bodies
- Corporate Learners
South East Asia English Language Learning Market Assessment, by Country/Region
- Indonesia
- Vietnam
- Thailand
- Malaysia
- Singapore
- Philippines
- Rest of South East Asia
Key questions answered in the report:
