Butterfly Pea Flowers Market (2024-2031)
The Butterfly Pea Flowers Market was valued at $96.6 billion in 2023. It is expected to reach $151.7 billion by 2031 from an estimated $102 billion in 2024, at a CAGR of 5.8% during the forecast period of 2024-2031. Butterfly Pea Flowers Market Size & Forecast The growth of this market is driven by
- Published
- Nov 2024
- Pages
- 114
- Format
- PDF + Excel
- Report ID
- MRFB - 104451
- Base year
- 2023
- 2023 · BASELINE
- $96.60B
- 2031
- $151.7B
- CAGR 2024–2031
- 5.8%
2023 baseline · 2024–2031 forecast at 5.8% CAGR · hover a bar for the value
Key highlights
By Type: In 2024, the whole Dried Flowers Segment Dominate the Butterfly Pea Flowers Market
By Distribution Channel: In 2024, the Indirect Channel Segment is Expected to Dominate the Butterfly Pea Flowers Market
By Application: In 2024, the Beverages Segment is Expected to Account for the Largest Share of the Butterfly Pea Flowers Market
By Geography: Asia-Pacific to Dominate the Butterfly Pea Flowers Market in 2024
Report summary
| Particulars | Details |
|---|---|
| Number of Pages | 114 |
| Format | |
| Forecast Period | 2024–2031 |
| Base Year | 2023 |
| CAGR (Value) | 5.8% |
| Market Size (Value) | USD 151.7 Billion by 2031 |
| Segments Covered | By Type · Whole Dried Flowers · Powder · Extracts · By Distribution Channel · Direct Channel/Business-to-Business (B2B) · Indirect Channel/Business to Consumer (B2C) · By Application · Beverages · Tea · Other Beverages · Food Products · Other Applications |
| Countries Covered | North America (U.S. and Canada), Europe (Germany, France, U.K., Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Thailand, Malaysia, and Rest of Asia-Pacific), Latin America, and Middle East & Africa |
| Key Companies | are EverforEver Biotech (China), Paraman Food Works (India), Specialty Natural Products Co., Ltd. (Thailand), Woodland Foods (U.S.), My Blue Tea (Australia), Wild Hibiscus Flower, Co. (Australia), Blue Tea (India), All Herbscare (India), Nippon Advanced Agri Co., Ltd. (Japan), Revival Tea Company (U.S.), and Bigelow Tea (U.S.) |
Report overview
Segments covered: type, distribution channel, application. Regions: North America, Europe, Asia-Pacific.
The growth of this market is driven by the growing demand for natural food colors, healthy tea alternatives, and growing R&D activities in the food & beverage industry. Furthermore, increased research for new raw material sources is expected to generate growth opportunities for the market's stakeholders.
Market dynamics
3 factors across 2 forcesIncreased Focus on Discovering New Raw Material Sources
As the global population grows and consumers become more health-conscious, the demand for synthetic food colors is steadily declining. This shift is driving an increased need for innovative raw materials, particularly in the natural food color sector. Natural color sources, primarily botanicals, typically contain less than 2% pigment by weight, which means large quantities of raw botanical materials are required to produce relatively small amounts of color. Significant advancements have been made in the development of natural food colorings, especially in areas such as extraction processes, purification, stability, and the identification of new sources. Additionally, formulation techniques, along with hygiene and safety standards, have improved. However, there remains a need for further innovation in developing natural colorants that offer higher stability and greater coloring strength and can be applied across a broader range of industrial uses.
Currently, the production of natural colorants is insufficient to meet the growing demand from the food industry. To address this gap, substantial investment in research and development is required to identify more abundant natural colorant sources, making their use both technically viable and economically feasible. Due to the adverse health effects associated with synthetic colorants, food manufacturers are actively seeking innovative ways to extract colors from alternative natural sources, such as butterfly pea flowers. Rich in anthocyanins—an antioxidant renowned for its health benefits—butterfly pea flowers are poised to capture the attention of health-conscious consumers with a holistic approach to wellness. By utilizing this unique flower, manufacturers can offer a multi-sensory consumption experience with vibrant, bold food colors that appeal to consumers seeking novel, functional products. As a result, increased research into new raw material sources presents significant growth opportunities for the butterfly pea flower market.
Table of contents
11 chapters · 95 sections · 114 pages · click to expandSegmental analysis
| Segment | Largest share (2024) | Fastest growth (2024–2031) |
|---|---|---|
| By Type | Whole Dried Flowers | — |
By Type
- The whole dried flowers segment is estimated to account for the largest share of the global butterfly pea flowers market.
- This segment’s significant market share can be attributed to the growing consumer demand for natural, plant-based products with health benefits, the rise in sales of whole dried butterfly pea flowers through e-commerce platforms, and the expanding use of the dried flowers in applications such as cocktails, baked goods, and other food products.
- The rising demand for dried butterfly pea flowers is driven by the increasing consumption of functional foods and beverages, as well as the growing popularity of plant-based food products.
- For example, the Department for Business and Trade (DBT) (U.K.) reports that the global market for functional foods was valued at USD 248 billion in 2021 and is projected to grow at a CAGR of 9.5% from 2021 to 2028.
- Additionally, Jeneil Biotech (U.S.) estimates that the U.S. plant-based food market will reach USD 103.56 billion by 2027.
- As a result, the expanding demand for functional and plant-based food products is contributing to the dominant share of whole-dried butterfly pea flowers in the market.
Geographic analysis
Asia-Pacific
Largest shareIn 2024, Asia-Pacific is estimated to account for the largest share of the butterfly pea flower market. The dominant share of the Asia-Pacific region in the butterfly pea flower market is primarily due to the presence of key market players, established commercial cultivation of the flowers, and a long-standing tradition of using butterfly pea flowers in local cuisines. Additionally, high investments in the production of natural food ingredients further bolster the region's market position. The growing popularity of butterfly pea flowers for tea applications, particularly through e-commerce, is being fueled by the increasing influence of social media, advertising, and content marketing. This surge in online engagement is making a significant contribution to the region's market share. Furthermore, Asia-Pacific is slated to register the highest CAGR during the forecast period. The growth of this market can be attributed to several key factors, including the expanding application of butterfly pea flowers across various sectors, increasing demand for healthy food and food ingredients, and the rising popularity of functional foods and beverages. Additionally, growing health consciousness and greater awareness of the health benefits of butterfly pea flowers in the region are further driving market growth. Asia-Pacific Dominates the Butterfly Pea Flowers Market in 2024
Competitive landscape
- October 2024
Bigelow Tea (U.S.) launched Bigelow Butterfly Pea Flower with two flavors, Sapphire Bay and Vanilla Midnight.
- May 2024
California Natural Color (U.S.) launched pure purple butterfly peas to its color portfolio for a variety of applications.
- EverforEver Biotech · China
- Paraman Food Works · India
- Specialty Natural Products Co., Ltd. · Thailand
- Woodland Foods (U.S.)
- My Blue Tea · Australia
- Wild Hibiscus Flower, Co. · Australia
- Blue Tea · India
- All Herbscare · India
- Nippon Advanced Agri Co., Ltd. · Japan
- Revival Tea Company (U.S.)
- Bigelow Tea (U.S.)
Frequently asked questions
The global butterfly pea flowers market size was valued at $ 96.6 billion in 2023.
Cite this report
Meticulous Research. (2024). Butterfly Pea Flowers Market - Global Opportunity Analysis and Industry Forecast (2024-2031) (Report No. MRFB - 104451). Meticulous Market Research Pvt. Ltd. https://www.meticulousresearch.com/product/butterfly-pea-flowers-market-5147