The Social Media Management Market is expected to reach $12 Billion by 2030, at a CAGR of 25% from 2023 to 2030. The growth of the social media management market is driven by the increasing need for customer engagement using social media, the need for integrated platforms for managing various social media accounts, the high demand for social management solutions from businesses for lead generations, and the need for effective collaboration and coordination among teams.
The increasing adoption of social media management solutions by SMEs and the increasing integration of these solutions with various marketing channels are expected to offer significant growth opportunities for players in the social media management market. However, intense competition, constantly changing social media algorithms, and concerns regarding data privacy and security, particularly among large enterprises, may hinder the growth of this market.
Furthermore, the high demand for tailored social media management platforms and the integration of these platforms with popular messaging apps such as WhatsApp, Messenger, and WeChat is the latest trend in the social media management market.
Consumer engagement using social media has become increasingly important in today's digital age. Social media platforms allow businesses to connect with customers in real-time, build relationships, and create brand loyalty. Consumers are increasingly spending more time on social media platforms, and many of them are utilizing social media for product and service research before making purchasing decisions. This scenario presents businesses with a valuable opportunity to connect with potential customers and influence their buying choices. With the rise in e-commerce, businesses face heightened competition. Social media management enables businesses to differentiate themselves by actively engaging with customers and cultivating brand loyalty.
Social media management is an affordable marketing tool that enables businesses to reach a wide audience without substantial advertising expenses. It also offers the advantage of real-time customer feedback, allowing businesses to promptly address any issues or concerns and enhance their products and services. Furthermore, social media management enables businesses to personalize their marketing messages and engage with customers on an individual level, fostering a more personalized and engaging customer experience.
Overall, consumer engagement using social media management has become increasingly important for businesses looking to build brand loyalty, differentiate themselves from their competitors, and create a personalized and engaging customer experience. As social media management continues to play a larger role in consumer behavior and decision-making, businesses prioritizing social media engagement will have a significant competitive advantage.
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The E-mail campaign Segment to Dominate the Social Media Management Market in 2023
Based on solution, the social media management market is segmented into e-mail campaign, scheduling, monitoring, analytics, listening, CRM, team collaboration, advertising management, and AI content writer. In 2023, the e-mail campaign segment is expected to account for the larger share of the social media management market. E-mail campaigns can be a valuable tool in social media management. They offer the advantage of reaching a specific audience segment that has already shown interest in a product or service. By utilizing e-mail campaigns, businesses can build customer relationships by providing valuable content and information. This approach not only enhances brand loyalty but also encourages repeat purchases. Moreover, e-mail campaigns are cost-effective, offering a more affordable alternative than traditional advertising methods like TV and print ads while delivering a higher return on investment. These benefits contribute to the significant market share of this segment.
The Large Enterprises Segment to Dominate the Social Media Management Market in 2023
Based on organization size, the social media management market is segmented into small & medium-sized enterprises and large enterprises. In 2023, the large enterprises segment is expected to account for the largest share of the social media management market. The large market share of this segment is attributed to the increasing demand for comprehensive solutions that assist in managing social media accounts, tracking performance, and making data-driven decisions among large enterprises. Additionally, large enterprises benefit from their size and resources, allowing them to compete more effectively and offer a wider range of services than smaller companies. Some of the leading social media management solutions widely used by large enterprises are Hootsuite, Sprinklr, Sprout Social, Salesforce Social Studio, and Adobe Experience Manager. These solutions offer diverse features and pricing options tailored to meet the specific needs of large enterprises.
The Market Agencies Segment to Dominate the Social Media Management Market in 2023
Based on vertical, the social media management market is segmented into market agencies, BFSI, FMCG, IT & telecom, electronics & semiconductors, media & entertainment, education, pharma & healthcare, automobile, and other verticals. In 2023, the marketing agencies segment is expected to account for the largest share of the social media management market. The large market share of this segment is attributed to the expertise offered by marketing agencies in creating and executing effective social media strategies for businesses. Furthermore, outsourcing social media management to agencies allows businesses to focus on their core operations. Marketing agencies also utilize data and analytics to measure the effectiveness of social media campaigns, enabling data-driven decision-making and optimization. These factors contribute to the significant market share of this segment.
North America to Dominate the Social Media Management Market in 2023
Based on geography, the social media management market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2023, North America is expected to account for the largest share of the social media management market. North America’s major market share is attributed to the increasing adoption of social media platforms among businesses, the rising demand for social media analytics, and the increasing need for social media management software that can handle multiple accounts and platforms. North America is home to some of the world's largest social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, which has driven the demand for social media management software and services in the region. The U.S. is the largest social media management software and services market in North America, accounting for the majority of the market share. Canada is also a significant market for social media management, with a growing number of businesses adopting social media platforms for marketing and customer engagement.
Key Players:
The key players operating in the social media management market are Adobe Inc. (U.S.), Qualtrics XM (U.S.), IBM Corporation (U.S.), HubSpot, Inc. (U.S.), Google LLC (U.S.), Oracle Corporation (U.S.), Buffer (U.S.), Sprinklr, Inc. (U.S.), Zoho Corporation (India), Falcon.io (Denmark), Brandwatch (U.K.), Hootsuite Inc. (Canada), Digimind (France), Agorapulse SAS (France), and NetBase Quid (U.S.).
Scope of the Report:
Social Media Management Market Assessment, by Solution
Social Media Management Market Assessment, by Organization Size
Social Media Management Market Assessment, by Vertical
Social Media Management Market Assessment, by Geography
Key Questions Answered in the Report:
This study provides insights into the social media management market based on solutions, organization size, vertical, and geography. The study also evaluates industry competitors and analyzes the market at the regional and country levels.
The social media management market is projected to reach $12 billion by 2030, at a CAGR of 25% from 2023 to 2030.
Based on solutions, in 2023, the e-mail campaign segment is expected to account for the largest share of the social media management market.
Based on organization size, in 2023, the large enterprises segment is expected to account for the largest share of the social media management market.
Based on vertical, in 2023, the market agencies segment is expected to account for the largest share of the social media management market.
The growth of the social media management market is driven by the increasing need for customer engagement using social media, the need for integrated platforms for managing various social media accounts, the high demand for social management solutions from businesses for lead generations, and the need for effective collaboration and coordination among teams.
The increasing adoption of social media management solutions by SMEs and the increasing integration of these solutions with various marketing channels are expected to offer significant growth opportunities for players in the social media management market.
The key players operating in the social media management market are Adobe Inc. (U.S.), Qualtrics XM (U.S.), IBM Corporation (U.S.), HubSpot, Inc. (U.S.), Google LLC (U.S.), Oracle Corporation (U.S.), Buffer (U.S.), Sprinklr, Inc. (U.S.), Zoho Corporation (India), Falcon.io (Denmark), Brandwatch (U.K.), Hootsuite Inc. (Canada), Digimind (France), Agorapulse SAS (France), and NetBase Quid (U.S.).
In 2023, North America is expected to account for the largest share of the social media management market, subsequently offering significant growth opportunities for vendors operating in this market. North America’s major market share is attributed to the increasing adoption of social media platforms among businesses, the rising demand for social media analytics, and the increasing need for social media management software that can handle multiple accounts and platforms. North America is home to some of the world's largest social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, which has driven the demand for social media management software and services in the region. The U.S. is the largest social media management software and services market in North America, accounting for the majority of the market share. Canada is also a significant market for social media management, with a growing number of businesses adopting social media platforms for marketing and customer engagement.
This report provides pre & post COVID-19 market estimates.
1. Market Definition & Scope
1.1 Market Definition
1.2 Market Ecosystem
1.3 Currency and Limitations
1.4 Key Stakeholders
2. Research Methodology
2.1 Research Process
2.2 Data Collection & Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.3 Market Assessment
2.3.1 Market Estimation
2.3.2 Growth Forecast
3. Executive Summary
4. Market Insights
4.1 Overview
4.2 Market Dynamics
4.3 Social Media Management Market Drivers: Impact Analysis (2023–2030)
4.3.1 Increasing Need for Customer Engagement Using Social Media
4.3.2 Growing Need for Integrated Platforms for Managing Various Social Media Accounts
4.3.3 High Demand for Social Media Management Solutions from Businesses for Lead Generation
4.3.4 Need for Effective Collaboration and Coordination Among Teams
4.4 Social Media Management Market Opportunities: Impact Analysis (2023–2030)
4.4.1 Increasing Adoption of Social Media Management Solutions among SMEs.
4.4.2 Increasing Integration of Social Media Management Solutions with Various Marketing Channels
4.5 Social Media Management Market Challenges: Impact Analysis (2023–2030)
4.5.1 Intense Competition
4.5.2 Constantly Changing Social Media Algorithms
4.5.3 Concerns Related to Data Privacy and Security, particularly Among Large Enterprises
4.6 Social Media Management Market Trends: Impact Analysis (2023–2030)
4.6.1 High Demand for Tailored Social Media Management Platforms
4.6.2 Increasing Integration of SMM Platforms with Messaging Apps such as WhatsApp, Messenger, and WeChat
4.7 Case Studies
4.8 Value Chain Analysis
5. Social Media Management Market Assessment—by Solution
5.1 Introduction
5.2 E-Mail Campaign
5.3 Scheduling
5.4 Monitoring
5.5 Analytics
5.6 Listening
5.7 Customer Relationship Management (CRM)
5.8 Team Collaboration
5.9 Advertising Management
5.10 AI Content Writer
6. Social Media Management Market Assessment—by Organization Size
6.1 Introduction
6.2 Small & Medium-sized Enterprises
6.3 Large Enterprises
7. Social Media Management Market Assessment—by Vertical
7.1 Introduction
7.2 Marketing Agencies
7.3 Banking, Financial Services and Insurance (BFSI)
7.4 Fast-Moving Consumer Goods (FMCG)
7.5 IT & Telecom
7.6 Electronics & Semiconductors
7.7 Media & Entertainment
7.8 Education
7.9 Pharma & Healthcare
7.10 Automobile
7.11 Other Verticals
8. Social Media Management Market Assessment—by Geography
8.1 Overview
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.3 Europe
8.3.1 U.K.
8.3.2 Germany
8.3.3 France
8.3.4 Italy
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia-Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Australia
8.4.5 Indonesia
8.4.6 Malaysia
8.4.7 Rest of Asia-Pacific
8.5 Latin America
8.6 Middle East & Africa
9. Competition Analysis
9.1 Overview
9.2 Key Growth Strategies
9.2.1 Market Differentiators
9.2.2 Synergy Analysis: Major Deals & Strategic Alliances
9.3 Competitive Dashboard
9.3.1 Industry Leaders
9.3.2 Market Differentiators
9.3.3 Vanguards
9.3.4 Emerging Companies
9.4 Vendor Market Positioning
9.5 Market Share Analysis (2022)
10. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)
10.1 Adobe Inc. (U.S.)
10.2 Qualtrics XM (U.S.)
10.3 IBM Corporation (U.S.)
10.4 HubSpot, Inc. (U.S.)
10.5 Google LLC (U.S.)
10.6 Oracle Corporation (U.S.)
10.7 Buffer (U.S.)
10.8 Sprinklr, Inc. (U.S.)
10.9 Zoho Corporation (India)
10.10 Falcon.io (Denmark)
10.11 Brandwatch (U.K.)
10.12 Hootsuite Inc. (Canada)
10.13 Digimind (France)
10.14 Agorapulse SAS (France)
10.15 NetBase Quid (U.S.)
11. Appendix
11.1 Related Reports
11.2 Available Customizations
List of Tables
Table 1 Global Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 2 Global E-mail Campaign Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 3 Global Scheduling Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 4 Global Monitoring Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 5 Global Analytics Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 6 Global Listening Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 7 Global CRM Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 8 Global Team Collaboration Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 9 Global Advertising Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 10 Global AI Content Writer Management Solutions Market, by Country/Region, 2021–2030 (USD Million)
Table 11 Global Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 12 Global Social Media Management Market for Small & Medium-sized Enterprises, by Country/Region, 2021–2030 (USD Million)
Table 13 Global Social Media Management Market for Large Enterprises, by Country/Region, 2021–2030 (USD Million)
Table 14 Global Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 15 Global Social Media Management Market for Market Agencies, by Country/Region, 2021–2030 (USD Million)
Table 16 Global Social Media Management Market for BFSI, by Country/Region, 2021–2030 (USD Million)
Table 17 Global Social Media Management Market for FMCG, by Country/Region, 2021–2030 (USD Million)
Table 18 Global Social Media Management Market for IT & Telecom, by Country/Region, 2021–2030 (USD Million)
Table 19 Global Social Media Management Market for Electronics & Semiconductors, by Country/Region, 2021–2030 (USD Million)
Table 20 Global Social Media Management Market for Media & Entertainment, by Country/Region, 2021–2030 (USD Million)
Table 21 Global Social Media Management Market for Education, by Country/Region, 2021–2030 (USD Million)
Table 22 Global Social Media Management Market for Pharma & Healthcare, by Country/Region, 2021–2030 (USD Million)
Table 23 Global Social Media Management Market for Automobile, by Country/Region, 2021–2030 (USD Million)
Table 24 Global Social Media Management Market for Other Verticals, by Country/Region, 2021–2030 (USD Million)
Table 25 North America: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 26 North America: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 27 North America: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 28 North America: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 29 U.S.: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 30 U.S.: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 31 U.S.: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 32 Canada: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 33 Canada: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 35 Canada: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 36 Europe: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 37 Europe: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 38 Europe: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 39 Europe: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 40 U.K.: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 41 U.K.: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 42 U.K.: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 43 Germany.: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 44 Germany: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 45 Germany: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 46 France: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 47 France: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 48 France: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 49 Italy: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 50 Italy: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 51 Italy: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 52 Spain: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 53 Spain: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 54 Spain: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 55 Rest of Europe: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 56 Rest of Europe: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 57 Rest of Europe: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 58 Asia-Pacific: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 59 Asia-Pacific: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 60 Asia-Pacific: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 61 Asia-Pacific: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 62 China: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 63 China: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 64 China: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 65 Japan: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 66 Japan: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 67 Japan: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 68 India: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 69 India: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 70 India: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 71 Australia: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 72 Australia: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 73 Australia: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 74 Indonesia: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 75 Indonesia: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 76 Indonesia: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 77 Malaysia: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 78 Malaysia: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 79 Malaysia: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 80 Rest of Asia-Pacific: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 81 Rest of Asia-Pacific: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 82 Rest of Asia-Pacific: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 83 Latin America: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 84 Latin America: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 85 Latin America: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 86 Latin America: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
Table 87 Middle East & Africa: Social Media Management Market, by Country, 2021–2030 (USD Million)
Table 88 Middle East & Africa: Social Media Management Market, by Solution, 2021–2030 (USD Million)
Table 89 Middle East & Africa: Social Media Management Market, by Organization Size, 2021–2030 (USD Million)
Table 90 Middle East & Africa: Social Media Management Market, by Vertical, 2021–2030 (USD Million)
List of Figures
Figure 1 Currency and Limitations
Figure 2 Research Process
Figure 3 Key Secondary Sources
Figure 4 Primary Research Techniques
Figure 5 Key Executives Interviewed
Figure 6 Market Estimation
Figure 7 Key Insights
Figure 8 Social Media Management Market, by Solution, 2023 Vs. 2030 (USD Million)
Figure 9 Social Media Management Market, by Organization Size, 2023 Vs. 2030 (USD Million)
Figure 10 Social Media Management Market, by Vertical, 2023 Vs. 2030 (USD Million)
Figure 13 Social Media Management Market, by Geography, 2023 Vs. 2030 (USD Million)
Figure 14 Geographic Snapshot: Social Media Management Market (Value Share & CAGR)
Figure 15 Porter's Five Forces Analysis
Figure 16 Social Media Management Value Chain
Figure 17 Social Media Management Market, by Solution, 2023–2030 (USD Million)
Figure 18 Social Media Management Market, by Organization Size, 2023–2030 (USD Million)
Figure 19 Social Media Management Market, by Vertical, 2023–2030 (USD Million)
Figure 22 Social Media Management Market, by Geography, 2023–2030 (USD Million)
Figure 23 Key Growth Strategies Adopted by Leading Players, 2020–2023
Figure 24 Market Share Analysis: Social Media Management Market, 2021
Figure 25 Competitive Dashboard: Social Media Management Market
Figure 26 Adobe Inc.: Financial Overview (2022)
Figure 27 Qualtrics XM: Financial Overview (2022)
Figure 28 IBM Corporation: Financial Overview (2022)
Figure 28 HubSpot, Inc.: Financial Overview (2022)
Figure 29 Google LLC: Financial Overview (2022)
Figure 30 Oracle Corporation: Financial Overview (2022)
Figure 31 Buffer: Financial Overview (2022)
Figure 32 Sprinklr, Inc.: Financial Overview (2022)
Figure 33 Zoho Corporation: Financial Overview (2022)
Figure 34 Falcon.io: Financial Overview (2022)
Figure 35 Brandwatch: Financial Overview (2022)
Figure 36 Hootsuite Inc.: Financial Overview (2022)
Figure 37 Digimind: Financial Overview (2022)
Figure 38 Agorapulse SAS: Financial Overview (2022)
Figure 39 NetBase Quid: Financial Overview (2022)
Figure 40 NetBase: Financial Overview (2022)
This report provides pre & post COVID-19 market estimates.
This report provides pre & post COVID-19 market estimates.
Published Date: Feb-2024
Published Date: Aug-2023
Published Date: Nov-2022
Published Date: Feb-2022
Published Date: Feb-2022
