Patient Engagement Solutions Market by Offering (Software, Service) Deployment Mode (On-premise, Cloud), Application (Home Healthcare, Population Health, Patient Journey, Outpatient, Financial, Wellness, Disease Management), End User - Global Forecast to 2032

The Patient Engagement Solutions Market is projected to reach $99.5 billion by 2032, at a CAGR of 19.2% from 2025 to 2032.

Patient engagement enables healthcare providers easy and seamless access to patient information by frequently connecting with them. Moreover, patient engagement solutions give patients a brief view of their health at the click of a button.These solutions help healthcare professionals streamline patient check-in with advanced analytical tools. Furthermore, these solutions have supported establishing more personalized engagement by examining the patient’s health status, proactively addressing critical issues, and prioritizing patient outreach. Additionally, these applications provide real-time information about the patient and offer continuous feedback through patient engagement solutions.

The growth of this market is driven by the increasing demand and adoption of patient engagement solutions, efforts to enhance patient-centric care by end users, growing industry consolidation through partnerships and collaborations, government initiatives and regulatory upgradation, rising healthcare expenditure, rising prevalence of chronic diseases coupled with the increasing geriatric population. However, patient data privacy and safety concerns may restrain the growth of this market.

Furthermore, the growing adoption of wearable and mobile-based digital healthcare solutions and emerging economies are posing significant opportunities for patient engagement solutions manufacturers. However, the lack of digital literacy, the high cost associated with the deployment of healthcare IT solutions, and a lack of skilled IT personnel in the healthcare industry is a challenge to the growth of this market.

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Rising Prevalence of Chronic Diseases Coupled with the Increasing Geriatric Population Boost the Growth of the Patient Engagement Solutions Market

The prevalence of chronic diseases and conditions such as cancer, diabetes, arthritis, and heart disease is rising globally. According to the WHO, 41 million people die from chronic diseases each year, accounting for around 74% of all deaths globally. Growth in the geriatric population and social behaviors such as tobacco and alcohol use, physical inactivity, and unhealthy diets are major factors driving a steady increase in the number of people suffering from chronic diseases. According to the International Diabetes Federation, the global prevalence of diabetes is estimated to increase from 10.5% of the global population in 2021 to 11.3% in 2032.

Also, chronic diseases are often associated with the elderly population due to the declining bodily functions and immunity among this population segment. Aging is associated with progressive deterioration in the structure and functioning of organs. The elderly population is more prone to various chronic diseases. According to World Population Prospects, the population aged 65 and above is growing more rapidly than other age groups. In 2019, 703 million people were in the age group of 65 years and above globally. This number is projected to reach 1.5 billion by 2050. This remarkable growth in the elderly population is driven by declining fertility rates and improvements in longevity.

Furthermore, non-communicable diseases (NCDs), such as cancer, cardiovascular disease, diabetes, and mental illness, are becoming more prevalent. NCDs currently account for 70% of all deaths globally, with the majority recorded in low- & middle-income countries. The International Agency for Research on Cancer (IARC) estimates that globally, 1 in 5 people develop cancer during their lifetime, and 1 in 8 men and 1 in 11 women lose their lives. As per WHO estimates, the global prevalence of new cancer cases is expected to increase from 19.2 million in 2020 to 24.5 in 2032, while the global mortality from cancer is expected to increase from 9.9 million in 2020 to 12.9 million in 2032.

The overall scenario indicates that the rising prevalence of chronic diseases coupled with the increasing geriatric population, which is expected to increase the patient pool demanding highly innovative solutions during their diagnosis for journey mapping and analysis, home healthcare management, and financial health management, further driving the growth of the patient engagement solutions market.

Rising Healthcare Expenditure Creates Significant Market Growth Opportunities

Healthcare expenditure includes all expenditures that allow healthcare systems to function optimally and provide quality care to patients. Increasing healthcare expenditures can enable regular health interventions such as annual medical checkups and preventive screening, which are likely to improve the overall health status of a country.

Increasing healthcare expenditures indicate the growing focus on ensuring that people are healthy and disease-free, which is expected to result in the increased adoption of advanced medical technologies, funding and initiatives for disease diagnosis and treatment, and the establishment of healthcare facilities and advanced infrastructure. This raises public awareness regarding advanced practices for early diagnosis and treatment and ensures that people will be able to monitor their health through advanced technologies that can sense early signs of disease and communicate with healthcare professionals. This scenario will boost the demand for patient engagement solutions among healthcare facilities.

Furthermore, increasing healthcare expenditures can help gradually replace traditional healthcare delivery with a patient–centric, outcome-focused, value-based healthcare, creating awareness regarding the importance of advanced technologies in the treatment process. This paradigm shift in healthcare is mainly driven by the gradual transition to patient-centered value-based care, which is expected to pave the way for adopting patient engagement solutions, enabling timely and cost-effective diagnosis and medical solutions to stratified patient subpopulations with predictable outcome margins. Thus, healthcare expenditures focused on diagnosis reduce healthcare costs as healthy populations require treatments less often.

Key Findings in the Patient Engagement Solutions Market Study:

Based on Offering, the Software Segment is Expected to Account for the Largest Share of the Market

Among the offerings studied in this report, in 2025, the software segment is expected to account for the largest share of the patient engagement solutions market. The ability of patient engagement software to automate the interaction of healthcare providers with patients and facilitate patients to access their healthcare providers when necessary are factors contributing to the large market share of this segment. Additionally, these software automate appointment reminders, allow patients  to respond to reminders, and write patient feedback after consultations, propelling the adoption of patient engagement software.

In 2025, the Web and Cloud-based Solutions Segment is Expected to Account for the Largest Share of the Market

Among the deployment modes studied in this report, in 2025, the web and cloud-based solutions segment is expected to account for the largest share of the patient engagement solutions market. The large share of the segment is attributed to the benefits offered by the web and cloud-based solutions, such as remote real–time data tracking, easy accessibility, and simple data backup capabilities.

In 2025, the Therapeutic Applications Segment is Expected to Account for the Largest Share of the Market

Among the applications studied in this report, in 2025, the therapeutic applications segment is expected to account for the largest share of the patient engagement solutions market. The increasing prevalence of chronic diseases, rising geriatric population, rise in healthcare expenditures, and growing awareness among the population with access to advanced technology that facilitates capturing vital information about the disease are factors leading to the largest market share of the segment.

In 2025, the Healthcare Providers Segment is Expected to Account for the Largest Share of the Market

Among the end users studied in this report, in 2025, the healthcare providers segment is expected to account for the largest share of the patient engagement solutions market. The large market share of this segment is attributed to the factors such as the rise in adoption of patient engagement solutions, growing focus on value-based cases, and increasing online consultation by healthcare professionals.

Asia-Pacific: Fastest-growing Regional Market

The increasing focus of government bodies of Asia-Pacific countries such as China, India, Singapore, and South Korea on the healthcare sector in terms of increased investment for the adoption of advanced technology, rising investments in better healthcare infrastructure and the increasing awareness and literacy among the population. Furthermore, the growing presence of key companies is boosting the growth of this regional market.

Key Players

Some of the key players operating in the patient engagement solutions market are Allscripts Healthcare Solutions, Inc. (U.S.), athenahealth, Inc. (U.S.), Oracle Corporation (U.S.), IBM Corporation (U.S.), McKesson Corporation (U.S.), Oneview Healthcare (Ireland), IQVIA (U.S.), Epic Systems Corporation, AdvancedMD, Inc. (U.S.), Cognizant Technology Solutions Corporation (U.S.), Siemens Healthineers AG (Germany), Harris Healthcare (U.S.), and Medical Information Technology, Inc. (U.S.).

Scope of the Report:

Patient Engagement Solutions Market Size & Trend Analysis, by Offering

• Hardware
• Software
• Services

Patient Engagement Solutions Market Size & Trend Analysis, by Deployment Mode

• Web and Cloud-based Solutions
• On-premise Solutions

Patient Engagement Solutions Market Size & Trend Analysis, by Application

• Care Management Applications
  • Health Management
  • Home Healthcare Management
  • Patient Journey Mapping and Analysis
  • Population Health Management
  • Outpatient Health Management
  • Financial Health Management
  • Other Applications
• Therapeutic Applications
  • Disease Management
  • Health & Wellness
    (Note: Other applications include patient recalls, patient education, Post-visit feedback, billing, scheduling, appointment reminders, and registration.)

Patient Engagement Solutions Market Size & Trend Analysis, by End User

• Healthcare Payers
• Healthcare Providers
• Patients

Patient Engagement Solutions Market Size & Trend Analysis, by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • Italy
  • U.K.
  • Spain
  • Rest of Europe (RoE)
• Asia-Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
• Latin America
• Middle East & Africa

Key questions answered in the report: