Online Language Learning Market by Product (SaaS, Apps, Tutoring), Mode (Consumer, Government, K-12, Corporate), Language (English, German, Japanese, Korean, Mandarin Chinese) and Geography – Global Forecast to 2027

  • Report ID:MRICT - 104325
  • Pages: 226
  • Sep 2020
  • Formats*: PDF
  • Category: Information & Communications Technology
  • Delivery: 2 to 4 Hours

1. Introduction
    1.1. Market Definition
    1.2. Market Ecosystem
    1.3. Currency
    1.4. Key Stakeholders

2. Research Methodology
    2.1. Research Process
    2.2. Data Collection & Validation
           2.2.1. Secondary Research
           2.2.2. Primary Research
    2.3. Market Assessment
           2.3.1. Market Size Estimation
                    2.3.1.1. Bottom-Up Approach
                    2.3.1.2. Top-Down Approach
                    2.3.1.3. Growth Forecast
           2.3.2. Market Share Analysis
    2.4. Assumptions for the Study
    2.5. Limitations for the Study

3. Executive Summary

4. Market Insights
    4.1. Introduction
    4.2. Drivers
           4.2.1. Globalization and Growing Need for Communication Across Borders
           4.2.2. Growing E-learning Market
           4.2.3. Penetration of Artificial Intelligence in E-learning
           4.2.4. Impact of COVID-19 on Language Learning Market
    4.3. Restraints
           4.3.1. Data Security and Privacy Concerns
    4.4. Opportunities
           4.4.1. Increasing Spending on the Education Sector
           4.4.2. Rising Internet and Mobile Phone User Base
           4.4.3. Increasing Preferences for Multilingual Employees by the Multinational Companies
    4.5. Challenges
           4.5.1. High Cost of Implementation
    4.6. Trends
           4.6.1. Flexible Pricing Structure
           4.6.2. Introduction of Wearable Technologies

5. Overview of Language Learning Market
    5.1. Language Learning Market, By Mode
           5.1.1. Offline
           5.1.2. Online
    5.2. Online Language Learning User Demographics (Number of Subscribers)
           5.2.1. By Age Group
                    5.2.1.1. Adults
                    5.2.1.2. Kids
           5.2.2. By Region
                    5.2.2.1. North America
                    5.2.2.2. Europe 
                    5.2.2.3. Asia Pacific
                    5.2.2.4. Latin America
                    5.2.2.5. Middle East & Africa

6. Global Online Language Learning Market, by Product Type
    6.1. Introduction
    6.2. SaaS
    6.3. Tutoring
    6.4. Apps    

7. Global Online Language Learning Market, by Language Type
    7.1. Introduction
    7.2. English
    7.3. French
    7.4. Spanish
    7.5. Mandarin Chinese
    7.6. German
    7.7. Italian
    7.8. Arabic
    7.9. Japanese
    7.10. Korean
    7.11. Other Languages 

8. Global Online Language Learning Market, by User
    8.1. Introduction
    8.2. Consumer
    8.3. K-12
    8.4. Government
    8.5. Corporate
    8.6. Higher Education
    8.7. Other Users

9. Global Online Language Learning Market, by Geography
    9.1. Introduction
    9.2. Asia Pacific
           9.2.1. China
           9.2.2.  Japan
           9.2.3. India
           9.2.4. South Korea
           9.2.5. Australia
           9.2.6. Indonesia 
           9.2.7. Taiwan 
           9.2.8. Hong Kong
           9.2.9. New Zealand
           9.2.10. Rest of Asia Pacific
    9.3. Europe
           9.3.1. Germany
           9.3.2. U.K.
           9.3.3. France
           9.3.4. Italy
           9.3.5. Spain
           9.3.6. Russia
           9.3.7. Poland
           9.3.8. Netherlands
           9.3.9. Belgium           
           9.3.10. Sweden
           9.3.11. Austria
           9.3.12. Switzerland           
           9.3.13. Finland
           9.3.14. Norway
           9.3.15. Turkey
           9.3.16. Ireland
           9.3.17. Rest of Europe
    9.4. North America
           9.4.1. U.S.
           9.4.2. Canada
           9.4.3. Mexico
    9.5. Latin America
           9.5.1. Brazil
           9.5.2. Rest of Latin America
    9.6. Middle East & Africa
           9.6.1. Saudi Arabia
           9.6.2. Rest of Middle East & Africa

10. Competitive Landscape 
      10.1. Introduction 
      10.2. Key Growth Strategies 
      10.3. Competitive Benchmarking
      10.4. Market Share Analysis, By Key Player (2019)

11. Company Profiles (Business Overview, Financial Overview, Product Portfolio, Strategic Development)
      11.1. Berlitz Corporation
      11.2. Rosetta Stone, Inc. 
      11.3. Memrise Inc.
      11.4. Inlingua International Ltd.
      11.5. Sanako Corporation
      11.6. Duolingo Inc.
      11.7. Lesson Nine GmbH (Babble)
      11.8. Busuu Ltd.
      11.9. iTutor Group
      11.10. Open Education LLC
      11.11. Linguistica 360, Inc.
      11.12. Mondly Languages
      11.13. FluentU (A part of Enux Education Ltd.)
      11.14. Mango Languages      

12. Appendix
      12.1. Questionnaire
      12.2. Available Customization

List of Tables

Table 1 Online Language Learning Market Drivers: Impact Analysis (2020-2027)
Table 2 Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 3 Online SaaS Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 4 Online Tutoring Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 5 Online Apps Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 6 Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 7 Online English Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 8 Online Spanish Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 9 Online French Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 10 Online Mandarin Chinese Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 11 Online German Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 12 Online Italian Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 13 Online Arabic Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 14 Online Japanese Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 15 Online Korean Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 16 Online Other Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 17 Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 18 Online Language Learning Market Size for Consumers, by Product Type, 2018-2027 ($ Million)
Table 19 Online Language Learning Market Size for Consumers, by Country/Region, 2018-2027 ($ Million)
Table 20 Online Language Learning Market Size for K-12, by Product Type, 2018-2027 ($ Million)
Table 21 Online Language Learning Market Size for K-12, by Country/Region, 2018-2027 ($ Million)
Table 22 Online Language Learning Market Size for Government, by Product Type, 2018-2027 ($ Million)
Table 23 Online Language Learning Market Size for Government, by Country/Region, 2018-2027 ($ Million)
Table 24 Online Language Learning Market Size for Corporate, by Product Type, 2018-2027 ($ Million)
Table 25 Online Language Learning Market Size for Corporate, by Country/Region, 2018-2027 ($ Million)
Table 26 Online Language Learning Market Size for Higher Education, by Product Type, 2018-2027 ($ Million)
Table 27 Online Language Learning Market Size for Higher Education, by Country/Region, 2018-2027 ($ Million)
Table 28 Online Language Learning Market Size for Other Users, by Product Type, 2018-2027 ($ Million)
Table 29 Online Language Learning Market Size for Other Users, by Country/Region, 2018-2027 ($ Million)
Table 30 Online Language Learning Market Size, by Country/Region, 2018-2027 ($ Million)
Table 31 Asia Pacific: Online Language Learning Market Size, by Country, 2018-2027 ($ Million)
Table 32 Asia Pacific: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 33 Asia Pacific: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 34 Asia Pacific: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 35 China: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 36 China: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 37 China: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 38 Japan: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 39 Japan: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 40 Japan: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 41 India: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 42 India: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 43 India: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 44 South Korea: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 45 South Korea: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 46 South Korea: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 47 Australia: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 48 Australia: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 49 Australia: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 50 Indonesia: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 51 Indonesia: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 52 Indonesia: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 53 Taiwan: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 54 Taiwan: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 55 Taiwan: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 56 Hong Kong: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 57 Hong Kong: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 58 Hong Kong: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 59 New Zealand: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 60 New Zealand: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 61 New Zealand: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 62 RoAPAC: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 63 RoAPAC: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 64 RoAPAC: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 65 Europe: Online Language Learning Market Size, by Country, 2018-2027 ($ Million)
Table 66 Europe: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 67 Europe: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 68 Europe: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 69 Germany: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 70 Germany: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 71 Germany: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 72 U.K.: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 73 U.K.: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 74 U.K.: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 75 France: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 76 France: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 77 France: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 78 Italy: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 79 Italy: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 80 Italy: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 81 Spain: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 82 Spain: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 83 Spain: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 84 Russia: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 85 Russia: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 86 Russia: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 87 Poland: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 88 Poland: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 89 Poland: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 90 Netherlands: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 91 Netherlands: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 92 Netherlands: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 93 Belgium: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 94 Belgium: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 95 Belgium: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 96 Sweden: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 97 Sweden: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 98 Sweden: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 99 Austria: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 100 Austria: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 101 Austria: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 102 Switzerland: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 103 Switzerland: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 104 Switzerland: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 105 Finland: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 106 Finland: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 107 Finland: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 108 Norway: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 109 Norway: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 110 Norway: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 111 Turkey: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 112 Turkey: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 113 Turkey: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 114 Ireland: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 115 Ireland: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 116 Ireland: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 117 ROE: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 118 ROE: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 119 ROE: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 120 North America: Online Language Learning Market Size, by Country, 2018-2027 ($ Million)
Table 121 North America: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 122 North America: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 123 North America: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 124 U.S.: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 125 U.S.: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 126 U.S.: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 127 Canada: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 128 Canada: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 129 Canada: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 130 Mexico: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 131 Mexico: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 132 Mexico: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 133 Latin America: Online Language Learning Market Size, by Country, 2018-2027 ($ Million)
Table 134 Latin America: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 135 Latin America: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 136 Latin America: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 137 Brazil: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 138 Brazil: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 139 Brazil: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 140 RoLATAM: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 141 RoLATAM: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 142 RoLATAM: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 143 Middle East & Africa: Online Language Learning Market Size, by Country, 2018-2027 ($ Million)
Table 144 Middle East & Africa: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 145 Middle East & Africa: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 146 Middle East & Africa: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 147 Saudi Arabia: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 148 Saudi Arabia: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 149 Saudi Arabia: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 150 RoMEA: Online Language Learning Market Size, by Product Type, 2018-2027 ($ Million)
Table 151 RoMEA: Online Language Learning Market Size, by Language Type, 2018-2027 ($ Million)
Table 152 RoMEA: Online Language Learning Market Size, by User, 2018-2027 ($ Million)
Table 153 Recent Developments, by Company, 2017-2020

List of Figures

Figure 1 Research Process
Figure 2 Key Secondary Sources
Figure 3 Primary Research Techniques
Figure 4 Key Executives Interviewed
Figure 5 Breakdowns of Primary Interviews (Supply-Side & Demand-Side)
Figure 6 Market Size Estimation
Figure 7 Global Online Language Learning Market Size, by Product Type, 2020 Vs. 2027 ($Million)
Figure 8 Global Online Language Learning Market Size, by Language Type, 2020 Vs. 2027 ($Million)
Figure 9 Global Online Language Learning Market Size, by User, 2020 Vs. 2027 ($Million)
Figure 10 Global Online Language Learning Market, by Region
Figure 11 Market Dynamics
Figure 12 Global Online Language Learning Market Size, by Product Type, 2020-2027 ($Million)
Figure 13 Global Online Language Learning Market Size, by Language Type, 2020-2027 ($Million)
Figure 14 Global Online Language Learning Market Size, by User, 2020-2027 ($Million)
Figure 15 Global Online Language Learning Market Size, by Region, 2020-2027 ($Million)
Figure 16 Asia Pacific: Online Language Learning Market Snapshot
Figure 17 Europe: Online Language Learning Market Snapshot
Figure 18 North America: Online Language Learning Market Snapshot
Figure 19 Market Share Analysis: Online Language Learning Market, 2019
Figure 20 Benesse Holdings, Inc.: Financial Overview (2019)
Figure 21 Rosetta Stone Inc.: Financial Overview (2019)

COVID-19

This report provides pre & post COVID-19 market estimates

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The online language learning market is expected to grow at a CAGR of 18.7% from 2020 to 2027 to reach $21.2 billion by 2027. The online language learning market is changing at a rapid pace due to the globalization of the economy and adoption of cost-efficient technology-based products. The growth in this market is majorly driven by the factors such as globalization and growing need for communication across borders, growing E-learning market, COVID-19 impact, and penetration of artificial intelligence in e-learning. Further, the increasing spending on education sector, rising internet and mobile phone user base, and preference for multilingual employees by multinational companies provide growth opportunities for the players operating in the online language learning market.    

Impact of COVID-19 on online language learning market

COVID-19 pandemic resulted in closing down of all institutes and schools, which led to drastic changes in education sector, with  remarkable rise of e-learning, whereby teaching is undertaken remotely using digital platforms. According to the World Economic Forum, various regions or countries are at different points in their COVID-19 infection rates and currently, more than 1.2 billion children in 186 countries are affected by school closures due to the pandemic. Also, according to the United Nations Educational, Scientific and Cultural Organization (UNESCO), nationwide closures are impacting over 60% of the world’s student population, and as of June 2020, the pandemic affected 1.72 billion learners. Therefore, the online language learning market is now seeing several innovations and free subscription based apps by companies to broaden their user base. For instance:

  • In March 2020, Sanako Corporation announced free subscription to Sanako Connect- a new remote language classroom solution for schools. Sanako Connect allows students and teachers to access sessions from anywhere using laptop, chromebook or tablet and also facilitates audio and text-based communication tools between teacher and students.
  • Rosetta Stone Inc. (U.S.) announced to offer free unlimited language tutoring for all consumer subscribers through June 30, 2020. With this live tutoring, the company commits to offer the users with tutoring sessions from native speakers who could help language learners to practice new language by listening and speaking in an interactive environment.

In addition, as a precautionary measure and to protect their employees and reduce the spread, most of the companies were closed down and restricted all noncritical business travel during the outbreak. Also, most of the companies have allowed work from home, which is inevitable in current situation. Due to this, there has been surge in interest among professionals to learn new language and enhance their skills and competitiveness in international markets. According to Busuu, the company has seen revenue getting tripled in China and Italy during the lockdown. Similarly, Babbel just opened up three months of free classes in a dozen languages. Therefore, the pandemic proved to be a turning point for language learning market and higher growth is expected over the next 12 months.

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Globalization and growing need for communication across the borders is propelling the growth of the online language learning market

Globalization has brought people and cultures closer together. However, to survive and thrive in a global economy, companies must overcome language barriers and hence the global economy is shifting away from the English-speaking world, according to the U.S. Council on Foreign Relations. Also, according to Alexika (a provider of professional language services), it is observed that overseas consumers prefer information in their own language and it is estimated that 60% of online consumers hardly or never buy from English-only websites. Moreover, 72.4% of customers are more likely to buy products that have information available in their native language.

In addition to this, rising number of multinational companies globally is further boosting the demand for foreign language learning in an attempt to facilitate communication and performance across geographically diverse functions and business endeavors. According to the United Nations Conference on Trade And Development (UNCTAD), between 1990 and 2016, the total assets of MNC foreign affiliates grew 25-fold to $112 trillion, sales of MNC foreign affiliates rose seven-fold to $37.5 trillion, and the value of exports of MNC foreign affiliates quintupled to $6.8 trillion, while the number of people employed by foreign affiliates quadrupled to 82 million. This growth in multinational companies is contributing significantly to the growth of the trade and businesses among countries, ultimately leading to the growth of the language learning market.

Rising spending on education sector supports the market growth

According to a report published by International Commission on Financing Global Education Opportunity, it is estimated that two-thirds of school children in low-income countries would not learn basic primary level skills in 2030. Also, according to pienews.com, it is observed that most countries particularly in the developed world have seen little improvement in their education performances over the past decade. Therefore, in most countries, education is not only perceived as a basic right but also as a duty of citizens and government to ensure access to basic education. Also, urgent increase in education investments is announced by national governments to help global education crisis.

Various investments and initiatives have been taken by government of various countries for improvements of schools and educational institutions. For instance:

  • In February 2020, in India, the finance minister allocated $13.4 billion (₹993 billion) for the education sector. Out of this, $405 million (₹30 billions) was allocated for skill development programs and also over 200,000 new additions have been made in the New Education Policy.
  • In 2018, the Canadian government launched International Education Strategy (2019-2024) in collaboration with the provinces, territories, associations, and institutions across the country. This strategy was aimed to encourage Canadian students to gain new skills through study and also it was implemented to improve online services for education sector.

Such initiatives are likely to increase the adoption of digital learning across the globe and would ultimately lead to the growth of the online language learning market.

Flexible pricing structure offer growth opportunities and supports the market growth

The companies operating in the language learning market are adopting innovative, attractive, and flexible pricing strategies to establish and strengthen their presence in the global online language learning market. For instance:

  • Rosetta Stone Inc. (U.S.) provides language learning for 28 languages at a cost of $7.99 per month, $11.99 per month for 3 month subscription, and one-time payment for $199.
  • Duolingo Inc. (U.S.) offers their services free of cost and charges $6.99 per month for Duolingo plus app, which removes ads and offer offline learning.
  • Babbel (Germany) offers services for 14 languages at a cost ranging from $6.95 - $12.95 per month based on chosen subscription model.

Hence, the increasing availability of subscription models with various price plans is expected to support the high growth of the market in the coming years.

Key findings in the global online language learning market study:

English language to generate large proportion of revenue compared to other language types in 2020

Based language type, English language is estimated to command the largest share of the overall online language learning market in 2020. Growing globalization, consciousness about developing English language skills, preference of English over other languages, and adoption of English as global language are some of the major factors increasing the adoption and demand for English language.

Software as a service to dominate the overall online language learning market in 2020

Based on product type, the software as service segment is estimated to command the largest share of the overall online language learning market in 2020. Reduced capital expenditure, swift implementation, and adoption of SaaS-based management systems in most of the organizations are some of the key factors driving the growth of this segment.

Consumer segment to dominate the overall online language learning market in 2020

Based on mode, the consumer segment is estimated to command the largest share of the overall online language learning market in 2020. Growing adoption of the online language learning apps, availability of short and long term pricing plans, and drop in internet data costs are some of the major factors supporting the growth of this segment.

Asia-Pacific: The fastest growing regional market

Asia-Pacific region is estimated to command the largest share of the overall online language learning market in 2020, followed by Europe, the Middle East & Africa, and Latin America. Also, Asia-Pacific region will be the fastest growing regional market due to the factors such as rising enrolment in online higher education, influx of multinational companies, significant young population looking for better job opportunities, increasing penetration of smartphones, increasing digitization of content, government initiatives for national online education networks, and shortage of teachers in rapidly developing countries.

Key Players

The report includes competitive landscape based on extensive assessment of the key strategic developments adopted by leading market participants in the industry over the past 4 years (2016-2020). The key players profiled in the global online language learning market report are Berlitz Corporation (U.S.), Rosetta Stone Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babbel (Germany), Busuu Ltd (U.K.), iTutor Group (Taiwan), Open Education LLC (U.S.), and Linguistica 360, Inc. (U.S.).

Scope of the Report:

Online Language Learning Market, by Product

  • Apps
  • Tutoring
  • SaaS

Online Language Learning Market, by Language type

  • English
  • French
  • Spanish
  • Mandarin Chinese
  • German
  • Italian
  • Arabic
  • Japanese
  • Korean
  • Other languages

Online Language Learning Market, by Mode

  • Consumer
  • K12
  • Government
  • Corporate
  • Non-profit
  • Higher education department (HED)

Online Language Learning Market, by Geography

  • Asia-Pacific (APAC)
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Indonesia
    • Taiwan
    • Hong Kong
    • New Zealand
    • Rest of APAC (RoAPAC)
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Poland
    • Netherlands
    • Belgium
    • Sweden
    • Austria
    • Switzerland
    • Finland
    • Norway
    • Turkey
    • Ireland
    • Rest of Europe (RoE)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • Rest on Middle East
  • Latin America
    • Brazil
    • Rest of Latin America

Key questions answered in the report-

The global online language learning market is projected to reach ~$21 billion by 2027, at a CAGR of 18.7% during the forecast period of 2020-2027.
Based on language type, the English language segment is estimated to account for the largest share of the overall online language learning market in 2020, owing to the factors such as growing need of learning English for businesses to communicate with customers, employees, and officials in the target market which increases the demand for online English language learning in order to overcome language barriers.
The K-12 segment is projected to register the fastest CAGR during the forecast period, mainly due to the growing digitization in education sector, adoption of e-learning platforms, and government investments in building schools with digital technology.
Globalization and growing need for communication across borders, growing e-learning market, penetration of artificial intelligence in e-learning, and impact of COVID-19 on language learning are the key driving factors. Moreover, increasing spending on education sector, increasing preference for multilingual employees by the multinational companies, and rising internet and mobile phone user base are some of the major opportunities in this market.
Some of the prominent players operating in the global online language learning market and implementing various strategic developments to maintain their leading position in the market are Berlitz Corporation (U.S.), Rosetta Stone Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babbel (Germany), Busuu Ltd (U.K.), iTutor Group (Taiwan), Open Education LLC (U.S.), and Linguistica 360, Inc. (U.S.) among others.
The emerging economies like China and India in Asia Pacific are projected to offer significant growth opportunities for the vendors operating in this market.
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Tags: Artificial Intelligence
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